Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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HubSpot How-To: Creating a Call-to-Action

HubSpot How-To: Creating a Call-to-Action Blog Feature

January 4th, 2014 min read

how-to-create-a-cta-in-hubspotNo matter what business or industry you're in, data always seems to have a way of dictating a strategy.

Tendencies of your audience and customers will shape your entire campaign. 

Now even though that usually takes years of experience of being in business, we can still get some of that information in a small way, yet still have a huge impact.

Specifically, creating and measuring a call-to-action in HubSpot is both easy and effective at improving your overall lead generation. 

We've even conducted research and have data on creating calls-to-action that convert and the reasons behind why. 

First, open up the Call-to-Action tool and then click on "Create a CTA" (it's a blue button on the upper right hand side.)

Now, you could just use the default styling, but we like to make custom CTA images for visitors to click on. For us, these have significantly higher clicks and submissions.

hubspot-cta-creation

Now you can upload your custom image to the tool...

hubspot-cta-creation-image

After you've named your CTA and assigned it to one of your campaigns that you've setup, make sure you add the Alt Text AND the most important part – where the CTA will go.

hubspot-cta-creation-setup

Now for the final stretch. If you aren't placing your CTA on a HubSpot blog post or site page, you'll need the embed code which you'll be able to locate when you save your new CTA.

hubspot-cta-embed

Now the information you'll gather will help you make better decisions down the road. The more traffic your site gets, the easier it will be to get results. If it takes weeks... it takes weeks.

The invaluable information you will gather from visitors will ensure improved results for months – or even years – to come.

Dissecting CTAs that Convert

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Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE