Whether you’re a sales rep, a sales manager, or a business leader, you may have noticed something over the past few years: The same sales techniques that worked in the past keep bringing back diminishing returns.
More and more, buyers are entering the sales process having done way more research than ever before. Armed with this information, they’re more savvy, more aware of their options, and more likely to jump ship if they don’t like their buying experience.
Inbound sales is the remedy you’re looking for.
This guide is designed to provide what you need to get started with inbound sales, including background information, tips on getting started, as well as advanced techniques.
If you’re looking to suit your sales process to the way people buy today, this guide is for you.