Pull a statistic, attach a sense of urgency, pick a different quote, accompany it with an image, and start getting more out of the content you worked hard to create.
Build Out an Editorial Calendar
We're firm believers in posting a blog article on every day that ends in Y.
To be clear, this frequency may not be realistic for every business (we get that.) The point I am trying to make here is that it is deciding upon and sticking to a publishing frequency is something that every business should be doing.
A blog editorial calendar serves as an organizational way to define a plan for publishing and actually stick to it.
With a pipeline of content ideas and deadlines easy visible, it's much easier to start writing, and much more difficult to ignore due dates.
While many marketers turn to an Excell sheet to map out their content, we've seen a lot of success with the interactive project management app, Trello (and it's free!)
In fact, our Trello calendar has recently gone through a renovation that is shaping up to be one of the smartest adjustments we've ever made.
In an effort to create content that we were certain will resonate with our buyer personas, we've organized our calendar into 3 separate boards named after our 3 personas (Holly, Maggie, and Charlie.)
Now every time we come up with a blog topic concept, we're forced to assign it to the persona that it lends itself best to. If there is every any uncertainty, we've attached a detailed account of each persona to the top of each board for easy referencing. If the topic doesn't fit one of the 3 personas, we don't write it.
Coming up with valuable, engaging content ideas has never been easier.
Sometimes the answer to improved content marketing isn't more content, but smarter content.
Upon recognizing that our blog subscribers were only religiously reading every post we put forth top to bottom in a false sense of reality, we saw an opportunity to repurpose some of our existing content.
Every Sunday we publish a reoccurring post that serves as a round up of all of the past week's content.
Accompanied by a brief introduction, we provide a link and short description of the posts that went out on our blog Monday-Saturday to make it easy for subscribers to catch up.
The "Sunday post" (as we commonly refer to it), takes about 20 minutes for us to whip up and it performs really well every week.
Rather than let these missed moments with subscribers fall by the wayside, we advise you to take the 20 minutes to pull together your week's work and re-serve it up to them.
Perhaps they had a jam-packed Tuesday and didn't catch your post, or they liked the offer at the bottom of your Thursday post but knew they didn't have time to download and read through the ebook. Whatever the reason being, we're certain you can find it in your heart to forgive them.
After all, if you're including a bottom of the post call-to-action at the close of every article, then each of your articles is functioning as a conversion opportunity. Why wouldn't you want to take advantage of a unique way to represent your audience with a conversion opportunity?
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