They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Lucas Doornhein

Lucas Doornhein
Reliable Revenue
Lucas Doornhein

About Lucas

Your guide toward World-Class Sales and Marketing with They Ask, You Answer. 

Drive more deals with your marketing and sales teams. Tune in on simple and powerful frameworks that drive results every month and stop the “paralysis by analysis”.

Scaling Up, They Ask You Answer, and StoryBrand are proven business frameworks that I’ve used to succeed for businesses of all sizes and maturities. I find the best fit in (complex) technical and IT organizations. Businesses that find their unique product market fit and are ready for the next step.

Implementing proven processes should not be a struggle. But trust me, I have seen many items along the way that slowed businesses down due to (1) lack of commitment (and understanding) from company leaders, (2) lack of focus and dedication from the teams, (3) lack of practical usage of available tools and resources.

It’s my personal mission to guide businesses through the rocky path of (re-)earned trust between sales and marketing. When you work along these frameworks in the right way, you’ll see results in weeks, not months.

Are you ready to ensure buy-in, accountability, and faster progress? Simply reach out in a DM, I'm always happy to network and exchange views.



Area of Expertise

They Ask, You Answer Coaching, Inbound Marketing & Sales Strategy, Customer-Centric Management

They Ask, You Answer Certifications

They Ask You Answer Certified Coach

They Ask You Answer Workshop Certified

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