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The Visual Sale

How to use video to explode sales, drive marketing, and grow your business in a virtual world.

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The-Visual-Sale-Mockup-v2-Cover-min
The-Visual-Sale-Mockup-v2-Cover-min

The Secret Weapon for Sales and Marketing

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Today’s buyer demands more from businesses. They don’t just want to read about your products or services, they want to see it. What they want, is video.

Video is the most effective way for businesses to explain complex ideas and build trust with audiences.

Business who use video across their sales and marketing are generating more leads, shortening the sales cycle and generating more demand by building trust with buyers.

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Praise for The Visual Sale

"The Visual Sale has had a big impact on both our direct-to-consumer and retail business. Organic traffic to our website has increased and our retail sales team has loved having this type of content to help them increase sales through our retail channels."

Misty Mott, Creative Marketing Manager, Liberty Safe

"YTD we are 100% up in revenue and the momentum seems to be largely attributed to the exposure we have generated, the excitement of the sales team and the positive impression that producing honest video content has given our customers."

Sean Horsfall, Owner & GM, Len's Cove Marina

As a producer of maketing and sales videos for almosts twenty years, I've learned a lot the hard way. But the lessons I've learned from Marcus and Tyler have had a bigger impact on my career and our business than anything else. You'll find this book an invaluable resource."

Video Producer, Gordian

"By following the principles of The Visual Sale we have successfully learned how video can shorten the sales cycle, inform the decision-makers with content, and open doors for our sales team surpassing today's barriers of email and voicemail."

Keven Ellison, Vice President of Marketing, AIS

About the Authors

Marcus Sheridan
Marcus Sheridan

Marcus Sheridan
Author, Keynote Speaker and Partner at IMPACT

Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Tyler Lessard

Tyler Lessard
VP Marketing, Vidyard

As VP Marketing at Vidyard, Tyler immerses himself in understanding the latest trends, hacks and best practices for putting video to work in any sized business. He's a frequent author and speaker on the art of creating remarkable experiences, how to use video for lead generation and deal acceleration, and how to "find your wow" through the power of visual storytelling.

Tyler Lessard

Resources

Video Selling
Video Marketing
Video Production
IMPACTs Ultimate Guide to Video for Sales  by Myriah Anderson
Vidyard's Definitive Guide to Video for Sales  by Kendall Walters
8 Things You Should Never, Ever Do in a Sales Video  by Myriah Anderson
6 Tried-and-True Tactics for Effectively Using Video In Your Sales Connect Calls  by Myriah Anderson
7 Ways Using Video Has Made Our Sales Process Better  by Myriah Anderson
Virtual selling: 8 video sales call best practices you need to know  by Liz Moorehead
12 Examples of Sales Videos (& Start-Ups) We're Obsessed With  by Melanie Collins
Vidyard’s Best Practices for Prospecting with Video  by Kendall Walters
How to Close More Deals Using Assignment Selling Videos  by Myriah Anderson
The Video 6: The Formula for Great Marketing & Sales Videos [+VIDEO]  by Zach Basner
The Selling 7: 7 world-class product and service page video examples  by Megan Lang
The Selling 7: sales and marketing videos guaranteed to get results [+VIDEO]  by Marc Amigone
Vidyard's Ultimate Guide to Video Marketing  by Kendall Walters
8 top video marketing examples from companies doing it right  by Justine Timoteo Thomas
The Selling 7: 5 best landing page video examples  by Zach Basner
13 video marketing tips for creating more professional video content  by Marcus Sheridan
4 Clever Ways to Use Video In Your Email Marketing  by Alex Winter
Video Marketing Through the Buyer’s Journey  by Carina Duffy
Vidyard’s Beginner's Guide to Video Production  by Kendall Walters
5 Ways to Be Comfortable & Likable on Video (from Someone Who Used to Hate Video)  by Liz Moorehead
15 best video editing software and apps for any budget  by Megan Lang
Set up a Killer Office Video Studio on a Beginner Budget. Here's What I Would Buy  by Zach Basner
7 video production equipment essentials your business needs in 2021  by Kyle Bento
How to hire an in-house videographer: Selecting and interviewing the best candidate  by Zach Basner
Using stock video footage in marketing videos in 2020: Top 3 pros and cons  by Patrick Johnson
Videographer Tips: How to Make People Comfortable In Front of the Camera  by Will Schultz
Why video production takes so long (and how to make it more efficient  by Megan Lang

Video Resources

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The Video 6: A Formula to Great Marketing & Sales Videos
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The Selling Seven: 7 Types of Sales/Marketing Videos to Create Right Now
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How Does Video Shorten the Sales Cycle?
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8 Things You Should Never Do In A Sales Video
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Video in Focus: How to Provide Massive Clarity to Buyers with Video
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What Is The First Video I Should Make For My Business?
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How To: Vidyard's Video Marketing and Video Selling Chalk Talks
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Getting Started with Vidyard if You Have NO Content
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Video in Focus: The Art of Full Funnel Video
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3 Reasons Your Sales Team Still Won't Get On Camera (and how to fix it)
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Video marketing: Is hiring a videographer worth the cost?
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How Long Should My Marketing and Sales Videos Be?
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How To Get Your Sales Team to Embrace Video Marketing
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How To Write Perfect Titles for YouTube Videos
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How Much Does it Cost to Insource Video Production? (+Prices)

Looking for Video Examples from the Book?

Discover the real-world examples of educational, engaging, and highly human videos discussed in The Visual Sale in Vidyard's Example Hub.

View Video Examples

Achieve Your Goals with The Visual Sale

The Visual Sale Cover
The Visual Sale Cover

Marcus Sheridan and Tyler Lessard have seen thousands of businesses surpass their most aggressive goals when they embrace video.

Think about it. With video, your customers get to see and experience your business before they’ve even met you. They get to have all their most burning questions answered and they get to know you.

Video allows you to build a level of trust with your customers that no other medium can. When your business embraces video, the results are simply remarkable.

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