Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

"6 Elements of Product/Service Videos" [Film School For Marketers Podcast, Ep. 2]

"6 Elements of Product/Service Videos" [Film School For Marketers Podcast, Ep. 2] Blog Feature

Zach Basner

Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

February 12th, 2019 min read

Product/service pages are some of the most trafficked pages on your website.

Additionally, using great product/service videos in the sales process can radically improve trust and revenue.

In this episode of Film School for Marketers, Myriah and I discuss the six most important elements of product/service videos and how to cover them.

Spend Valentine's Day with Wipster and IMPACT

Want to learn how to insource your video production, what kind of videos you should be making, and a framework to do so?

Join Andre van den Assum from Wipster and I for a special webinar event...

"Make Better Videos In-House: How to Create Consistent Video Production."

Thursday, February 14, 2:00 PM EST

Save Your Seat Here!

Now, onto how to make GREAT product/service videos!

Listen to the full episode here (or scroll down to watch the video):

 

What is a Product/Service Video?

No, we're not talking about advertising product/service videos like Dollar Shave Club.

Great product/service videos aren't salesy. They must be helpful videos that describe your offering properly and educate your consumer better than anyone.

They can be used on product/service pages as well as before or during your sales process.

What Should a Typical Product/Service Video Include?

1. What is it?

Don't assume that the consumer knows your stuff as well as you do.

We've got to be good at describing things with such clarity that your viewer could clearly articulate your offering to someone else. 

For a product, this might include technical specs, software versions, product dimensions, and other similar descriptors. For services, this might include deliverables, duration of engagement, or time ranges.

2. Who's it a good/not good fit for?

Who is this product/service made for?

Certainly, it's been created to solve a challenge or provide a solution. The question is, for whom? Likewise, it's likely not a good fit to solve someones challenge. It's okay to say that. In fact, it's encouraged.

3. Why do I need it?

Without this particular solution, what challenges may continue to present themselves? Are there things the consumer might not be taking into account when assessing your offering? This is your chance to clearly present your value. So, make it count.

4. How much does it cost?

Surely, this is your favorite, right? We all must get good at discussing cost/price about our products/services.

To be clear, you don't have to say the price. In fact, "it depends" may be the best answer you could give. No matter how you approach the subject though, it must be addressed.

5. When should I buy it?

There has to be a moment when the time is right. "Now" isn't acceptable. As a consumer, don't you wish someone would have told you that you were OR were not purchasing a solution at the right time?

6. How do I buy it?

This one is simple, but an incredible opportunity to be helpful.

What is the buying process typically like? How long does it take? How do I get started?

Once again, don't assume that the viewer is either familiar or comfortable with your sales process.

Five More IMPACT Podcasts


The IMPACT Show (with Steph & Nick)

Hosted by IMPACT’s Director of Audience Engagement Stephanie Baiocchi
& Inbound Marketing Strategist Nick Sal, this podcast explores a unique theme or concern each week that’s plaguing growth leaders.

Inbound Success Podcast
What do the most successful inbound marketers do to get great results?

Each week, host Kathleen Booth interviews inbound marketers on the front lines with one goal: to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle.

The Hubcast Podcast
If you're looking to stay up to date with all the latest and greatest HubSpot tools, tips, and tricks then you’ve come to the right place. Your hosts from IMPACT are ready to help you take your business to new heights of inbound marketing awesomeness!

Creator's Block Podcast
Justine Timoteo and Marcella Jalbert come together each week as hosts of the Creator's Block podcast with different perspectives, but a common goal.

They want to empower marketers and agency creatives -- designers, developers, content creators, and everyone in between -- with honest conversations about doing the work, big ideas, and agency life.

Content Lab
Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? If so, Content Lab is for you.

Join IMPACT Director of Web & Interactive Content Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

 

 

 

We’d Love To Hear From You!

First, subscribe to our Film School For Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

MarketHer iTunes Subscribe New call-to-action Listen on Google Play Music 
Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
The tools, education, and community you
need to master They Ask, You Answer.
Check it out
The tools, education, and community you need to master They Ask, You Answer.