Understanding that success requires you to leave your comfort zone, marketers and CEOs must shift their focus to build out a relationship that aims to serve both themselves, and the business well.
A progressive relationship where CEOs can learn to embrace and empower their marketer's fresh perspective, and where marketers can work to understand what real value means to their boss.
If any of this is striking a chord with you, you should know that you're not alone. In fact, for us, this plot line has become all too familiar, which quite frankly, is how this SlideShare came about.
While we chose to stick to fictional names, the above account combines elements from real stories we've heard from real prospects who are struggling with this type of discrepancy on a daily basis.
With the intention of helping marketers and CEOs alike transcend the generational gap, we've set out to bring to light both sides of this "internal rivalry" and encourage some much needed two-way communication.