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Videographer training: How to conduct an off-camera style interview (+video)

By Liz Murphy

Videographer training: How to conduct an off-camera style interview (+video)

What is the off-camera style interview?

Off-camera interviewing is a technique used in all types of digital sales and marketing videos, wherein a videographer or video producer sitting off-camera prompts on-camera talent with questions.

The answers to those questions are then cut together — with the prompting, off-camera questions cut out — for a final, clean video that looks friendly, conversational, and natural. 

Off-camera style video example

For example, this approach works really well for employee bio videos (which are one of The Selling 7):

Employee bio video for Stephanie Baiocchi of IMPACT

🎥 WATCH: So, how do you conduct an off-camera style interview video?

In this interview, IMPACT Creative Director Alex Winter (who oversees our award-winning video production team), gives the inside scoop for videographers on how to conduct off-camera style interviews:

Watch time: 10:57

In this video, you'll learn:

  • What an off-camera interview video style looks like
  • What the different styles of off-camera interviews are
  • Why these types of videos increase sales and build trust
  • How you prepare (as a videographer) for an off-camera shoot
  • What the scripting and outlining process looks like
  • What to look for in a location for shooting an off-camera interview
  • What can go wrong with an off-camera style interview
  • How to manage on-camera talent when they get nervous
  • Why Alex prefers to have folks talk off-camera to him in these videos
  • Why he always carries a "nip" (or two) of Jameson in his camera bag
  • And much, much more!

Related video marketing resources

Want to learn more about how to create revenue-generating digital sales and marketing videos? Here are a few of our favorite resources to help you get started:

Learn more about our video sales and marketing services.

Wondering where to begin?

Why Trust Is the True Currency for All Business Marketing Is Not as Complicated as You Think It Is You’re Overspending on Marketing — Here’s How I Know The Epidemic of Half-hearted Content Marketing Your Sales Presentations Suck — Here’s Why Leading From Within: 7 Traits of Successful Change Agents Your Employees Are (Likely) Quitting Because of Poor Communication

Latest content

20 Best Video Editing Software and Apps for Any Budget in 2023 The Best Way for Marketers to Learn AI? Get Into the Sandbox and Start Playing 5 AI Marketing Tools That Stand Above the Rest I Just Hired a Content Manager: How Can I Tell They're Doing The Right Things? Staffing Up After a Recession: Who to Hire When

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Topics:

Interviews
Video Marketing
Published on January 3, 2020

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