They Ask, You Answer Certified Coaching Program

Growing your agency or consultancy shouldn’t feel impossible

If this sounds like your business, you've come to the right place.

You frequently over-deliver for clients, cutting into your margins.
You have trouble getting through to your clients' leadership teams.
Your clients' sales teams question the value your marketing adds.

You (or your team) struggle to communicate clearly in tough conversations with clients.
Regular client churn means financial instability and uncertainty.
Turnover at your agency interrupts client services and hurts relationships.

When you guide your clients to success with They Ask, You Answer, they will achieve remarkable results — and you'll do it at incredible margins.

Meet with a coordinator

Break away from the typical agency model and achieve real growth

(and better results for clients)

Dramatically improve the results your clients see and completely transform your business. When you guide your clients to success with They Ask, You Answer, they will achieve incredible results — and you'll do it at amazing margins.

Meet with a coordinator

Hear from current partners

"It's given me the framework to help my clients build their own internal marketing team for the long haul…"

- Erin Fults

“I started in January, I had my first client in February. I had my investment [back] within the first month.”

- Danielle Navas-Brandt

For marketing agencies, coaches & consultants

No matter your model, there’s a program that not teaches you how to better educate your clients, communicate at the highest level, and guide them to life-changing results.

Coach Program
Agency Program
Trainer Program

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Certified Coach Program

Who is it for?

Solopreneurs, free-lance coaches or consultants looking to create a better-sustained business model. You'll learn how to leverage coaching services based on They Ask, You Answer to not only drive better results for your clients but higher margins for yourself.

Cost: $21,399 paid over 12 months ($1,750/mo). An IMPACT+ Pro account is required for this program and is a separate $399 annual fee.

There is a $5,000 annual renewal fee to maintain your certification, which provides you with ongoing bi-weekly coaching and access to all of the private community forums and resources included in the program.

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Certified Agency Program

Who is it for?
Agencies tired of doing everything for their clients only to produce lackluster results. If you're ready to shift your business model away from implementation and start guiding clients on doing it themselves. This is for you.

This program will allow your organization to quickly build a team equipped with all the tools to coach and train clients. You'll learn everything from expert communication techniques to running an efficient sales process and how to guide clients to owning their sales and marketing in-house with They Ask, You Answer.

Cost: Agency pricing ranges from $150,000 to $250,000 (paid over 12 months) depending on the size of your agency, among other factors. An IMPACT+ Teams account is required for this program and is a separate $5,000 fee.

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Certified Trainer Program

Who is it for?
The trainer program is team members that support certified coaches and agencies, and can only be attended by those already enrolled in a cohort.

It's perfect for junior to mid-level employees that are passionate about They Ask, You Answer and supporting coaches in delivering services. You'll learn everything from content, HubSpot, video and sales training.

Cost: $10,500. An IMPACT+ Pro account is required for this program and is a separate $399 annual fee.

3-steps to transform your agency or consultancy

Meet with a coordinator

Discuss how your business can achieve incredible results for your clients and generate better margins.

Learn the framework

Master the tools needed to guide your client’s organization to self-sufficiency and long-term growth.

Achieve incredible results

Create a stable business with higher margins and a client base that has unheard-of marketing and sales results.

Meet with a coordinator

12 years of business coaching distilled into a weekly newsletter

Whether you're an agency owner, a coach, or a marketer, this weekly newsletter will be your secret to becoming the best you can be — and achieving greater results for your clients.

Meet your instructors

Marcus Sheridan

Keynote Speaker, Author & Partner

Watch Bio

Chris Marr

Global Coaching Performance Director

Watch Bio

Frequently Asked Questions

Coaches, Consultants & Strategists

They Ask, You Answer Certified Coaching Program: What Are the Schedule Details?

November 17, 2021 • 5 min read

Coaches, Consultants & Strategists

How Do I Make Money as a Certified They Ask, You Answer Coach?

November 10, 2021 • 5 min read

Coaches, Consultants & Strategists

How Can IMPACT Help Me Sell Coaching Services?

December 15, 2021 • 4 min read

Coaches, Consultants & Strategists

How Do I Know I’m Ready to Become a Certified They Ask, You Answer Coach?

December 1, 2021 • 4 min read

Coaches, Consultants & Strategists

Why Can’t I Just Read 'They Ask, You Answer' and Become a Coach on My Own?

November 24, 2021 • 5 min read

They Ask, You Answer Certified Coach

Learn how to guide your clients to incredible results, with less effort, by becoming a They Ask, You Answer certified partner.

Growing your agency or consultancy shouldn’t feel impossible

If this sounds like your business, you've come to the right place.

Break away from the typical agency model and achieve real growth

(and better results for clients)

Hear from current partners

"It's given me the framework to help my clients build their own internal marketing team for the long haul…"

- Erin Fults

“I started in January, I had my first client in February. I had my investment [back] within the first month.”

- Danielle Navas-Brandt