Google Analytic 4 Fundamentals Workshop

What you will learn:

Google Analytics 4 Fundamentals is the perfect opportunity for individuals and businesses to get started with this powerful data-tracking tool before the current Universal Analytics goes away on July 1, 2023.

You'll learn all about GA4’s key features, why data tracking and analysis is important for your businesses, and how this tool can help you make informed decisions based on real user data.

What you’ll take out of this workshop:

Setting Up Google Analytics 4: Learn how to create and configure your GA4 account, install tracking code on your website, and understand how to properly collect and segment your data.
Understanding Google Analytics 4: Discover the key features, benefits, and updated terminology of GA4 and how it differs from Universal Analytics. Gain an understanding of how GA4 can help your business make informed decisions for your website and, most importantly, how GA4 data differs from HubSpot data, and why you need to use both.
Tracking website performance: Get an overview of performance metrics, a basic understanding of user behavior on your website, and insight into how to use that data to make improvements.

By the end of the workshop, you'll have a foundational understanding of how to use GA4 and collect data so you can drive better marketing and sales results for your business. Whether you're just starting out with GA4 or looking to get a better grasp on the basics, this workshop will give you what you need to level up.

This workshop is perfect for you if:

You want to learn how to use GA4 properly
You know Universal Analytics already but need to learn GA4 before UA goes away on July 1st, 2023
You want to prepare for the future with GA4 as your main analytics platform

This workshop is NOT for you if:

You want to learn how to use BigQuery with GA4
You are already an experienced GA4 user

What attendees have said:

"GA4 isn't big and scary!"

"GA4 was overwhelming because it's vastly different to Universal, but after today I walked away with the comfort of knowing where the key areas are."

Upcoming Dates

Dates to be scheduled soon

About Your Instructors

Vin Gaeta, Head of Web Strategy at IMPACT

Vin has been successfully implementing creative sales and marketing strategies, building long-lasting relationships, and guiding the process for successful website builds since the early days of IMPACT. As Head of Web Strategy, he helps companies create easy-to-manage websites and trains them on the specific areas to focus on that drive real revenue growth from your site.

In his free time, you can find him spending time outdoors with his wife and two daughters, collecting comic books, and playing video games. Did we mention he's a huge geek?

Vin has been successfully implementing creative sales and marketing strategies, building long-lasting relationships, and guiding the process for successful website builds since the early days of IMPACT. As Head of Web Strategy, he helps companies create easy-to-manage websites and trains them on the specific areas to focus on that drive real revenue growth from your site.

In his free time, you can find him spending time outdoors with his wife and two daughters, collecting comic books, and playing video games. Did we mention he's a huge geek?

Mary Brown, Website Strategist at IMPACT

As Lead Web Strategist, Mary guides clients through their website projects. She runs hands-on strategy sessions with clients to create site plans that will deliver the bottom-line results they’re looking for and trains them to manage and continuously optimize the site so they can truly own it in-house after launch.

When she’s not working you can usually find Mary spending time outside with her husband Greg and son Julian. Together with their Czech Shepard, Magnus, they usually spend weekends hiking the forests and mountains of New England.

As Lead Web Strategist, Mary guides clients through their website projects. She runs hands-on strategy sessions with clients to create site plans that will deliver the bottom-line results they’re looking for and trains them to manage and continuously optimize the site so they can truly own it in-house after launch.

When she’s not working you can usually find Mary spending time outside with her husband Greg and son Julian. Together with their Czech Shepard, Magnus, they usually spend weekends hiking the forests and mountains of New England.

Cancellation policy

We know things happen, and sometimes at the last minute. If you need to modify or cancel your registration for any of IMPACT's virtual trainings, we ask that you let us know as soon as possible, and we’ll work something out. We’d be happy to talk you through alternate options or offer you a refund. Please email us at jthomas@impactplus.com or give us a call at (203) 265-4377.

What you will learn:

Upcoming Dates

About Your Instructors

Cancellation policy

Group discounts and bundles

More upcoming workshops for sales and marketing professionals:

Making HubSpot Work for Your Business

Fundamentals of Highly Effective Digital Marketing Leaders

How to Hire Top Talent in the New Age of Marketing

What you will learn:

Upcoming Dates

About Your Instructors

Cancellation policy

Share this Workshop

Group discounts and bundles

Share this Workshop

More upcoming workshops for sales and marketing professionals:

Making HubSpot Work for Your Business

Fundamentals of Highly Effective Digital Marketing Leaders

How to Hire Top Talent in the New Age of Marketing