John Ballou

John Ballou is IMPACT's Video & Creative Lead. He joined in May 2026 after eight years in video production, including six years as Lead Videographer at McCue Corporation and time editing real estate and social content for a videography startup before that. He's also run his own production company, Ballou Films, since 2018, shooting everything from weddings to car shows to corporate events.

At IMPACT, John leads production on the Endless Customers podcast: filming with Bob Ruffolo, developing intro reads and Shorts hooks, editing full episodes and clips, and publishing across YouTube and Podbean. He also runs IMPACT's YouTube channels, building short-form content, LinkedIn clips, video ads, and service guide videos, and uses performance data to shape what gets made next. He holds a Bachelor's in Digital Media and Design from UConn, where he focused on video production.

John believes the best business videos feel human, not staged. He leans on conversational interviews over scripted delivery, and before filming someone nervous, he'll talk with them first so the camera just continues that conversation.

Off the clock, he's usually behind a different kind of project: restoring a 1986 Chevy C10, tinkering with his trucks, or running something through his 3D printer.