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The Visual Sale

How to use video to explode sales, drive marketing, and grow your business in a virtual world.

The-Visual-Sale-Mockup-v2-Cover-min
The-Visual-Sale-Mockup-v2-Cover-min

The Secret Weapon for Sales and Marketing

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Today’s buyer demands more from businesses. They don’t just want to read about your products or services, they want to see it. What they want, is video.

Video is the most effective way for businesses to explain complex ideas and build trust with audiences.

Business who use video across their sales and marketing are generating more leads, shortening the sales cycle and generating more demand by building trust with buyers.

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Praise for The Visual Sale

"The Visual Sale has had a big impact on both our direct-to-consumer and retail business. Organic traffic to our website has increased and our retail sales team has loved having this type of content to help them increase sales through our retail channels."

Misty Mott, Creative Marketing Manager, Liberty Safe

"YTD we are 100% up in revenue and the momentum seems to be largely attributed to the exposure we have generated, the excitement of the sales team and the positive impression that producing honest video content has given our customers."

Sean Horsfall, Owner & GM, Len's Cove Marina

As a producer of maketing and sales videos for almosts twenty years, I've learned a lot the hard way. But the lessons I've learned from Marcus and Tyler have had a bigger impact on my career and our business than anything else. You'll find this book an invaluable resource."

Video Producer, Gordian

"By following the principles of The Visual Sale we have successfully learned how video can shorten the sales cycle, inform the decision-makers with content, and open doors for our sales team surpassing today's barriers of email and voicemail."

Keven Ellison, Vice President of Marketing, AIS

About the Authors

Marcus Sheridan
Marcus Sheridan

Marcus Sheridan
Author, Keynote Speaker and Partner at IMPACT

Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Tyler Lessard

Tyler Lessard
VP Marketing, Vidyard

As VP Marketing at Vidyard, Tyler immerses himself in understanding the latest trends, hacks and best practices for putting video to work in any sized business. He's a frequent author and speaker on the art of creating remarkable experiences, how to use video for lead generation and deal acceleration, and how to "find your wow" through the power of visual storytelling.

Tyler Lessard

Resources

Video Selling
Video Marketing
Video Production

Video Resources

Looking for Video Examples from the Book?

Discover the real-world examples of educational, engaging, and highly human videos discussed in The Visual Sale in Vidyard's Example Hub.

View Video Examples

Achieve Your Goals with The Visual Sale

The Visual Sale Cover
The Visual Sale Cover

Marcus Sheridan and Tyler Lessard have seen thousands of businesses surpass their most aggressive goals when they embrace video.

Think about it. With video, your customers get to see and experience your business before they’ve even met you. They get to have all their most burning questions answered and they get to know you.

Video allows you to build a level of trust with your customers that no other medium can. When your business embraces video, the results are simply remarkable.

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