Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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"6 Elements of Product/Service Videos" [Film School For Marketers Podcast, Ep. 2]

"6 Elements of Product/Service Videos" [Film School For Marketers Podcast, Ep. 2] Blog Feature

Zach Basner

Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

February 12th, 2019 min read

Product/service pages are some of the most trafficked pages on your website.

Additionally, using great product/service videos in the sales process can radically improve trust and revenue.

In this episode of Film School for Marketers, Myriah and I discuss the six most important elements of product/service videos and how to cover them.

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Want to learn how to insource your video production, what kind of videos you should be making, and a framework to do so?

Join Andre van den Assum from Wipster and I for a special webinar event...

"Make Better Videos In-House: How to Create Consistent Video Production."

Thursday, February 14, 2:00 PM EST

Save Your Seat Here!

Now, onto how to make GREAT product/service videos!

Listen to the full episode here (or scroll down to watch the video):


What is a Product/Service Video?

No, we're not talking about advertising product/service videos like Dollar Shave Club.

Great product/service videos aren't salesy. They must be helpful videos that describe your offering properly and educate your consumer better than anyone.

They can be used on product/service pages as well as before or during your sales process.

What Should a Typical Product/Service Video Include?

1. What is it?

Don't assume that the consumer knows your stuff as well as you do.

We've got to be good at describing things with such clarity that your viewer could clearly articulate your offering to someone else. 

For a product, this might include technical specs, software versions, product dimensions, and other similar descriptors. For services, this might include deliverables, duration of engagement, or time ranges.

2. Who's it a good/not good fit for?

Who is this product/service made for?

Certainly, it's been created to solve a challenge or provide a solution. The question is, for whom? Likewise, it's likely not a good fit to solve someones challenge. It's okay to say that. In fact, it's encouraged.

3. Why do I need it?

Without this particular solution, what challenges may continue to present themselves? Are there things the consumer might not be taking into account when assessing your offering? This is your chance to clearly present your value. So, make it count.

4. How much does it cost?

Surely, this is your favorite, right? We all must get good at discussing cost/price about our products/services.

To be clear, you don't have to say the price. In fact, "it depends" may be the best answer you could give. No matter how you approach the subject though, it must be addressed.

5. When should I buy it?

There has to be a moment when the time is right. "Now" isn't acceptable. As a consumer, don't you wish someone would have told you that you were OR were not purchasing a solution at the right time?

6. How do I buy it?

This one is simple, but an incredible opportunity to be helpful.

What is the buying process typically like? How long does it take? How do I get started?

Once again, don't assume that the viewer is either familiar or comfortable with your sales process.

Five More IMPACT Podcasts

The IMPACT Show (with Steph & Nick)

Hosted by IMPACT’s Director of Audience Engagement Stephanie Baiocchi
& Inbound Marketing Strategist Nick Sal, this podcast explores a unique theme or concern each week that’s plaguing growth leaders.

Inbound Success Podcast
What do the most successful inbound marketers do to get great results?

Each week, host Kathleen Booth interviews inbound marketers on the front lines with one goal: to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle.

The Hubcast Podcast
If you're looking to stay up to date with all the latest and greatest HubSpot tools, tips, and tricks then you’ve come to the right place. Your hosts from IMPACT are ready to help you take your business to new heights of inbound marketing awesomeness!

Creator's Block Podcast
Justine Timoteo and Marcella Jalbert come together each week as hosts of the Creator's Block podcast with different perspectives, but a common goal.

They want to empower marketers and agency creatives -- designers, developers, content creators, and everyone in between -- with honest conversations about doing the work, big ideas, and agency life.

Content Lab
Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? If so, Content Lab is for you.

Join IMPACT Director of Web & Interactive Content Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.




We’d Love To Hear From You!

First, subscribe to our Film School For Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

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Become the #1 sales professional in your industry

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In today's world, sales reps are struggling to sell remotely. Join 1,200 sales professionals and learn how to create emails that captivate your target buyers, improve your use of sales technology, and have faster sales cycles. In just one day, walk away armed and ready to close more deals digitally.
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