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Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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Featured Resources
Getting started with digital sales and marketing
How much should I budget for digital sales and marketing?
Should we hire an agency or in source our marketing?
What is account-based marketing and should we be doing it?
Getting started with Facebook or Google Ads
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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Featured Resources
What is They Ask, You Answer?
Why does They Ask, You Answer actually get results?
How They Ask, You Answer benefit sales
12-Month They Ask, You Answer Implementation Plan
Short-term wins you can expect with They Ask, You Answer
How to get your team to buy in to They Ask, You Answer
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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Featured Resources
Virtual Sales training checklist
Video sales call best practices
What to do if your sales reps are missing their numbers during COVID
How to use LinkedIn to close more deals in 2021
Essential virtual selling tools and technology
Will virtual sales training with IMPACT help my team?
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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Featured Resources
The ultimate guide to video for sales
7 most important videos for sales and marketing
What to include in your video marketing strategy
Ace your YouTube strategy in 2021
Video email marketing examples you'll want to copy
Everything you need to know about Vidyard
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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Featured Resources
The ultimate guide to the HubSpot marketing hub
The ultimate HubSpot marketing migration checklist
HubSpot CRM pros and cons
Is a HubSpot-hosted website more secure than a Wordpress site?
Hubspot pricing: your guide to everything HubSpot costs
Listen to the Hubcast podcast
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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Featured Resources
The Ultimate Guide to Website Redesign for Businesses
The Definitive Guide to Website Strategy
The Website 6: Key Characteristics of the Perfect Inbound Website
Website Redesign: Inbound Marketing Agency vs Web Designer
HubSpot vs Wordpress: Which is best for me?
How Much Does a Website Redesign Cost?
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On-Demand Webinar

We're All Media Companies: Video for Marketing, Sales, & Customer Service in the Digital Age [Part 1]

We Blog Feature

Studies show by the year 2019, 80% of the content consumed online will be video-based.

Yep. Video.

This, my friends, is the reality none of us can escape. B2B, B2C, service, product, big or small--  it’s the reality we must face as businesses to stay ahead.

Simply put, we’re all media companies, which is why, we’ve put together a special, 3-part webinar series you won’t want to miss:

In conjunction with our friends at Vidyard, IMPACT Partner, Marcus Sheridan and Director of Video Training & Strategy, Zach Basner have designed this series to truly empower leadership, sales, and marketing teams to not only catch the vision of video moving forward, but address issues such as using video in the sales process, how to avoid common mistakes when getting started, and getting buy-in from your team and subject matter experts.

In this first webinar, Marcus & Zach will show you:

  • How to launch your video culture the right way
  • The first videos you must create to get maximum results
  • Immediate ways to see ROI and revenue generation

Trust us, this is THE webinar series on video.

And as a bonus, in this first webinar, you’ll get access to a free, self-guided video assessment test (to gauge where you are currently), a full list of all the equipment you will (and will not) need to get started, and much more.

So, sign up today!

Remember, this isn’t just about your marketing department folks. This is SALES-centric, which means your leadership and sales teams will want to watch as well.

In 2018 and beyond, if we don’t “show” it, it doesn’t exist. So, let’s start “showing” it.

Hosts:

Marcus Sheridan

Keynote Speaker, Author, and Partner at IMPACT

In 2017 Forbes named Marcus 1 of 20 “Speakers You Don’t Want to Miss the Opportunity to See." He has been featured in The New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner and more. Having spoken to hundreds of audiences and thousands of people around the world, Marcus delivers riveting and passionate performances that motivate and inspire!

Zach Basner

Director of Video Training & Strategy

As Director of Video Training and Strategy at IMPACT, Zach helps teams improve their sales and marketing efforts by creating influential and effective video strategies.  He teaches them how to create high-quality video content in-house and empowers them by developing professional production and on-screen techniques. Zach has hired and trained more than 40 videographers, reviewed and edited hundreds of videos from across the globe, and shot and directed hundreds of his own. Also the host of Film School for Marketers on YouTube, Zach approaches video and film not only as his profession but a passionate hobby outside of the office. Every video tells a story, and Zach wants to help you tell yours.

Download The Recording Now!

Once you fill out the form, you’ll receive an email with the webinar recording and slidedeck.