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Walter Pollard

Walter Pollard has 25 years of professional experience in marketing and sales—all with the common objective of helping businesses acquire new customers and create predictable, scalable, and recurring revenue growth in the digital age. His expertise lies in unifying marketing, sales and service through sales enablement in order to drive business growth. A forerunner in the sales enablement arena, Walter is a Board of Director and part of the global leadership team of the Sales Enablement Society (SES), which has seen exponential growth since its inception in 2016. Working to elevate the role of sales enablement for businesses and to drive continued sales enablement growth, Walter is integral in developing strategic relationships between the SES and other partners. Through his company, Brand Fuzion, Walter provides sales enablement consulting strategies, workshops, training, coaching and technology services where marketing, sales and the leadership team get aligned to transform the way they sell in the digital economy. Walter has structured Brand Fuzion as a highly innovative organization, consistently challenging the status - quo to provide the most value for his clients. Walter speaks regularly regarding sales enablement and always up for having a discussion on the topic.

Most Recent

Most Recent

Why most people will fail at sales enablement in 2020

December 10, 2019 • 11 min read

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