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The Digital Marketer vs. The Traditional CEO [SlideShare]

By Carly Stec

The Digital Marketer vs. The Traditional CEO [SlideShare]

The_digital_marketer_vs_the_traditional_CEO_SlideShareIf I told you there was something living in your office that was stunting your ability to be truly successful, where would you look? Who would you point the finger at?

Before you make any accusations, I'll have it be known that often times the biggest challenge businesses face can't be attributed to one person alone. 

What I'm referring to here is the generational gap. The difficulty that digital marketers and traditional CEOs encounter when trying to define a profitable space to coexist. A space that promotes communication, collaboration, and an acceptance of one another. 

If you're letting your differences hinder the business' ability to scale and profit, it's time to recognize that in order to get ahead, you must first learn to get along.

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Understanding that success requires you to leave your comfort zone, marketers and CEOs must shift their focus to build out a relationship that aims to serve both themselves, and the business well.

A progressive relationship where CEOs can learn to embrace and empower their marketer's fresh perspective, and where marketers can work to understand what real value means to their boss. 

If any of this is striking a chord with you, you should know that you're not alone. In fact, for us, this plot line has become all too familiar, which quite frankly, is how this SlideShare came about.

 

While we chose to stick to fictional names, the above account combines elements from real stories we've heard from real prospects who are struggling with this type of discrepancy on a daily basis.

With the intention of helping marketers and CEOs alike transcend the generational gap, we've set out to bring to light both sides of this "internal rivalry" and encourage some much needed two-way communication. 

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Published on April 30, 2014