Reagan Cotton

Reagan Cotton is a Coach at IMPACT who helps businesses become the most trusted voice in their market, from strategy through execution.

Before joining IMPACT, Reagan ran a video production and media strategy company and co-ran a marketing agency focused on organic growth and paid advertising. His work covered brand voice, websites, SEO, and video for home services, medical and wellness, hospitality, automotive, and consumer brands. Often, that meant helping businesses turn sporadic posting into a consistent content system.

What Reagan enjoys most about coaching is seeing passionate, driven people succeed. He helps teams set measurable goals, identify the actions that will get them there, and stay focused long enough to see results. When a thousand competing priorities pull a team in different directions, he brings the conversation back to the few things that matter most. His approach to video follows the same thinking: start with strategy, get the company’s own people on camera, and measure what’s working.

Reagan sees AI taking on more of the execution in marketing, with people remaining essential to developing ideas and reviewing the work. He puts that belief into practice using Claude to work across his apps and tools, saving hours in his own day. He helps teams build AI content workflows they can use consistently while keeping human judgment involved.

He holds a degree in Business & Operations from Hope College, where he won an award for a short film he directed. His love of storytelling carries into his free time, too.

Outside of work, you’ll often find Reagan writing short stories and scripts, exploring photography, or catching a movie.