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The Honest State of Marketing: What's Changed from 2024–2026
From They Ask, You Answer to AI: Two Years of Change, One Clear Path Forward.
You built a content program, a video strategy, a sales process that actually aligned with marketing...and now it's suddenly not working.
Traffic is falling and you're starting to feel the panic of lower lead volume.
AI rewrote how buyers research and find you. What you were doing before will not work anymore.
We'll cover what changed and why, what the best companies did, and where you go from here.
Meet Your Speaker
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Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.
With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.
Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.
With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.
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You built a content program, a video strategy, a sales process that actually aligned with marketing...and now it's suddenly not working.
Traffic is falling and you're starting to feel the panic of lower lead volume.
AI rewrote how buyers research and find you. What you were doing before will not work anymore.
We'll cover what changed and why, what the best companies did, and where you go from here.
Meet Your Speaker
Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.
With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.
Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.
With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.
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IMPACT & The Endless Customers System™
IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.
