Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Your Roadmap to Increasing Engagement on Pinterest

Your Roadmap to Increasing Engagement on Pinterest Blog Feature

Carolyn Edgecomb

Talent & Office Manager, 7+ Years of Logistics and New Hire Management

September 5th, 2013 min read

 

The roadmap to increasing engagement on PinterestThis social media giant is primarily known as the social media tool where users can collect and organize all of the things they love in one place. While browsing Pinterest, you will be sure to find what you're looking for.


No matter what you're interested in, there's a place for it. Whether it's the perfect fall outfit, inspirational quotes, expected burger toppings, the latest tech gadgets, graphic design, or cooking.


Approximately 70% of brand engagement on Pinterest is generated by users. Making Pinterest a big opportunity for brands to join the conversation with their audience. The opportunity is even clearer based on the top ten interests of Pinterest users. You might actually be surprised by some of the interests.


Based on a study by Tamba, the top ten interests are; fashion, music and art, vineyards and wine, Utah, crafts, public relations, venture capitals, Iowa, SEO and marketing, and graphic design.


I have to say that I was particularly surprised about Utah and Iowa being among the top ten. According to Tamba the reasons behind the two making the list is based on the companies midwestern roots.


With visual content playing an important role in storytelling and generating user engagement, Pinterest is a major player. Here's your roadmap to increasing your brands engagement.


Your Pinterest Roadmap


With over 70 million users it's no reason that buyers referred from Pinterest are 10% more likely to buy something than visitors who arrive from other social networks.


Brands need to pin. Jordan Bitterman, the Senior Vice President of Social, Mobile, and Content Idea at Digitas, stated that based on their study, "the opportunity for brands to drive the conversation on visual platforms like Pinterest is clear. By leveraging rich consumer insight, brands can take the guess work out of their visual content strategy, and share the types of images their audience wants to see."


Make the most of your Pinterest boards by following these tips.


1. Analytics


Who doesn't love analytics? They help make the world go round. Ok, maybe not quite but they are great for ensuring you're making the most of your marketing activities.


Did you know that Pinterest now made analytics available for verified websites? Now that you do, start checking them out. See what users are pinning from your site and gain a better understanding of where those pins are going.


Pinterest provides you with insights into your pins, repins, impressions, reach, clicks and visitors. Are you making the most of your profile? If not you might want to consider posting more content.


2. Publishing Content


Don't just let your audience do all of the pinning. Brands should actively participate.


Speaking of posting more, how often are you publishing content? Pinning content is great but you shouldn't pin everything you have in a matter of 5 minutes. Like every other social media network, you should publish your pins over a period instead of pinning them all at once.


Not sure what type of content you should be posting, here are some ideas:



    • Visual content you already have

    • Visuals from blog articles

    • Promote infographics

    • Include the covers of ebooks


3. Group Boards


Have you ever considered setting up group boards on Pinterest? If not, you definitely should. Pinterest is a great social media tool, making it easier for your brand to collaborate with other brands and influential people. It's also a great way to increase your followers and reach.


Group boards can be used for collaboration, promotion and networking. A quick and simple way to identify which boards are collaborative is based on the little gray group icon in the upper right corner of a board.


Two examples of companies that have effectively implementing group boards into their Pinterest social media strategy is WholeFoods and Nordstrom.


As the brand with the most followers, it's no surprise that Nordstrom has been a pioneer of implementing group boards.


Nordstrom and Hautelook


Nordstrom and HauteLook were able to collaborate to create a board around the year's hottest color. It's something that would not only expand the reach of Nordstrom but also HauteLook. Besides who doesn't need more emerald in their wardrobe?


4. Well Rounded Social Media Strategy


Your audience loves sharing content, whether it's on Pinterest, Twitter, Facebook, Google +, Vine or Instragram. Which is why you need to create a well-rounded strategy.


Don't be afraid to create engagement with your audience that uses other social networks. I know that I've talked about Bergdorf Goodman before, but they used engagement from their Facebook page and brought it over to Pinterest. They simply asked them a question on Facebook and posted their responses on Pinterest.


Bergdorf Goodman


You could also implement crowdsourcing into your strategy. If your audience loves your product, they'll take photos of themselves wearing their favorite items. Ask your fans to pin pictures of themselves with their favorite product. One that has crowdsourcing down to a science is Gap. They regularly pin photos of fans wearing their favorite items.


Gap


5. Pin Format and Emphasis on Mobile


If you were weary about adding too much information to your pins, you no longer need to worry. Your audience is looking for more descriptive pins. With the new format you're able to provide more information about your pins. Instead of taking them to your site, brands can now keep users on Pinterest.


You might even be able to provide your following with a stronger engagement especially if you're able to add the recipe right into your pin. Here's a great example from Leite Culinaria.


Leite culinaria


Bonus: I'm not sure if you knew this but, if your followers pin a product of yours and it goes on sale, Pinterest will actually send those people an email alerting them that the product went on sale.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE