They Ask, You Answer Certified Coach

Deliver More Effective Sales & Marketing Services at Higher Margins

When you become a certified They Ask, You Answer coach, you'll learn to guide your clients to case study worthy success with a proven inbound sales and content marketing framework.

Meet with a coordinator

Guide your clients to achieve case study quality results.

Follow a scalable and repeatable inbound marketing framework.

Stand out from other inbound agencies and consultants.

Agencies and consultants are not living up to their potential

If this sounds like your business, you've come to the right place.

You frequently over-deliver for clients, cutting into your margins.
You have trouble getting through to your clients' leadership teams.
Your clients' sales teams question the value your marketing adds.

Your clients' sales, marketing, and leadership teams don't see eye to eye.
Regular client churn means financial instability and uncertainty.
Turnover at your agency interrupts client services and hurts relationships.

When you guide your clients to success with They Ask, You Answer, they will achieve remarkable results — and you'll do it at incredible margins.

Meet with a coordinator

What is the certified coaching program?

As a coach, you will guide your clients to They Ask, You Answer mastery, focusing on the tools and training they need to see success.

How to become a certified coach

Meet with a coordinator

Your coordinator will learn about your business, assess your current challenges, and show you the path to more successful clients and higher margins.

Complete the training

Over the course of 12 months, you'll learn how to align each client's organization around a shared vision as you set them up for independence and long-term success.

Achieve remarkable results

As you help your clients to becoming sales and marketing experts, you'll share in their journey as they become industry leaders and achieve case-study-quality results.

Meet with a coordinator

Dramatically improve the results your clients see

They Ask, You Answer will revolutionize what you can do for your clients.

Train your clients to build a content strategy that generates revenue.
Unite client sales and marketing teams around common revenue objectives.
Coach sales teams to utilize content in the sales process to close deals faster.

Teach business leaders the principles of effective communication.
Build the skills and behaviors your clients need for long-term success.
Guide your clients to take control of their marketing destiny.

Upcoming certification kick-off dates

October 18, 2022

VIRTUAL TRAINING

Applications due October 10, 2022

January 17, 2023

VIRTUAL TRAINING

Applications due January 6, 2023

April 18, 2023

VIRTUAL TRAINING

Applications due April 7, 2023

August 29, 2023

VIRTUAL TRAINING

Applications due August 18, 2023

October 18, 2023

VIRTUAL TRAINING

Applications due October 6, 2023

How much does it cost to become a They Ask, You Answer certified coach?

$1,750 per month for 12 months*

*IMPACT+ Pro membership required.

Meet with a coordinator

"Improved profitability and less wasted time"

"I have done a lot of training of various types but nothing even comes close to the power and effectiveness of the They Ask, You Answer certified coach training."

Nicholas Burrage, Managing Director, The Ambitions Agency

Who should become a certified coach?

Agency marketers

Work for an agency that's stuck doing marketing for its clients? Expand your services so you can guide your clients to success. You provide the strategy, they do the execution.

Marketing consultants

Stand out from the rest of the run-of-the-mill consultants. Learn the communication techniques you need to get through to C-level executives and guide them to lasting organizational change.

Sales trainers

Teach your clients a sales playbook that is built for modern buyers: How to add video to their sales process, engage with decision-makers, and confidently negotiate over video calls.

Meet your instructors

Marcus Sheridan

Keynote Speaker, Author & Partner

Watch Bio

Chris Duprey

Chief Strategy Officer, They Ask, You Answer Coach

Watch Bio

Chris Marr

They Ask, You Answer Coach

Watch Bio