Why Blog Traffic Is Collapsing (And 10 Ways To Fix It) [Endless Customers Podcast Ep. 163]

This transcript has been generated by AI and not checked for accuracy. 

00;00;00;02 - 00;00;16;17
Bob Ruffolo
A new report came out from Daniel Seneca called The Great Black Collapse and Endless Customers Community. We have to dissect this. Stephanie, I'm going to go through all the details and stick around to the end, because we're going to give you ten ideas that you can do to keep your website visibility and traffic up.

00;00;16;19 - 00;00;35;08
Stephanie Baiocchi
You're listening to the Endless Customers podcast, brought to you by the team at impact. Endless customers is the proven system to become the most known and trusted brand in your market. If you want to learn the principles of endless customers and how you can implement them in your business, pick up a copy of Endless Customers, a national bestseller wherever books are sold.

00;00;35;08 - 00;00;56;27
Stephanie Baiocchi
Ready to start implementing endless customers in your business? Talk to impact about how our coaching program can help you implement endless customers to success. And if you want to experience endless customers in person, don't miss our upcoming event! Endless Customers live in Hartford, Connecticut, October 5th through the seventh, 2026. Registration is now open. And now on to the show.

00;00;56;28 - 00;00;59;13
Stephanie Baiocchi
Here's your host, Bob.

00;00;59;16 - 00;01;08;13
Bob Ruffolo
And welcome back, everyone to the next episode here of the Endless Customers podcast. I am joined today by my homegirl Stephanie. By Stephanie. How are you doing today?

00;01;08;14 - 00;01;09;29
Stephanie Baiocchi
I'm back y'all. Let's go.

00;01;10;01 - 00;01;11;28
Bob Ruffolo
We have a fun episode today Steph.

00;01;12;01 - 00;01;13;02
Stephanie Baiocchi
So excited.

00;01;13;03 - 00;01;39;15
Bob Ruffolo
So what we're going to do today is John Becker on our team had shared a really fascinating research study with us. The report here is by a gentleman named Daniel Stanek. And he has a history of buying and growing blogs. So he knows what he's talking about when it comes to buying and growing blogs. And he did a research study to see what's been going on with blogs in the last 3 or 4 years.

00;01;39;18 - 00;02;10;19
Bob Ruffolo
So he looked at 100 of high performing blogs from 20 to 2020, 2022. So we have 100 high performing blogs from 2022, and he wants to see what happened to them today. Did their traffic go up? Did their traffic go down? He looked at a whole variety of niches and the information is both fascinating. What came out of this report, which we'll link in the show notes and all of our comments here, but it's also not surprising.

00;02;10;21 - 00;02;25;18
Bob Ruffolo
So, Stephanie, you have gone through this report in great detail, as have I, and we're going to just react to that today. Let's go high level. What did you see in this? And I'll tell you what I saw on this after you go.

00;02;25;21 - 00;02;44;08
Stephanie Baiocchi
Yeah. You know, first and foremost, he actually put the list of blogs in a spreadsheet for people to see in his ranking, which I thought was really cool and a perfect example of exactly why this type of content is still so good, because it's something that only he created. You can't get this answer from ChatGPT in two sentences.

00;02;44;11 - 00;02;53;10
Stephanie Baiocchi
So I really liked that. And my initial gut reaction was like, who's still following blogs? Like, we've got YouTube, we've got Instagram. And then I looked and I'm following multiple ones on.

00;02;53;10 - 00;02;54;21
Stephanie Baiocchi
This way.

00;02;54;23 - 00;03;22;07
Bob Ruffolo
But the highlight of it is that of these 100 blogs, 85 of them have declined in website traffic and most of them significantly declined in website traffic, and only a small handful of them have actually increased the website traffic. And that's what this report was trying to dissect, is what's the difference between the ones that have grown, the few that have grown, and why most of them have fallen off a cliff.

00;03;22;09 - 00;03;32;02
Stephanie Baiocchi
Yeah, and it's so dramatic. The difference? I mean, the cover image on his blog article is a bunch of headstones with blogs on it. Like, they're dead. They're done.

00;03;32;03 - 00;04;00;11
Bob Ruffolo
Yeah, yeah. So, so let's just go really high level. So the main reason why he's associating, obviously AI has a huge impact in this AI summary, of course, but he hyper focuses on eat. And we talked about that a lot here a T experience expertise authority and trust. But the experience part is probably the one that he said that Google added in.

00;04;00;11 - 00;04;09;04
Bob Ruffolo
And that's been the one that's probably had the biggest impact on all these blogs and all their traffic, whether they've gone up or gone down. So what did you see in that?

00;04;09;06 - 00;04;31;20
Stephanie Baiocchi
Yeah, I mean, eat came around in 2020. Right. And this showcases exactly why that's what matters. It wasn't something that Google said, hey, let's make this a thing. It was, hey, this is what people value and trust and want to see. And in his article you can see that like experience, like erecting irreplaceable.

00;04;31;22 - 00;04;54;05
Stephanie Baiocchi
Irreplaceable first hand experience is the key here. It's the thing people are looking for that they can't just get with a generic summary. And so any of the few that did grow, it's because they have some really specific experience to share. And typically people who follow these blogs are following the author. They're following the person and their experience that they're sharing.

00;04;54;06 - 00;05;19;19
Bob Ruffolo
Yeah. And the of the categories. And if we go down here, you had all the categories and where are they? Okay. So parenting do it yourself food, travel lifestyle entrepreneurship or making money health, fashion finance. Those are the different categories that he looked at. And I'm sure there's probably, you know, if you looked at more blocks, be more categories, or you probably saw them together.

00;05;19;22 - 00;05;49;27
Bob Ruffolo
But pretty fascinating that parenting was the dramatic winner at the top. And then do it yourself and crafts was kind of flat. Everything else fell off a cliff, food being the highest of that, which fell 44%, then travels down 74%, lifestyle 90%, entrepreneurship 93%, health is down 93%, fashion 95, finance down 99%. So I guess you know the people at full probably freak out a little bit.

00;05;49;29 - 00;06;01;20
Stephanie Baiocchi
Poor Molly fool. But that's the thing is, you can ask, how do I build an emergency fund to AI? And you can get a perfect answer in three sentences in three seconds from a variety of sources and hopefully, you know, feel like you can trust it.

00;06;01;21 - 00;06;26;10
Bob Ruffolo
You mentioned experience, and I think that's what really stood out to me is people don't. Yes, they can go and get advice from a chat tier or anything like that, but people really like to follow other people that they're in their shoes or that they they believe in, they like, they trust. They want to know how does this person parent their kids?

00;06;26;10 - 00;06;41;05
Bob Ruffolo
What are they learning? What do they experience? Let me see pictures of their kids and their outfits and the things that they're doing in their lives. And fun. Like that's something you can't get from ChatGPT. So you have to follow them, whether it be on social media, which is right, or YouTube. But the blogs are also holding up.

00;06;41;10 - 00;06;54;24
Stephanie Baiocchi
Well, and I think a lot of I would venture to guess a lot of their traffic is coming from social at this point, because you're getting the visual, you're getting the prompt to oh, and then click out and read the article, which I think a lot of us think that's not really a thing on social anymore. They want you to stay on platform.

00;06;54;24 - 00;07;16;18
Stephanie Baiocchi
They want ads. But we just know that's not true. Like it's not always the case. And if you are a blogger and you're consistently publishing, people see your new post. They click in to read it. And as a parent of a two year old, I've definitely experienced this over the first two years, especially when it came to things like sleep training where you can get a summary from AI on how to do sleep training, and if it works for you, that's great.

00;07;16;18 - 00;07;33;23
Stephanie Baiocchi
But if it doesn't or you're struggling, you're looking to other parents who have experienced it. What did you do? How did you fix it? And when someone creates an article like why I abandon sleep training in the three things I did and said, you bet. I'm going to read that. And I want to know their exact experience and exactly what they did from them.

00;07;33;24 - 00;07;40;20
Bob Ruffolo
Now, listen, we're talking about parenting blogs, and most of the audience here is like, no, we we're businesses. We're trying to get customers. We leave parenting.

00;07;40;20 - 00;07;43;22
Stephanie Baiocchi
Blogs, sell classes, and subscriptions.

00;07;43;25 - 00;07;55;06
Bob Ruffolo
Most certainly do. Yeah. That's the other thing. They talked about how much money these websites were making. Yeah, that's why this guy was in that business of buying and growing blogs, because there was a whole economic model there.

00;07;55;08 - 00;07;57;05
Stephanie Baiocchi
Yeah, these were profitable blogs.

00;07;57;08 - 00;08;14;11
Bob Ruffolo
Yeah. And that's collapsed. I mean, we think about things like even the BuzzFeed's and stuff, but I just want to strive home. This point. I was going to say before, too, it's like, so we're talking about audience that is looking for endless customers, their businesses, many of our people in the audience, in the trades or business services, manufacturing, retail.

00;08;14;11 - 00;08;38;24
Bob Ruffolo
So they're probably saying, okay, what does a parenting blog have to do with my business? So let's try to tie that together a little bit because it applies to to everyone. It applies to everyone is creating content on the internet, especially on websites and blogs and articles and things like that. So what can we learn from parenting blogs staying up while all these other ones are going down?

00;08;38;25 - 00;08;46;14
Bob Ruffolo
Do they have to go down or can we? Can we pull lessons from this and apply that to our content so we can stay up and get more eyeballs?

00;08;46;15 - 00;09;07;04
Stephanie Baiocchi
Yeah. I mean, the thing is, if you can write what is helpful to your audience and build a subscriber base, have a community or an email list that you can send your content to, and you're creating content that essentially only you can make. You have a breadth of experience and examples to share. And that's what people that's what's still going to resonate with people.

00;09;07;05 - 00;09;31;12
Stephanie Baiocchi
Now, obviously we're not saying start a blog like right content rank on Google, run ads, make money is over. That's done. But the the part of owning your audience and creating content for them is absolutely still relevant. And what makes that content both be found and be valuable to people is that it has that element of eat. It has your experience, it has your expertise.

00;09;31;14 - 00;09;57;15
Bob Ruffolo
And when we say experience, it's your lived experiences, it's telling stories. It's this is what happened and this is what we did with it or did about it. And Stephanie, like when we think about experience here at impact and we can share some firsthand experience, people love our content when we talk about what's going on behind the scenes, when we talk about challenges that we've had and what did we do about it, people eat that up and.

00;09;57;18 - 00;09;59;01
Stephanie Baiocchi
Eat that up.

00;09;59;03 - 00;10;00;29
Bob Ruffolo
That was not on purpose was probably something.

00;10;00;29 - 00;10;01;08
Stephanie Baiocchi
To do.

00;10;01;08 - 00;10;20;13
Bob Ruffolo
It probably subliminal, but it's true. So like when we talk about, hey, our website traffic fell off a cliff, people like get intact. Oh yeah. And then what happened. Right. And then actually right. And then we can talk about how we've made changes to our marketing, to our business, to our structure. The things that we're doing is still acquire customers today.

00;10;20;20 - 00;10;45;02
Bob Ruffolo
People love that stuff. That gives people a reason to follow us, to read, to stay engaged on our newsletter. Because again, to your point, this traffic is coming from somewhere. It's also probably coming from newsletters. Yeah. And Google obviously trusts it more, so we'll display it more. So all this comes together, but it's telling stuff like that. The real behind the scenes scenes, things that someone can't just go to church beauty and get an answer.

00;10;45;02 - 00;10;49;06
Bob Ruffolo
It's something that you bring to the world that that only you can share.

00;10;49;09 - 00;11;03;24
Stephanie Baiocchi
Yeah. And showing or telling in some way through your stories or photos, the proof that you did the thing and you're not just talking about the thing is giving both people and AI that level of trust that this expertise comes from you for a reason.

00;11;03;25 - 00;11;17;02
Bob Ruffolo
Yeah, no. Going back to a recipe example, before you were saying one of these that you were following, you value it for something that they do in their content that most recipe sites don't do. What was that?

00;11;17;03 - 00;11;34;29
Stephanie Baiocchi
Yeah. So Pinch of Yum is the site. And they actually grew which is incredible. And part of what they do is they'll have step by step instructions for the recipes. And I think what a lot of recipes miss that. The ones that grew did well is they have pictures along the way of like, hey, this is what it's supposed to look like at this step.

00;11;34;29 - 00;11;53;26
Stephanie Baiocchi
If it feels wrong or it looks chunky or whatever, you're doing it right, keep going. This is what it's supposed to look like. And that's huge because it's giving people that experience along the way. It's helping them be successful with what they're doing. And if this were a YouTube video, which I love a YouTube video, but I'd have to pause it every two seconds for each step of the recipe.

00;11;53;26 - 00;11;56;24
Stephanie Baiocchi
So this is still a successful medium for this.

00;11;56;26 - 00;12;12;15
Bob Ruffolo
You know a good point. And as a you know, this is the experience part of it, but it's also the trust part of it. It's like, yeah, I know what I'm talking about. I'm proving in my content. I know I'm talking about because most people are going to see it looking like that and it's like, oh, you just get me.

00;12;12;16 - 00;12;18;11
Bob Ruffolo
You just get and you have that connection to the content. And then they continue going through the content because they trust you.

00;12;18;14 - 00;12;44;11
Stephanie Baiocchi
And if you're listening to this, you've probably followed Half Baked Harvest. If you follow any recipes and anyone who follows Half Baked Harvest knows they follow Teagan like you're following Teagan, that's part of it. And having real people behind your content, recipe, blog or business. Whatever you are having your author bio, your credentials, having people see that you're a person doing this is is absolutely part of that eat and why it's so important.

00;12;44;12 - 00;12;50;10
Stephanie Baiocchi
Having just an anonymous like business named blog is a complete red flag at this point.

00;12;50;12 - 00;13;09;20
Bob Ruffolo
Yeah, those are the trusted goals. And we just had an episode recently where we had Corinne from Berry and talk about how they've really built out robust team bio pages, because that is all the trust signals to Google and to AI that this person is credible, knows they're talking about, and then when they're sharing their experiences, just the magic just happens.

00;13;09;23 - 00;13;26;13
Stephanie Baiocchi
What's interesting is some of these businesses were completely wiped out. And what I think the picture that's not being painted here is they weren't just wiped out because of something that happened overnight. They also failed to see around the corner and to change what they were doing and to be on the cutting edge and to accept the changes that were coming to the market.

00;13;26;13 - 00;13;44;17
Stephanie Baiocchi
And that's why we're so strong on businesses getting ahead and doing these things now, because you're going to look pretty embarrassed, or you're going to be pretty embarrassed if you're in one of these wiped out strategies and you're like, what happened? Looking around? We've been we've been telling you, so get on it.

00;13;44;24 - 00;13;48;05
Bob Ruffolo
All right, so let's play a game. You were not prepared for this.

00;13;48;05 - 00;13;49;21
Stephanie Baiocchi
So I'm not what game.

00;13;49;21 - 00;14;12;14
Bob Ruffolo
But you're going to nail this and I'm going to nail it to because I'm not fully prepared for this either. The game is let's for the endless customers community. And we're talking about experience. This whole report is about bringing experience to your content. So we're going to name ten things. We're going to go back and forth. We're going to name ten things that generally anyone or audience can bring to their content.

00;14;12;14 - 00;14;39;29
Bob Ruffolo
That is experience based. I'll go first to make this easy for you if you're ready for this. Okay. Okay. So number one, we've seen members of our community do this at trail Stone bad reviews. They had bad reviews, and they created content about the experience behind receiving those bad reviews, how they handle them internally, the changes that they made, apologize and make sure it never happens again.

00;14;40;00 - 00;14;52;07
Bob Ruffolo
But if you've been running a business for years, you've probably had a bad review somewhere. So how do you address that in your content? That is the experience behind having a bad review. So there's number one.

00;14;52;10 - 00;15;08;17
Stephanie Baiocchi
Number one. Number two I feel bad I can't remember the client name. So you might have to help me out. But number two I immediately think of we had a client who made mobility ramps. And so they had ramp that you would wheel like a wheelchair up. And instead of just saying we have the strongest ramp, we have the best ramp.

00;15;08;18 - 00;15;15;02
Stephanie Baiocchi
They actually made their own proof. They took ramps from competitors, other options, and they drove like a big truck or something.

00;15;15;04 - 00;15;16;02
Stephanie Baiocchi
Over these ramps.

00;15;16;05 - 00;15;29;07
Stephanie Baiocchi
Prove that theirs was the strongest and like showing that exact experience that no one else is doing. You're not just putting out a study about the pounds of pressure you've tested, you're straight up doing it. You're driving a truck up.

00;15;29;07 - 00;15;30;03
Stephanie Baiocchi
The ramp. Yeah.

00;15;30;04 - 00;15;51;19
Bob Ruffolo
Oh that's awesome. All right. Three this one is one of the big fives is the problem. One if you could take a common problem that most people are fearful of in your industry or your buyers are fearful of, or a common complaint that you hear, and you can share the behind the scenes of how you avoid that problem.

00;15;51;19 - 00;16;08;09
Bob Ruffolo
And this goes to a little bit more video content, because I think video is always more trustworthy than just written content. But you put the two together, it's beautiful, but tell the story of how you make sure that that problem never happens and show real photos or real videos and really walk through to the point where someone's like, oh, there's not.

00;16;08;12 - 00;16;17;16
Bob Ruffolo
I'm never gonna have this problem before experience because you've seen the problem happen and you've structured your business to avoid that. Your audience would love to hear that. That's number three.

00;16;17;18 - 00;16;50;15
Stephanie Baiocchi
Yeah, I love that. Okay. Number four, I'm going to say, is digging into the details of something that's typically brushed over. And the one that comes to mind is warranties. We have a number of examples of this. Clients who've done this I think energy did one about like the fine print and window warranties that most companies avoid. And they're saying, we've been on calls from people who have had this bad experience with another competitor or, you know, too many people get sucked into this tiny fine print on the warranty.

00;16;50;15 - 00;17;09;02
Stephanie Baiocchi
And so not only helping break that apart for people and have the experience of, we've done this, we understand what these mean for you, but then giving it to them in plain language they can actually understand. And then taking on this is why we structured our warranty differently because of what we've learned in the industry.

00;17;09;02 - 00;17;09;28
Stephanie Baiocchi
That's great.

00;17;09;28 - 00;17;13;05
Bob Ruffolo
That's great. All right. Five.

00;17;13;08 - 00;17;13;23
Stephanie Baiocchi
Halfway.

00;17;13;25 - 00;17;35;29
Bob Ruffolo
Halfway. This one, you show your culture and talk about your culture and the experiences that your people have working together at the company. There's a lot of benefits to this, because that will also help you get a best Place to Work award. The more you get best Place to work awards, that's a trust signal, credibility signal for the brand that this is a legit company that people want to work for.

00;17;36;01 - 00;17;54;16
Bob Ruffolo
So it'll put you higher on AI, give you more weight and your AI visibility. But people eat that stuff up, especially if you're a cool company that's got a reputation in the tree that people like, look at you and put you on a pedestal. They want to know what's going on behind the scenes. How do you treat your employees?

00;17;54;16 - 00;18;15;08
Bob Ruffolo
What parties do you have? What fun things do you do? What outings do you have? How do you hire people? How do you all that stuff? That's that's just real experience that you could bring to your content and just mix that in lightly once in a while. It can't be the the primary focus of your blog, but people will respect your company more when they know what goes on behind the scenes.

00;18;15;11 - 00;18;16;09
Bob Ruffolo
So that's number five.

00;18;16;09 - 00;18;17;16
Stephanie Baiocchi
Yeah, absolutely.

00;18;17;22 - 00;18;43;19
Stephanie Baiocchi
Okay. Number six I'm going to say problems or mistakes, but something that you can address you've experienced. So the one that comes to mind for me is a company called Holy Clothing that I've bought clothing from. And they messed up somebody's order in like the dying process of the fabric. And instead of just waiting for them to leave a bad review because their order was delayed, they actually posted a picture of the messed up garment and said, hey person who made this order?

00;18;43;20 - 00;18;53;09
Stephanie Baiocchi
We're sorry we messed up your order. You know credit is coming to your account, but we just want to show everyone. Sometimes this is what happens in our process. Here's what we're going to do to avoid this in the future. They literally showed the messed up garment.

00;18;53;10 - 00;18;55;02
Stephanie Baiocchi
Oh wow. Wow.

00;18;55;04 - 00;19;12;13
Stephanie Baiocchi
So I love that. But then there's also times where that can translate into how it can benefit your buyer. So that's trust building. But then bringing your experience of hey, you know, we tell people it takes 20 minutes to do this. Most people say it actually takes 35 minutes. So we went and did it ourselves. Turns out it is closer to 35 minutes.

00;19;12;13 - 00;19;22;06
Stephanie Baiocchi
So we're going to up the time it takes. Like any sort of experience you can bring is is gold. But like, hey, this is a problem we encountered and how you fix it is.

00;19;22;07 - 00;19;24;02
Stephanie Baiocchi
Is gold. I love that.

00;19;24;07 - 00;19;29;26
Bob Ruffolo
All right. Number seven, the story behind your proven process.

00;19;29;28 - 00;19;30;16
Stephanie Baiocchi
Oh, yes.

00;19;30;17 - 00;19;51;18
Bob Ruffolo
Like how not only talking about what your processes which people need that before they buy from you. They want to know where am I, what comes next? What's the end state. What can I expect? And then just gives them clarity. But they start moving through your your new client or new customer onboarding journey. But the experience comes from the stories behind that.

00;19;51;19 - 00;20;12;05
Bob Ruffolo
First we did this, but we realized that wasn't working. So we changed and did this. And then from there we realized that this technology came as we implemented it, and it helped us be more efficient, but also create a better outcome for it. So we added that to our process, and that's how we got to our proven process, and that's how we are so repeatable and creating great results every single time.

00;20;12;08 - 00;20;20;18
Bob Ruffolo
So again, you're getting more of that trust. But because a reason for people to read it because they're like so into what happened behind the scenes. So that's.

00;20;20;18 - 00;20;21;25
Stephanie Baiocchi
Number seven I love that one.

00;20;22;00 - 00;20;24;01
Stephanie Baiocchi
All right. Number eight almost feels too easy. But I got to.

00;20;24;01 - 00;20;24;17
Stephanie Baiocchi
Address it.

00;20;24;22 - 00;20;49;16
Stephanie Baiocchi
Is bio videos and email signatures. I think like TMA accounting did bio videos for every person on their team. And you get to know the accountants and you get to know their experience. And so anytime you can put your people out there, that's part of it. But actually taking the time to have a video of them get to know their life experience, what they bring to the table overall is going to be a good one.

00;20;49;17 - 00;20;50;12
Stephanie Baiocchi
All right.

00;20;50;15 - 00;20;52;21
Bob Ruffolo
This is my last one. You're on your last one.

00;20;52;23 - 00;20;53;00
Stephanie Baiocchi
Okay.

00;20;53;02 - 00;20;53;23
Bob Ruffolo
Ready for this? I have.

00;20;53;23 - 00;20;55;29
Stephanie Baiocchi
A really good one. Yeah. All right. Oh.

00;20;56;01 - 00;21;02;18
Bob Ruffolo
Number nine, your experience when you go to conferences or social events.

00;21;02;20 - 00;21;03;03
Stephanie Baiocchi
Yeah.

00;21;03;04 - 00;21;21;29
Bob Ruffolo
Because that's again, was it like from your perspective going to the event, who did you meet with their show that you hang out with the leaders of the industry, talk about what you guys talked about in those conversations. Make the person feel like they were right there alongside you as you're walking through this conference. If you were speaking.

00;21;22;00 - 00;21;42;27
Bob Ruffolo
How did you prepare for your speaking gig? How did you deliver it? What did you learn from that? What are the audience do? Again, this is all great stuff because it's putting it's showing off all your expertise and connect back to your profile of who you are online, your whole graph of who you are. But again, this is stuff that you can't get anywhere else and people would want to follow.

00;21;42;28 - 00;22;15;29
Bob Ruffolo
Hey, for us, that could be like I just went to inbound 2020 or unbound now 2026 and this is what it was like now. I wrote a post again, what's old is new again, right? And I wrote a post when Tom and I went to Tony Robbins and talked about our entire experience, who we met, everything. That was one of our most popular posts for many years, as people were considering going to unleash the Power Within Tony Robbins event, and they want to know what to expect.

00;22;15;29 - 00;22;28;27
Bob Ruffolo
But also my audience want to know, what did Bob do there? Where did he learn? What does he bring it back to impact? How did they change the business from that? Again, stuff that you're not going to get from AI. All right, Stephanie, you got to top my last one here. You got to go one.

00;22;28;29 - 00;22;30;06
Stephanie Baiocchi
Oh, man.

00;22;30;09 - 00;22;59;25
Stephanie Baiocchi
Okay I'm going to say number ten going against the experts or going against the grain. Great. Anything that's like experts say. But we tried all three versions or we attended these six events and potentially going against what the generic public says really is going to showcase your unique experience and obviously beat out a neutral summary any day.

00;22;59;26 - 00;23;00;15
Stephanie Baiocchi
Wow. Seth.

00;23;00;16 - 00;23;13;13
Bob Ruffolo
That's a great point. We just had an episode with. With Jess talking about HubSpot, and you can go to AI and say, how do I do this? And HubSpot, you're gonna get some generic answers. I was going to tell you how to do on their site, but so many people be like, that's not the right way to do it.

00;23;13;14 - 00;23;26;11
Bob Ruffolo
Like, haven't done this. Many portals, we know to do it this way. That's that's experience. That's a great thing. So listen, that's only ten stuff you want to go for 100. Not kidding. No, we could go for 100.

00;23;26;13 - 00;23;27;29
Stephanie Baiocchi
Follow our new series. I'm just kidding.

00;23;28;01 - 00;23;48;01
Bob Ruffolo
But, you know, I would love for the audience. Now, Stephanie, I just went through this a little brainstorm. How can we bring more experience to our content? I think that's the lesson from this study that we just reviewed is how do we bring more experience into our content? And I challenge you to get with your team to go and say, how can we do it?

00;23;48;01 - 00;24;09;12
Bob Ruffolo
Just do what Stephanie just did. Let's come up with 25 ways we bring more experience to our content and make your list and then share that list with us. Share it with the community. Go to the Endless Customers Academy. Put it in there. Go on LinkedIn and comments on the post. Share this. Because I think we could all learn from this is how do we actually get more people to care about what we have to say and want to follow us?

00;24;09;19 - 00;24;31;14
Stephanie Baiocchi
Yeah, and you know, shameless plug. We have awards open right now that you can apply for. We know awards are an important trust signal to have awards on your site and say what they mean for your audience and your buyers, but you can apply for an endless customers award at endless customers. Com click on awards and if you have a really good example of this, something you've done in your content with experience, apply for an award.

00;24;31;14 - 00;24;33;28
Stephanie Baiocchi
I want to hear what you've done and I want to share that with our community.

00;24;33;29 - 00;24;53;12
Bob Ruffolo
Oh please, please apply for the awards. And Daniel Danica, thank you so much for this research study. This is so I opening. It was great. You add some to the conversation. It was very valuable. So we appreciate that. And that will do it for today. That's another episode of the Endless Customers podcast. Stephanie, thank you for joining me today.

00;24;53;14 - 00;24;54;20
Stephanie Baiocchi
My pleasure. Thanks for having me.

00;24;54;22 - 00;24;58;08
Bob Ruffolo
Until our next episode, we will see you there.

00;24;58;11 - 00;25;04;22
Stephanie Baiocchi
If you liked this episode, please take a minute to leave us a review. Thanks for checking out the Endless Customers podcast.