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The Great Agency Reckoning: What's Still Worth Paying For in the Age of AI
7 red flags of outdated agency models and the hidden risks of buying hours instead of expertise
August 27, 2026 @ 11:00 AM EDT
Join us for a candid, open conversation about the future of agencies and what's still worth paying for right now. Come ready to discuss, cameras on!
What we'll cover:
AI can now produce a blog post in ninety seconds. It can draft the email, cut the video, build the landing page, and write the ad variants. The work that agencies have billed for "by the hour" got completely commoditized.
We'll look at 7 red flags of an outdated agency, why buying hours quietly caps your growth, and the hidden transformation that happens when you invest in expertise instead of outsourced labor.
Who should attend?
This is for the company juggling four vendors who don't talk to each other. The one that's never hired an agency and is trying to figure out if they should. The one that just brought everything in-house and is quietly drowning.
Everybody has to re-answer the same question, because the ground moved under all of us at once.
Meet Your Speaker
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John Becker is a coach, trainer, marketer, speaker, and writer. A Connecticut native, John studied at UPenn, Middlebury, and UMass, and has worked in both corporate and nonprofit settings. Every day, he helps businesses improve how they sell, market, and communicate. John is passionate about sustainability, education, design, and teamwork. He enjoys building furniture, swimming, and traveling with his family.
John Becker is a coach, trainer, marketer, speaker, and writer. A Connecticut native, John studied at UPenn, Middlebury, and UMass, and has worked in both corporate and nonprofit settings. Every day, he helps businesses improve how they sell, market, and communicate. John is passionate about sustainability, education, design, and teamwork. He enjoys building furniture, swimming, and traveling with his family.
Register Now
Simply fill out the form below and we'll register you and send you a calendar invite.
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Join us for a candid, open conversation about the future of agencies and what's still worth paying for right now. Come ready to discuss, cameras on!
What we'll cover:
AI can now produce a blog post in ninety seconds. It can draft the email, cut the video, build the landing page, and write the ad variants. The work that agencies have billed for "by the hour" got completely commoditized.
We'll look at 7 red flags of an outdated agency, why buying hours quietly caps your growth, and the hidden transformation that happens when you invest in expertise instead of outsourced labor.
Who should attend?
This is for the company juggling four vendors who don't talk to each other. The one that's never hired an agency and is trying to figure out if they should. The one that just brought everything in-house and is quietly drowning.
Everybody has to re-answer the same question, because the ground moved under all of us at once.
Meet Your Speaker
John Becker is a coach, trainer, marketer, speaker, and writer. A Connecticut native, John studied at UPenn, Middlebury, and UMass, and has worked in both corporate and nonprofit settings. Every day, he helps businesses improve how they sell, market, and communicate. John is passionate about sustainability, education, design, and teamwork. He enjoys building furniture, swimming, and traveling with his family.
John Becker is a coach, trainer, marketer, speaker, and writer. A Connecticut native, John studied at UPenn, Middlebury, and UMass, and has worked in both corporate and nonprofit settings. Every day, he helps businesses improve how they sell, market, and communicate. John is passionate about sustainability, education, design, and teamwork. He enjoys building furniture, swimming, and traveling with his family.
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IMPACT & The Endless Customers System™
IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.
