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Virtual workshop

Digital Marketing Fundamentals in Trying Financial Times

Ensure that your team is hyper-focused on the right things that will generate revenue in today's volatile, consumer-driven market.

What you will learn:

If you were to guess, what percentage of your current sales and marketing activity can you directly tie to revenue?

Most people say a number less than 50%. Don’t worry, you’re not alone. But if you’d like to fix it, you need to know what to do first.

In this workshop, we’re diving deep into the three critical focal points for your business in a struggling economy:

  1. Answering the burning questions your customers are asking
  2. Uniting sales and marketing activity to increase close rates by over 35%
  3. Utilizing AI and technology to concentrate your efforts

If you want to KNOW that the hours your team spends are pointed right at what drives revenue in today's consumer-driven market, then this is the workshop for you.

 

Part One: Narrow your lead-generation focus

Many organizations are spread too thin, diluting their efforts for minimal rewards. You’ll learn to focus on tactics that actually work. You’ll build content that answers questions that lead to sales, connecting you with potential customers already looking to buy.

Part Two: Unite Sales and Marketing

80% of sales and marketing teams don’t talk more than once a quarter. That is a critical error, but a fixable one. You’ll learn the best way to share data internally to create more sales conversations with good-fit prospects as you become the go-to trusted resource for your industry.

Part Three: Adding fuel to the fire with AI and curated tech

AI is flooding industries already inundated with tech options. How do you separate fact from fiction? How do you know good tech from wasteful money pits? You’ll get an in-depth look at the near future of artificial intelligence in the sales and marketing space. Analyze the data and trends that will help you make the right decisions now and in the future.

Upcoming Dates

Dates to be scheduled soon

About Your Instructors
Jake Jordan
Jake Jordan, Digital Sales & Marketing Coach

Jake built a highly successful real estate company with his family and sought-after RE coaching practice in his 20s. Then, he moved to a Chief Marketing Officer position for three successful award-winning companies in his 30s. In his 40s, he has been a full-time business coach to CEOs and Sales & Marketing leaders.

Along the way, he has kept his passion and college major alive by creating media and podcasts to help others see what success looks like from a successful leader's perspective. Today, he incorporates TAYA to help many more become THE trusted voice in their space.

Jake built a highly successful real estate company with his family and sought-after RE coaching practice in his 20s. Then, he moved to a Chief Marketing Officer position for three successful award-winning companies in his 30s. In his 40s, he has been a full-time business coach to CEOs and Sales & Marketing leaders.

Along the way, he has kept his passion and college major alive by creating media and podcasts to help others see what success looks like from a successful leader's perspective. Today, he incorporates TAYA to help many more become THE trusted voice in their space.

Cancellation policy

We know things happen, and sometimes at the last minute. If you need to modify or cancel your registration for any of IMPACT's virtual trainings, we ask that you let us know as soon as possible, and we’ll work something out. We’d be happy to talk you through alternate options or offer you a refund. Please email us at jthomas@impactplus.com or give us a call at (203) 265-4377.

$399
Join the waitlist for this Workshop

We don’t have dates for this next workshop yet, but we will soon! Complete the form below and we will notify you as soon as they’re announced!

Group discounts and bundles

If you have a team of 5+ people, feel free to email jthomas@impactplus.com for a discount.

More upcoming workshops for sales and marketing professionals: