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Stop the Slop: How to Use HubSpot's Marketing Studio to Stand Out in a Sea of Sameness
Product releases and updates from UNBOUND, and what you need to know to get the most out of them.
October 29, 2026 @ 11:00 AM EDT
Every marketer now has the same AI tools. Which is exactly why so much marketing has started to sound the same.
HubSpot just shipped a wave of AI at UNBOUND: a rebuilt Marketing Studio, Campaign Agent, Content Agent, and a significantly expanded Breeze Assistant. Most of it is already sitting in your portal, included in what you're paying for. And most HubSpot users haven't opened any of it.
The ones who do open it usually point it at the wrong thing. More blog posts. More emails. More campaigns. Volume without a point of view. AI slop.
In her UNBOUND keynote, Yamini Rangan put a number on the gap: 90% of companies are using AI, and only 6% are seeing transformational results. That 6% are 4x more likely to hit revenue targets and 3x more likely to hit efficiency targets. The difference isn't how much AI they use. It's that they decided what it should be doing.
That's what this session is about.
What we'll cover
- What actually shipped at UNBOUND, and which of it you have access to right now
- A live walkthrough in a real HubSpot portal: Marketing Studio, Campaign Agent, Content Agent, and the new Breeze Assistant
- How to brief these tools so the output sounds like your company, not like everyone else's
- Why the 6% getting transformational results are doing less with AI, not more
- The content strategy that has to be in place before any of this is worth turning on
- Live Q&A
Who it's for
Anyone on a HubSpot portal who suspects they're paying for more than they're using. Marketers, content leads, and revenue teams who want to move faster without producing the exact same content as their competitors.
Meet Your Speakers
Jessica is the Director of HubSpot Training with a long track record of leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their investment in the tool.
Jessica has 10+ years of hands-on HubSpot experience. She works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.
She’s active in Certified HubSpot Trainer User Groups and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.
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Stephanie Baiocchi is Director of Marketing & Events at IMPACT, where she leads Endless Customers Live, the company's three-day conference for business owners and marketing leaders. She brings 15 years of digital sales and marketing experience across both the client and agency sides, and has produced more than 25 events, from national conferences to virtual summits and recurring community meetups. She is based in Chicago
Stephanie Baiocchi is Director of Marketing & Events at IMPACT, where she leads Endless Customers Live, the company's three-day conference for business owners and marketing leaders. She brings 15 years of digital sales and marketing experience across both the client and agency sides, and has produced more than 25 events, from national conferences to virtual summits and recurring community meetups. She is based in Chicago
Register Now
Simply fill out the form below and we'll register you and send you a calendar invite.
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Every marketer now has the same AI tools. Which is exactly why so much marketing has started to sound the same.
HubSpot just shipped a wave of AI at UNBOUND: a rebuilt Marketing Studio, Campaign Agent, Content Agent, and a significantly expanded Breeze Assistant. Most of it is already sitting in your portal, included in what you're paying for. And most HubSpot users haven't opened any of it.
The ones who do open it usually point it at the wrong thing. More blog posts. More emails. More campaigns. Volume without a point of view. AI slop.
In her UNBOUND keynote, Yamini Rangan put a number on the gap: 90% of companies are using AI, and only 6% are seeing transformational results. That 6% are 4x more likely to hit revenue targets and 3x more likely to hit efficiency targets. The difference isn't how much AI they use. It's that they decided what it should be doing.
That's what this session is about.
What we'll cover
- What actually shipped at UNBOUND, and which of it you have access to right now
- A live walkthrough in a real HubSpot portal: Marketing Studio, Campaign Agent, Content Agent, and the new Breeze Assistant
- How to brief these tools so the output sounds like your company, not like everyone else's
- Why the 6% getting transformational results are doing less with AI, not more
- The content strategy that has to be in place before any of this is worth turning on
- Live Q&A
Who it's for
Anyone on a HubSpot portal who suspects they're paying for more than they're using. Marketers, content leads, and revenue teams who want to move faster without producing the exact same content as their competitors.
Meet Your Speakers
Jessica is the Director of HubSpot Training with a long track record of leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their investment in the tool.
Jessica has 10+ years of hands-on HubSpot experience. She works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.
She’s active in Certified HubSpot Trainer User Groups and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.
Stephanie Baiocchi is Director of Marketing & Events at IMPACT, where she leads Endless Customers Live, the company's three-day conference for business owners and marketing leaders. She brings 15 years of digital sales and marketing experience across both the client and agency sides, and has produced more than 25 events, from national conferences to virtual summits and recurring community meetups. She is based in Chicago
Stephanie Baiocchi is Director of Marketing & Events at IMPACT, where she leads Endless Customers Live, the company's three-day conference for business owners and marketing leaders. She brings 15 years of digital sales and marketing experience across both the client and agency sides, and has produced more than 25 events, from national conferences to virtual summits and recurring community meetups. She is based in Chicago
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IMPACT & The Endless Customers System™
IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.
