Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Social Media Marketing

How to Integrate Social Media to Assist Your Marketing Campaign

By Carolyn Edgecomb

How to Integrate Social Media to Assist Your Marketing Campaign Blog Feature

 

Social Media Logotype BackgroundIs your social media campaign working in direct correlation to your overall marketing campaign?


To develop a more consistent and strong brand image, implement an inbound marketing campaign that brings together all of your marketing efforts, including social media. 


There are new social media platforms popping seemingly on a daily basis. To stay up-to-date and engaged with followers, not only should you be creating profiles on those sites, but you should also stay current, stay active and keep users coming back to your profile.


You shouldn't be developing separate campaigns for each marketing activity, develop one campaign where you nurture and target leads through social media marketing, email marketing, blogging ... etc.


Don't think of social media as just another way to interact and engage with people, think of it as an additional way to expand the reach of your brand and effectiveness of your website.


4 Ways to Integrate Social Media


User Experience


How often does your brand interact and engage on social media platforms like Facebook, Twitter and Pinterest? When it comes to posting on the big three social media platforms, once a month just doesn't cut it! You cannot effectively and actively engage with fans and followers when you're not frequently updating your social media profiles. More importantly, you can't drive traffic back to your website without engaging on a consistent basis.


It's important to remember that you need to treat each social media platform differently. You want your content to resonate with the audience using that platform. By targeting your content to your audience on that platform, you are more likely to see more shares and engagement by your fans and followers.


Need to improve your social media user experience? Consider adding these elements into your marketing campaign:



    • Memes

    • Humor

    • Infographics

    • Videos

    • Photos


Don't just use social media to talk about your product or service. Show your personality. It might sound like a broken record but people LOVE visuals. Be graphical. Be pictorial.


Make your social media profiles DIFFERENT from your website, no one is going to want to visit your social media site when they can find the same information on your site.


Assist...Don't Exist


Does your social media just exist? Or is it assisting your overall marketing campaign and lead generation efforts?


Just because you've created a profile doesn't mean that you exist, users want to see what content you're generating and sharing.


Social media profiles should be adding value, don't just post the same content on all platforms. What you're saying on Twitter should be short and sweet, right to the point. Whereas on Facebook, you have more room to provide a more detailed and informational post.


Social media is a great way to drive people back to your website with shared content. So you blog, create weekly videos, and are continually develop premium content, are you taking advantage of social media to expand the reach of your resources? Sharing your content is a great way to drive fans and followers back to your site.


You may be posting information, but are you taking it one step further and frequently responding to fans and followers?


When you're providing value by offering exclusive content for each platform, you will find that fans and followers are sharing, retweeting and leaving comments on your posts. To keep followers coming back and to grow your audience, cultivate a community. Post and share content your fans and followers will want to talk about, allowing you to develop conversations with your responses to comments.


Not sure what content your fans and followers engage with the most? Need some help? A great way to see which content received the most interaction on Facebook is to take a closer look at insights under your profiles admin panel.


Under insights you can see what types of posts are generating the most reach and engagement. Now that you know what posts grab the attention of your fans and followers, you can begin to develop more posts of that kind.


Consistent


Consistency can take many forms when you're talking about social media. Not only do you want all social media platforms to have a consistent look and feel to increase brand recognition, but you also want to post consistently. Don't create different identities for each profile, keep each cover photo and profile photo the same to create a consistent brand image. A great way to send mixed signals and confuse your users is to have different photos for each profile.


Check out some of our profiles below to see how we keep each profile consistent.


Facebook


How to Integrate Social Media With Your Marketing Campaign



Pinterest


How to Integrate Social Media With Your Marketing Campaign 3



Twitter


How to Integrate Social Media With Your Marketing Campaign 2




Now that you have a better idea of how to keep your profiles consistent, you need to develop a consistent social media publishing schedule.


Determine how many times a day you want to be posting. Keep in mind that you should post at least once a day. Depending on the size of your company, your audience, and each social media platform, will determine how many times you will post whether its every hour, three times a day ... etc. 


Not only should you consistently post to your social media accounts, but you should also consider the time of day you're posting. The time you're posting will affect your fans and followers engagement whether it be positively or negatively. Therefore, you should determine what times of day are best for your audience.


Track & Measure


How is your social media marketing performing? Make sure you track the performance of each platform, identifying which platforms are driving the most traffic.


Has any of that traffic turned into leads? By knowing how much traffic and leads are coming from social media, you can track and measure the success of each activity through closed-loop reporting.


If you look at all of your results and conclude that you're not generating sufficient traffic and engagement through social media, you might need to make adjustments accordingly to help increase awareness and interaction.

Topics:

Social Media Marketing
Published on March 13, 2013

Recent Articles

ICYMI: Digital marketing news update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

ICYMI: Digital marketing news update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

How Facebook's news feed algorithm works and prioritizes content

By Liz Moorehead on July 14, 2021
4 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

By Liz Moorehead on July 7, 2021
4 min read

ICYMI: Digital marketing news update for July 6, 2021

By Liz Moorehead on July 6, 2021
5 min read

ICYMI: Digital marketing news update for June 28, 2021

By Liz Moorehead on June 28, 2021
6 min read

ICYMI: Digital marketing news update for June 21, 2021

By Liz Moorehead on June 21, 2021
5 min read

ICYMI: Digital marketing news update for June 14, 2021

By Liz Moorehead on June 14, 2021
6 min read

ICYMI: Digital marketing news update for June 7, 2021

By Liz Moorehead on June 7, 2021
6 min read

ICYMI: Digital marketing news update for May 24, 2021

By Liz Moorehead on May 24, 2021
6 min read

Best times to post on social media in 2021 (new data)

By Liz Moorehead on May 19, 2021
4 min read

ICYMI: Digital marketing news update for May 17, 2021

By Liz Moorehead on May 17, 2021
5 min read

ICYMI: Digital marketing news update for May 10, 2021

By Liz Moorehead on May 10, 2021
6 min read

ICYMI: Digital marketing news update for May 1, 2021

By Liz Moorehead on May 1, 2021
3 min read

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

By Liz Moorehead on April 8, 2021
6 min read

Marketers, Facebook Analytics will be no more on June 30, 2021

By Liz Moorehead on April 2, 2021
2 min read

7 best social media management tools in 2021 (+ VIDEO)

By Connor DeLaney on March 26, 2021
12 min read

12 ways you're totally blowing your business social media strategy

By Mary Brown on March 24, 2021
11 min read

Twitter teases Super Follows, Communities; undo send tweet still a rumor

By Liz Moorehead on March 11, 2021
4 min read

LinkedIn adds new 'Products' highlight tab on company pages

By Melissa Smith on February 25, 2021
2 min read

54 jaw-dropping social media statistics for businesses [New for 2021]

By Connor DeLaney on February 23, 2021
8 min read

Facebook video best practices: what you need to know to grow your video presence

By Lindsey Schmidt on February 16, 2021
9 min read

27 best digital marketing news sites (updated for 2021)

By Liz Moorehead on January 26, 2021
7 min read

Should you care about Clubhouse, the new audio-based social media app?

By Nick Bennett on January 19, 2021
3 min read