Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Facebook's "Community Actions" Gives Local Marketers A New Tool to Unite Their Audiences

By Kaitlyn Petro

Kaitlyn Petro also recommends this free course, Fundamentals of Social Media Marketing.

Facebook's "Community Actions" Gives Local Marketers A New Tool to Unite Their Audiences

A few days ago, Facebook rolled out its most recent invention. Community Actions allows users to create digital petitions for local-type movements, and it could be a powerful tool for local marketers.

By sharing ideas for bettering their immediate community, the idea is to unite communities around common goals and request change from their local and national elected officials and government agencies.

Free Course: Fundamentals of Social Media Marketing

While many petitions focus on random acts like initializing an NFC Championship rematch after the refs missed an important call (poor Saints), Facebook wants its users to focus on spurring government action that is actually realistic across their community.

With that said, we know it’s not trying to replace Change.org, but it does work in a similar way where a user can one-click “Support” straight from their News Feed.

Therefore, a small-supported petition can quickly become big news and big business for a small business.

Why Should Marketers Care?

As a local-based marketer, you have the ability to create your own Community Action to not only drive awareness but to also showcase your stance on important issues around you -- to show your audience that you care about the same things they do.

You can leverage a feature like this to unite your community around a common belief, therefore establishing a sense of engagement and leadership on the things that matter most in your local area.

With “cause-marketing” on the rise, we know that consumers (especially Millennials) prefer to buy from brands with a purpose. With that comes the fact that they want to be engaged by these companies; they want to be heard. Community Actions is a great way for your brand to get in front of this trend.

How Can You Participate?

You can find the Community Actions feature under Explore on your Facebook News Feed.

Community-Actions

Users can create a petition by adding a title, description, and image, and by then inviting relevant government agencies and officials who will be notified of the action.

Predictably, when starting a petition, you want it to go viral by creating awareness and generating “Support” clicks.

Once a user supports the cause, they can join its discussion feed by leaving comments, creating fundraisers, and organizing Facebook Events or Call Your Rep campaigns.

(Only those who Support can join in the discussion feed.)

Furthermore, Facebook displays the numbers of supporters behind a Community Action, but a user will only be able to see the names of those they’re friends with or that are Pages or public figures.

Potential Pitfalls

Although the goal of Community Actions is to generate constructive, positive change, let’s face it -- it’s Facebook. A few concerns the company, as well as its users, have include:

  • Putting pressure on politicians to make change, all in a digital environment where it could be thousands against one. The concept isn’t meant to be a bully zone, but rather a place where people can support each other’s opinions and ideas.
  • Support of a negative movement or generating an audience against a positive one -- creating a type of “war-zone” for Supporters and politicians alike via Facebook Groups or message threads.

So with the above risks being extremely realistic, why does Facebook think this is a great idea?

According to TechCrunch’s recent article covering this matter, a Facebook spokesperson they interviewed explained that “building informed and civically engaged communities is at the core of Facebook’s mission.”

The Facebook team hopes that Community Actions will help users do just that by allowing them to advocate for causes they care about, launching a fundraiser, or starting a group, all while enabling them to connect with their community officials.

Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

Facebook Marketing
Published on January 24, 2019

Recent Articles

ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
Marketers, Facebook Analytics will be no more on June 30, 2021
April 2, 2021 • 2 min read
Facebook ads vs. boosted posts: Which is more effective in 2021?
March 23, 2021 • 3 min read
Google Ads vs Facebook Ads: Which is better for your ad strategy?
February 19, 2021 • 11 min read
How to maximize lead generation via Facebook posts and ads
January 18, 2021 • 4 min read
Facebook for Creators offers tactical video advice leading into the holidays
December 7, 2020 • 2 min read
Facebook Ads removing 28-Day attribution model, defaulting to 7-day
October 15, 2020 • 2 min read
Facebook and Instagram Messenger merge; expands marketing potential
October 5, 2020 • 2 min read
3 costly mistakes brands make with Black Friday and Cyber Monday Facebook and Instagram ads
September 30, 2020 • 6 min read
Facebook ad 20% text limit is now a thing of the past
September 28, 2020 • 3 min read
Facebook launches e-learning program for community managers
September 9, 2020 • 4 min read
Facebook Shop to support online retailers, e-commerce during COVID-19
September 1, 2020 • 2 min read
Facebook is removing 1,000+ ad targeting options because of low usage
August 19, 2020 • 3 min read
How to turn strangers into customers (and friends) with Facebook Ads [AdvertiseMint CEO Brian Meert Interview]
August 19, 2020 • 5 min read
Boutique clothing brand sees 99% revenue increase with new paid ads strategy
August 6, 2020 • 5 min read