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John Becker Liz Murphy

What Is the Content Lab Podcast?

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?

If so, Content Lab is for you.

Join IMPACT content strategist Liz Moorehead each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

 

A Sneak Peek of Content Lab Guests & Topics

Demystifying Pillar Content
Justin Champion, 
HubSpot

How to Teach, Not Preach in Content
Laura Belgray,
Talking Shrimp 

Creating Effective Content Workflows
Robert Mills, 
GatherContent


...and many more!

Latest Podcast Episodes

Content_Lab_v2-06
What the heck is going on with all the Google updates? (Content Lab, Ep. 54)
In the past 45-ish days, Google has rolled out six different updates: Big ups to Search Engine ...
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Content_Lab_v2-06
Realities of outsourcing content for inbound (Content Lab, Ep. 53)
Let's say you want to get started with inbound marketing and creating the content you need to ...
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Content_Lab_v2-06
How to get started creating video (Content Lab, Ep. 52)
If you saw my talk at Video Sales and Marketing World last year – psst, VSMW2021 is coming next ...
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Content_Lab_v2-06
Creating content marketing your buyers will love (Content Lab, Ep. 51)
This episode features a special guest, Shondell Varcianna of Varci Media.
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Content_Lab_v2-06
Dumbing down your content isn't dumb (Content Lab, Ep. 50)
A couple of weeks ago in the IMPACT+ forums, one rockstar content manager had this very honest ...
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Content_Lab_v2-06
Why personality in content is profitable and how to do it (Content Lab, Ep. 57)
You know what kills me? When someone tells me their people are their greatest asset at their ...
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Content_Lab_v2-06
Writing about competition in content (Content Lab, Ep. 56)
Did you know that competition-based content goes hand-in-hand with creating content proven to drive ...
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Content_Lab_v2-06
Unexpected 2020 lessons and resolutions for 2021 (Content Lab, Ep. 55)
Welcome to 2021, ladies and gentlemen. Although John and I are both forward-thinking individuals, ...
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Content_Lab_v2-06
Happy holidays and expert tips on content interviewing (Content Lab, Ep. 54)
As a content manager, one of the most absolutely essential skills you must master in order to be ...
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Content_Lab_v2-06
Content coaching vs. editing as a content manager (Content Lab, Ep. 53)
As a content manager, you have a choice when you sit down to look through a draft someone else has ...
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Content_Lab_v2-06
What we want to say vs. what we need to say (Content Lab, Ep. 52)
Whether we're talking about blog articles, website copy, or some other form of business content ...
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Content_Lab_v2-06
What we're thankful for as content nerds (Content Lab, Ep. 51)
As I sit down to write this, I'm watching the Macy's Thanksgiving Day Parade on NBC, and Santa will ...
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Content_Lab_v2-06
Landing page copywriting best practices (Content lab, Ep. 50)
The best business websites out there are built by companies that understand you need to attract ...
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Content_Lab_v2-06
Getting started as a first-time content manager (Content Lab, Ep. 49)
Starting out as a content manager at a company is super exciting. You get to roll up your sleeves ...
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Content_Lab_v2-06
Rhetoric and the power of precise language in content (Content Lab, Ep. 48)
Editor's note: This episode was originally recorded in July. Please see the show note at the bottom ...
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Content_Lab_v2-06
6 haunting content manager tasks and realities (Content Lab, Ep. 47)
Happy spooky-ween 👻, gals, ghouls, ghosts, and all of you other content-oriented ...
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Content_Lab_v2-06
How to write a video script for marketing (Content Lab returns, Ep. 46)
Since we all last gathered 'round the Content Lab campfire, a lot has changed with my role as ...
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Content_Lab_v2-06
How I wrote a blog in under 24 hours (Content Lab, Ep. 45)
Normally, we dedicate episodes of Content Lab to a broad topic or lesson about how the content ...
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Content_Lab_v2-06
Behind the scenes of The Daily IMPACT with COO Brie Rangel (Content Lab, Ep. 44)
It's not breaking news that the coronavirus pandemic has left companies around the world reeling, ...
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Content_Lab_v2-06
Coronavirus content strategy: How to prioritize amid chaos (Content Lab, Ep. 43)
The coronavirus pandemic has resulted in a large number of businesses here in the United States and ...
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Content_Lab_v2-06
Top SEO best practices for content marketers in 2020 (Content Lab, Ep. 42)
I don't know about y'all but, as a digital marketer and a content specialist, all of the different ...
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Content_Lab_v2-06
Merry Christmas from Content Lab (Content Lab, Ep. 41)
'Twas the week before Christmas and it sure was a beauty, While Liz and John wrapped up the last of ...
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Content_Lab_v2-06
Academic writing vs human content marketing writing (Content Lab, Ep. 40)
In grade school, we all learned the same two things:
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Content_Lab_v2-06
How to write an irresistible blog introduction (Content Lab, Ep. 39)
If you don't nail the introduction, it doesn't matter how great the rest of your blog article is I ...
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Content_Lab_v2-06
Showing vs. telling in content marketing (Content Lab, Ep. 38)
In content marketing, showing is more powerful than telling — but what does that mean? The most ...
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Content_Lab_v2-06
How to run a content brainstorm session (Content Lab, Ep. 37)
You can't build a content strategy without content brainstorms Content is the fuel that drives your ...
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Content_Lab_v2-06
How to give feedback on a bad draft as a content manager (Content Lab, Ep. 36)
Sometimes a draft lands on your virtual desk, and you know you've got a lot of work on your hands ...
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Content_Lab_v2-06
How to create authentic human content your buyers will love (Content Lab, Ep. 35)
The Content Lab podcast is back from hiatus! Yesterday morning, I received an email that absolutely ...
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Content_Lab_v2-06
"How to Interview Subject Matter Experts" with John Becker (Content Lab, Ep. 34)
One of the most important tasks any content management or digital marketing professional will ...
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Content_Lab_v2-06
"The Pain of Outlining & an Airing of Grievances" with Kali Greff & Alexa Baray of Verblio (Content Lab, Ep. 33)
You guys are in for a treat because, apparently, something magical happens when you get three super ...
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Content_Lab_v2-06
"Collaborating on Content & Liz Learns About Google Ads" with Jason Linde & Dan Baum (Content Lab, Ep. 32)
After many late nights and lots and lots of writing, IMPACT Paid Media Specialists Jason Linde and ...
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Content_Lab_v2-06
"I'm Giving You Permission to Sound Like Yourself" (Content Lab, Ep. 31)
Greetings and salutations from sunny New Haven, Connecticut. If you’re a subscriber of THE LATEST, ...
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Content_Lab_v2-06
"Google's Duplicate Content Penalty Isn't Real" & the Return of Franco Valentino (Content Lab, Ep. 30)
Recently, a very interesting conversation occurred in IMPACT Elite -- where close to 5,000 of the ...
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Content_Lab_v2-06
"What's on My Content Mind (April 2019)" (Content Lab, Ep. 29)
April has been an interesting month. In that the highs have been very high and the lows have been ...
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Content_Lab_v2-06
"Google Ads Copywriting" with Jason Linde (Content Lab, Ep. 28)
There are few things in the digital marketing world that confound me as much as Google Ads. Give me ...
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Content_Lab_v2-06
"The Challenges & Rewards of Being Vulnerable" with Brie Rangel (Content Lab, Ep. 27)
When IMPACT VP of Services Brie Rangel hit "publish" on her article Being Nice at Work (& As a ...
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Content_Lab_v2-06
"Online Community Management & Pillar Content Experimentation" (Content Lab)
Yesterday was a really exciting day.
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Content_Lab_v2-06
"Content Strategy Best Practices vs. Reality" with Doug Breaker of Scripted (Content Lab, Ep. 26)
Often, there is a Grand Canyon's-worth of difference between what we know are best practices and ...
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Content_Lab_v2-06
"What's on My (Content) Mind, March 2019 Edition" (Content Lab, Ep. 25)
Hey, everybody! 👋 It's just me this week, because I'm back with a second installment of a new ...
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