Google Analytics 4 Fundamentals is the perfect opportunity for individuals and businesses to get started with this powerful data-tracking tool before the current Universal Analytics goes away on July 1, 2023.
You'll learn all about GA4’s key features, why data tracking and analysis is important for your businesses, and how this tool can help you make informed decisions based on real user data.
What you’ll take out of this workshop:
- Setting Up Google Analytics 4: Learn how to create and configure your GA4 account, install tracking code on your website, and understand how to properly collect and segment your data.
- Understanding Google Analytics 4: Discover the key features, benefits, and updated terminology of GA4 and how it differs from Universal Analytics. Gain an understanding of how GA4 can help your business make informed decisions for your website and, most importantly, how GA4 data differs from HubSpot data, and why you need to use both.
- Tracking website performance: Get an overview of performance metrics, a basic understanding of user behavior on your website, and insight into how to use that data to make improvements.
By the end of the workshop, you'll have a foundational understanding of how to use GA4 and collect data so you can drive better marketing and sales results for your business. Whether you're just starting out with GA4 or looking to get a better grasp on the basics, this workshop will give you what you need to level up.
This workshop is perfect for you if:
- You want to learn how to use GA4 properly
- You know Universal Analytics already but need to learn GA4 before UA goes away on July 1st, 2023
- You want to prepare for the future with GA4 as your main analytics platform
This workshop is NOT for you if:
- You want to learn how to use BigQuery with GA4
- You are already an experienced GA4 user
What attendees have said:
"GA4 isn't big and scary!"
"GA4 was overwhelming because it's vastly different to Universal, but after today I walked away with the comfort of knowing where the key areas are."