Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Back to Learning Center
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

HubSpot How-To: Creating a Call-to-Action

HubSpot How-To: Creating a Call-to-Action Blog Feature

January 4th, 2014 min read

how-to-create-a-cta-in-hubspotNo matter what business or industry you're in, data always seems to have a way of dictating a strategy.

Tendencies of your audience and customers will shape your entire campaign. 

Now even though that usually takes years of experience of being in business, we can still get some of that information in a small way, yet still have a huge impact.

Specifically, creating and measuring a call-to-action in HubSpot is both easy and effective at improving your overall lead generation. 

We've even conducted research and have data on creating calls-to-action that convert and the reasons behind why. 

First, open up the Call-to-Action tool and then click on "Create a CTA" (it's a blue button on the upper right hand side.)

Now, you could just use the default styling, but we like to make custom CTA images for visitors to click on. For us, these have significantly higher clicks and submissions.

hubspot-cta-creation

Now you can upload your custom image to the tool...

hubspot-cta-creation-image

After you've named your CTA and assigned it to one of your campaigns that you've setup, make sure you add the Alt Text AND the most important part – where the CTA will go.

hubspot-cta-creation-setup

Now for the final stretch. If you aren't placing your CTA on a HubSpot blog post or site page, you'll need the embed code which you'll be able to locate when you save your new CTA.

hubspot-cta-embed

Now the information you'll gather will help you make better decisions down the road. The more traffic your site gets, the easier it will be to get results. If it takes weeks... it takes weeks.

The invaluable information you will gather from visitors will ensure improved results for months – or even years – to come.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out