Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

12 Tips For Building A Quality Email List

By Brett Casella

Brett Casella also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

12 Tips For Building A Quality Email List Blog Feature

 

12 Tips For Building A Quality Email ListIf communication is the quickest way to a customer’s heart, their email address is the quickest way to keep contacts educated and informed.


A quality email list is something like a marketer’s holy grail, the life savings of their efforts.A quality email list is a rarity, and building one certainly doesn’t

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

happen overnight.


Taking the easy way out and purchasing an email list is like having donuts for dinner; it seems like a good idea at the time, but boy will you regret it.The results aren’t there, and it boils down to the fact that the people on these lists simply don’t care what you have to say.


So instead of taking the “easy” way out, build your list yourself. Not only will you get higher open and click-through rates, but it will prove to be less stressful and more profitable for your business as a whole.


Here are some tips to help you build your own:


12 Tips For Building A Quality Email List


1. Provide an Incentive


This should go without saying. Nobody is going to want to give you their email address if they don’t perceive some kind of value in doing so. This could be an exclusive download such as an eBook or whitepaper, a discount off of their next purchase, or even an online sweepstakes.


2. Have Good Email Content


Once a lead has opted-in to receive your emails, you want to retain them. This can be done by keeping content fresh, interesting, and relevant. (Tip: Place a link for your email signup page in your emails. Therefore, when people forward your messages to their contacts, new subscriptions are just one click away.)


3. Host a Contest


If you are a local business, host a contest that ties in with what you sell. For example, if you sell sports equipment, host a three-point contest or field goal kicking competition. Give away a gift card to the winner and require all participants to provide you with an email address.


4. Constantly Blog to Attract Website Visitors


One of the keys to inbound marketing is the need to blog. This draws users to your website through search engines and social media. More traffic means more potential for new subscribers. Increase the effectiveness of this by placing an email subscribe box on your blog sidebar, allowing readers to receive your emails.


5. Make Your Email Signup Form Visible On Every Page


Every single page of your website should include an email signup form somewhere visible. The best spots are the top right and left of your page, and remember to keep it above the fold!


[display_fullsize]email sign up[/display_fullsize]

[display_mobile]


email sign up

[/display_mobile]


6. Make the Signup Process as Easy as Possible


The golden rule of forms: more fields = less submits. Don't ask your leads 20 questions. Make your forms short and sweet, consider using progressive profiling. You don't want to ask the same 5 questions every time. Change the questions your contacts see to gain more information about them.


7. Provide a Link to Your Privacy Policy


Many visitors are reluctant to disclose their email address for privacy reasons. Linking your privacy policy page will assure them that they will not be committing themselves to a lifetime of spam.


8. Have an Email Signup Tab on Your Facebook Page


Most businesses, regardless of size are already utilizing Facebook as an additional platform to reach their customers. With over 1 BILLION registered users, you can further capitalize on Facebook’s free benefits by adding a separate tab on your page dedicated to email signups.


9. Take Advantage of the Mobile Market


According to a report recently released by Mary Meeker, 15% of all internet traffic comes from mobile devices, up from less than 1% in 2009. Capitalize on this market by including easy-to-scan QR codes on your newspaper ads, fliers, and business cards.


10. Promote Your Email Signup Page Via Social Media


Try to convince your social media followers to subscribe to your email by linking your signup page in your posts.


11. Archive Newsletters on Your Signup Page


If customers are on the fence about subscribing to your emails, this may give them the final push they need to submit their information. By placing old newsletters on the signup page, customers will be able to get a feel for the content that you will be providing them in the future.


12. Place Customer Testimonials on Your Email Signup Page


If a customer isn’t sure whether or not they want to subscribe, this extra bit of motivation could be all that they need. Pick one or two satisfied recipients of your email feed and put their testimonials on your sign-up page. This assures visitors that it will be worth their while to subscribe. (Tip: Video testimonials work best because visitors get a sense of authenticity.)


 


Photo Credit

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Published on June 13, 2013