Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How Your Brand Can Take Advantage of Facebook Photo Comments

How Your Brand Can Take Advantage of Facebook Photo Comments Blog Feature

Carolyn Edgecomb

Talent & Office Manager, 7+ Years of Logistics and New Hire Management

August 1st, 2013 min read

 

How Your Brand Can Take Advantage of Facebook Photo CommentsWe all know that posts including the word "comment" receive more comments and likes. And the same happens for posts that include share or like.


Now you take commenting on Facebook to another level.


According to HubSpot, 74% of all marketers say Facebook is important to their lead generation strategies.


Even though this isn't a major feature, it's a new feature that will significantly improve user experience.


Photos can turn commenting into an engaging and playful activity.


Now that the feature has been introduced to businesses, many might be wondering how to take advantage of the new feature.


Taking Advantage of Facebook Photo Comments


Comment threads are now a little more exciting and colorful.


On July 18th, Facebook officially rolled out photo commenting to pages. It's as easy as clicking on the camera icon within the comment box.


The feature was created at a Facebook Hackathon. The engineer behind the new feature Bob Baldwin said, he was inspired to create the photo comments feature because sometimes a photo helps tell a story much better than words alone.


The whole experience of social media is being able to actively engage and connect with your audience on a more personal level.


I don't know about you but I disliked the bulky link that popped up when you wanted to add a photo. You were better off just adding the photo to that person's wall.


New Type of Call-to-Action


Grab their attention.


Facebook users know how to "share", "like" and "comment"; but brands can now kick their posts up a notch.


Asking people to like or share a post can get pretty boring and monotonous after a while.


With photos becoming a major outlet for engagement and conversation, there has never been a better time to take advantage of Facebook photo comments.


Do away with those boring Facebook posts that say, LIKE if you're excited for the weekend. I don't know about you but who wouldn't be excited for the weekend?


Spice up your Facebook Timeline. If you're a coffee shop, a great way you can use photo comments is to ask users to share a photo of them drinking a cup of coffee with their favorite mug.


You could even ask them to fill in the blank or answer a question. This could be fun and interesting for college campuses.


Facebook photo comments


It's important to recognize that Facebook photo comments might not work for every company, product or service.


Looking for a fun way to implement photos into your comments? How about a scavenger hunt?  Or a hide and seek with Elf on the Shelf. I know it's not anywhere close to December, but it would be great if it were a little cooler outside. And who wouldn't want to start thinking about how to interact with your audience. It would be a great way to target families with younger children.


Don't forget to showcase consumers using your product. By being able to add a photo directly to a comment, this is now easier than ever before.


A Picture is Worth a Thousand Words


Everyone loves visual content.


The statement a picture is worth a thousand words has been used repeatedly but it's still true. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.


Photos account for 93% of the most engaging posts on Facebook. According to KISSmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text based posts.


Investing in visual content creation, will not only help your company engage with users and fans but its a great way to drive traffic and communication.


Consumers are now taking their customer service concerns to social media. According to American Express 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. Depending on the complaint or question adding a photo can be beneficial. If a customer is unable to locate the on button or how to. A photo and short description can solve their problem in no time.


Encourages Two-Way Conversations


Unlike a one-way conversation, where companies dominate the conversation and don’t really engage, a two-way conversation allows companies to interact and engage with consumers in a direct and responsive way.


Your conversations shouldn't always be about you, they should be about your consumers.


Everyday consumers like and share your content, asking questions, leaving comments, and unfortunately sometimes complaining. Now they can utilize photo comments to encourage a conversation.


Don't let your audience do all the commenting, leave them a photo comment. A photo is a great way to break up the monotonous of a comment thread. Members of the thread won't miss the image. There's no doubt that members of the thread won't take that extra moment to view your photo.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE