By Liz Murphy
Jan 3, 2020
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Videographer training: How to conduct an off-camera style interview (+video)
By Liz Murphy
Jan 3, 2020
What is the off-camera style interview?
Off-camera interviewing is a technique used in all types of digital sales and marketing videos, wherein a videographer or video producer sitting off-camera prompts on-camera talent with questions.
The answers to those questions are then cut together — with the prompting, off-camera questions cut out — for a final, clean video that looks friendly, conversational, and natural.
Off-camera style video example
For example, this approach works really well for employee bio videos (which are one of The Selling 7):
Employee bio video for Stephanie Baiocchi of IMPACT
🎥 WATCH: So, how do you conduct an off-camera style interview video?
In this interview, IMPACT Creative Director Alex Winter (who oversees our award-winning video production team), gives the inside scoop for videographers on how to conduct off-camera style interviews:
Watch time: 10:57
In this video, you'll learn:
- What an off-camera interview video style looks like
- What the different styles of off-camera interviews are
- Why these types of videos increase sales and build trust
- How you prepare (as a videographer) for an off-camera shoot
- What the scripting and outlining process looks like
- What to look for in a location for shooting an off-camera interview
- What can go wrong with an off-camera style interview
- How to manage on-camera talent when they get nervous
- Why Alex prefers to have folks talk off-camera to him in these videos
- Why he always carries a "nip" (or two) of Jameson in his camera bag
- And much, much more!
Related video marketing resources
Want to learn more about how to create revenue-generating digital sales and marketing videos? Here are a few of our favorite resources to help you get started:
- The ultimate guide to video for sales
- The Selling 7 sales and marketing videos guaranteed to get results
- The Video 6 formula for creating great marketing and sales videos every time
- How to be more likable and comfortable on camera (when you hate being on camera)
- 8 things you should never, ever do in a sales video
Learn more about our video sales and marketing services.
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