Talent & Office Manager, 7+ Years of Logistics and New Hire Management
March 6th, 2017
Most marketers know by now that blogging for business is essential, but,has your company made it a top priority?
If not, it should.
Not only will a company blog posts generate more indexed pages and opportunities for you to get found in search engines, but research shows, you can earn 67% more leads than those who aren’t blogging as well.
A company blog is an online publication of short-form articles used to communicate news or insights to a business' customers and audiences.
It is not just a cost effective way of discussing your product or offering, but also a valuable medium for educating your audience to make more informed decisions in regards to it.
It's about creating a trusted resource that people can rely on to deliver factual, relevant information.
Whether you’ve been consistently blogging everyday for the last decade, once a week, or you’ve made the decision to start it’s important to create a community where your audience wants to keep coming back for more.
That means not only creating valuable content, but creating a positive experience for consuming it.
To do that, here are 17 great examples of blogs that have already achieved that.
When it comes to video and inbound marketing, Wistia is your go-to resource.
As a consumer, everyone wants something that's interesting, engaging, educational, and fresh; what about watching a video? Video is a more dimensional way for you to show your audience your personality and convey the passion and knowledge you have for the industry.
With a team that’s dedicated to educating others on the benefits and importance of video, the Wistia blog will teach you: why you should make video part of your content marketing, how you can incorporate video into your marketing automation, and other great tips and tactics to help your company stand out from the rest.
The era of post-it notes is coming to its end. With an increased focus on technology, apps are increasingly becoming the preferred method for taking notes for thousands of people. Note taking apps like Evernote help you simplify the complications in everyday life. I mean, no one wants to forget an anniversary or birthday.
With content that’s tailored to helping make you more productive at home and at the office, you’re sure to find something that fits your needs on Evernote’s blog. Like how you can spend less time in meetings and more time getting work done.
As an influential thought leader, you want to your blog to create a discussion. When seeking knowledge and advice from the industry’s top wizards, doctors, and experts on SEO, you will notice the amount of social media engagement, as well as the comments left by readers. Moz isn’t just creating content for the purpose of having content. They’re using their blog to educate and interact with members of their community. The readers are asking questions, looking for advice, and being educated.
If the great outdoors are your second home, you’ve probably landed on REI’s blog once or twice -- or you might even be subscribed. Either way, if you think you’re only going to find articles about camping there, you’re wrong.
REI does an all around great job utilizing their blog. As an outdoor clothing, gear, and footwear company, their blog provides tips, comparisons, and step-by-step guides for everything from hiking, cycling, traveling, to even camping.
They’ve built a platform that absolutely resonates with their audience and customers.
Whether you’re a thrill seeker or simply enjoy hiking or cycling, REI is there to help you focus on your adventure.
My favorite part of their blog would have to be the rate this story section that’s prominently placed next to the article’s title. This definitely kicks social proof up a notch!
If you thought their blog was only going to talk about shoes, you’re sorely mistaken.
Instead of Zappos’ blog being a place for promotions and company news, they transitioned it to an outlet for inspiration and everyday life. With everything from their culture and style to active lifestyles and kids, you’ll find something that takes you beyond the box.
We may be a little biased, but this blog has it all! HubSpot has done a fabulous job creating a blog that anyone in business can love. Whether you’re looking for inbound basics to sales, product info, or even agency insights, you’ll find all of that under their main blog homepage.
For those of you that haven’t noticed, Buffer recently switched things up with their new blog design.
One of the biggest things they’ve done is add a discover block on the blog homepage reading, “What do you want to learn about today?”
This search features definitely comes in handy if you have over 900 posts around a particular topic.
A design element they’ve included is various page templates for their content. A blog isn’t one size fits all. Depending on the type of post, the design layout allows them to tell stories more effectively through the help of two different article formats. Their making content adaptable to serve different purposes. The two layouts include toolbox articles (geared to support tip articles) and magazine articles (full-width background photo used for editorial-lead posts).
With a platform that’s built to optimize your marketing for conversions, Kissmetrics uses their blog to inform you about tracking, analyzing, and your strategy to do just that.
Not only do they implement the basics such as great calls-to-action and inbound links, but they capitalize on long-form content -- giving you all the information you’ll need about one topic, in one place.
With powerful call-to-actions, awesome feature images, a lot of engagement, ClearVoice has all of the basics covered.
They also added a great toolbar at the top of their blog allowing readers to easily share content with their networks no matter where they are the on page. No one wants to search for the social share icons.
For all the creatives and developers out there, Smashing Magazine creates top of the line content to help you stay ahead of the curve -- especially in this fast pace industry.
Through long form content, the contributors on Smashing are sharing their knowledge with the hope of stimulating creativity and strengthening the web design community. As a platform, you’ll find a variety of different voices that are sharing thoughts and ideas with the community.
Not only do they highlight related articles you might find interesting, they also point you in the direction of additional articles and resources on the same topic.
Google wants to help you put their research and insight behind your thinking. With a Mashable type layout and flow to their blog, you’ll be sure to find helpful content easily and without fumbling.
An interesting element they implemented within their blog is the ability to download an article. Don’t have time to read an article now? Or you want to share it with team members? It’s as easy as downloading a PDF version and sending it along.
Groove takes an interesting approach to the layout of their blog, creating a timeline effect while maximizing the use of white space.
One thing I enjoy about their blog is the subscription popup that comes down from the top of your screen. This makes it easy for you to receive their awesome content directly to your inbox.
They also make it extremely easy for their readers to find similar content to the posts they’re reading. At the end of each post is a “you might also like” section where they highlight three articles to continue the reader’s journey.
As a company that implements virtual desktop infrastructures, Information Technology Group (ITG)’s blog provides tips, comparisons, and step-by-step guides to help its readers make informed, educated decisions.
You might be wondering how a company that provides IT planning, setup and management services has such a great blog.
Their blog includes ALL of the basic elements that a great business blog would consist of: it’s regularly updated, has awesome featured images, compelling call-to-actions, great content, and a strong subscription box. Especially today, keeping your data and information safe is critical, so ITG’s blog is amazingly relevant and useful. Follow it if you’re thinking about implementing Windows 10, installing a virtual desktop or looking for tips on how to keep your passwords secure.
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.