Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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25 Tweetable Tips That Will Make You a Better Salesperson

25 Tweetable Tips That Will Make You a Better Salesperson Blog Feature

June 24th, 2014 min read

25_tweetable_tips_that_will_make_you_a_better_salesperson_Customers who don't buy from you, buy from your competitors. 

It's a simple rationale, but it's rather scary when you think about it, right?

While lost opportunities can easily be pinned on things like price, poor timing, or unmatched expectations, it's critical that sales people dig deeper in order to identify their weaknesses as well.

If not, how else will they grow?

In an attempt to help your team advance their sales expertise, I've gathered up the best sales advice from everyone from Eleanor Roosevelt to Steve Jobs.

Thought that was awesome? I've also made the advice tweetable so while you educate yourself, you can quickly and easily inspire your followers too. 

1. "Understand their needs better than any other company." - Steve Jobs (Tweet this)

2. "If you build a great experience, customers tell each other." - Jeff Bezos (Tweet this)

3. "Timid salesmen have skinny kids." - Zig Ziglar (Tweet this)

4. "Value the relationship more than your quota." - Jeff Gitomer (Tweet this)

5. "Don't sell life insurance, sell what life insurance can do." - Ben Feldman (Tweet this)

6."Selling to people who actually want to hear from you is more effective than interrupting strangers who don't." - Seth Godin (Tweet this)

7. "It takes as much energy to wish as it does to plan." - Eleanor Roosevelt (Tweet this)

8. "Questioning with curiosity allows you to challenge a prospect's assumptions without offending them." - Brian Bresee (Tweet this)

9. "If you are not taking care of your customer, your competitor will." - Bob Hooey (Tweet this)

10. "Make a customer, not a sale." - Katherine Barchetti (Tweet this)

11. "If you help someone, you make a customer for life." - Jay Baer (Tweet this)

12. "When customers can’t differentiate, they default to price as a key factor." - Jill Konrath (Tweet this)

13. "A goal properly set is halfway reached." - Zig Ziglar (Tweet this)

14. "The worst fault a salesman can commit is to be a bore." - David Ogilvy (Tweet this)

15. "Use storytelling and positioning statements to help prospects realize that you can help them." - Jeetu Mahtani (Tweet this)

16. "Talking about your company is boring and does not make you more credible." - Geoffery James (Tweet this)

17. "Don’t wait around for your prospect to get in touch with you." - Jill Konrath (Tweet this)

18. "The first part of any value-based sales conversation is to focus on the buyer’s needs." - Rachel Clapp Miller (Tweet this)

19. "Lack of direction, not lack of time, is the problem. We all have twenty-four hour days." - Zig Zaglar (Tweet this)

20. "Focus on what went well and try to replicate specific successes, rather than to dwell on mistakes." - Jeff Hoffman (Tweet this)

21. "Be genuinely curious about your prospect's professional and personal life so you can form real relationships." - Arjun Moorthy (Tweet this)

22. "Treat a prospect as if he or she will be your best customer." - Melanie Collins (Tweet this)

23. "If you aren’t excited and passionate, how can you expect your prospects to be?" - John Dukes (Tweet this)

24. "It’s easier to explain price once than to apologize for quality forever." - Zig Ziglar (Tweet this)

25. "Ask questions on the call without making the conversation feel like an interrogation." - Danielle Herzberg (Tweet this)

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