Blog Feature

John Becker

Director of Content

Location: New Haven, Connecticut

John's Bio

John Becker is IMPACT's Director of Content. In his role, John writes, edits, and coaches internal contributors. He also interviews subject matter experts and oversees all content strategy and production.
A New Haven-area native, John studied at UPenn, Middlebury, and UMass, and previously worked as a teacher, curriculum developer, writer, and tutor.
John is passionate about communication, education, design, sustainability, and teamwork. He enjoys building furniture, swimming, and traveling with his family.

John's Certifications

Inbound Marketing

HubSpot Marketing Software

Content Marketing


Recent Articles by John
How To Improve Your Sales Process
6 min read
The Best Way for Marketers to Learn AI? Get Into the Sandbox and Start Playing
5 min read
I Just Hired a Content Manager: How Can I Tell They're Doing The Right Things?
5 min read
Looking for Better Applicants? Focus on Candidate Education
6 min read
The 5 Most Common Sales Problems — And How To Solve Them
8 min read
How to Ghostwrite Content for a Subject Matter Expert
4 min read
Sure, They Ask, You Answer Works in Other Industries — But Will It Work in Mine?
4 min read
Best Virtual Sales Tips, Tactics, Strategies, and Tools
5 min read