Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Possible Facebook Glitch with HTTPS URLs in Image Posts

By Kaitlyn Petro

Kaitlyn Petro also recommends this free course, Fundamentals of Social Media Marketing.

Possible Facebook Glitch with HTTPS URLs in Image Posts

If you’re an avid Facebook user, then you know the posting of images and related content has become a norm and an expectancy for the social media platform.

Free Course: Fundamentals of Social Media Marketing

In fact, an estimated 350 million photos are uploaded per day.

Chances are you’ve contributed to that massive number. What you may not have noticed, however, is a possible glitch that affects the loading of images in organic Facebook posts. (Note: it's unclear whether the same thing has been happening with paid posts.)

Some users have recently experienced errors in the loading of images they were including with their posts; some images simply weren’t loading, while others were being replaced with random, unrelated pictures.

While this issue has become a focal point in the past week or so, there are forum threads that have been talking about this since 2012.

An article in Marketing Land digs into this problem a bit deeper, announcing that it doesn’t seem like an error with the images at all, but rather, it’s a problem with how Facebook accepts HTTPS links.

How to fix your images

Users have turned to Facebook’s Debugger tool to check the HTTPS links, and the results claim either the images in the URLs are corrupted, or the format is not supported. It’s been noted that URLs using HTTP seem to work just fine, but URLs using HTTPS do not. According to an article from Rameerez, warnings that have been received include:

  • Inferred Property: The ‘og:image’ property should be explicitly provided, even if a value can be inferred from other tag.
  • Missing Properties: The following required properties are missing: og:url, og:type, og:title, og:image, og:description, fb:app_id
  • Can’t validate SSL Certificate: Either it is self-signed (which will cause browser warnings), or it is invalid.

Luckily, the solution is quite simple.

Instead of using a secure HTTPS URL, change the format to use HTTP. When posting the URL into the Facebook post box, just delete the “S” before publishing. This workaround has been confirmed by multiple users in a thread hosted by Stack Overflow.

Apparently, Facebook has been notified, and it has responded to the bug...back in 2012. It is not clear whether Facebook is currently working to resolve this issue.

Should marketers be concerned?

The short answer to this question is “yes.” Marketers should at least be cautious and aware — especially the 67% who consider Facebook their most important social media platform.

Gaining traction with organic content on a social platform as big as Facebook has its obstacles, and this only adds to the potential for frustration.

For companies who rely heavily on Facebook to showcase their brand, connect with their prospects and customers, and ultimately assist with the sales process, something as small as this bug can be detrimental to their success.

In fact, Facebook posts with images see 2.3x more engagement than those without images. This means your brand can be losing valuable shares, click-throughs, and overall awareness.

If you’ve recently experienced this issue and assumed it was due to the images you chose to post, you’re not alone. Since the Facebook Debugger has been claiming the error is a corrupted file, many users aren’t realizing that the problem is actually Facebook’s issue with HTTPS links.

Moving forward, ensure your post URLs are HTTP-formatted. Until Facebook solves for this bug (we have no idea when that will be), it’s important to protect your brand and overall professional appearance by keeping your posts polished and user-centric.

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Social Media Marketing
News
Facebook Marketing
Published on August 22, 2019

Recent Articles

How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
Best times to post on social media in 2021 (new data)
May 19, 2021 • 4 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
ICYMI: Digital marketing news update for May 1, 2021
May 1, 2021 • 3 min read
Twitter fails to buy Clubhouse, whose creators can now make money... so what?
April 8, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
7 Best Social Media Management Tools (+ Video)
March 26, 2021 • 12 min read
12 ways you're totally blowing your business social media strategy
March 24, 2021 • 11 min read
Twitter teases Super Follows, Communities; undo send tweet still a rumor
March 11, 2021 • 4 min read
LinkedIn adds new 'Products' highlight tab on company pages
February 25, 2021 • 2 min read
54 jaw-dropping social media statistics for businesses [New for 2021]
February 23, 2021 • 8 min read
Facebook video best practices: what you need to know to grow your video presence
February 16, 2021 • 9 min read
27 best digital marketing news sites
January 26, 2021 • 7 min read