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Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy
Start the Course
Video Sales & Marketing Strategy
Free Video Course
View Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Videographer training: How to conduct an off-camera style interview (+video)

By Liz Moorehead

Liz Moorehead also recommends this free course, Video Sales & Marketing Strategy.

Videographer training: How to conduct an off-camera style interview (+video) Blog Feature

What is the off-camera style interview?

Off-camera interviewing is a technique used in all types of digital sales and marketing videos, wherein a videographer or video producer sitting off-camera prompts on-camera talent with questions.

Free Course: Video Sales & Marketing Strategy

The answers to those questions are then cut together — with the prompting, off-camera questions cut out — for a final, clean video that looks friendly, conversational, and natural. 

Off-camera style video example

For example, this approach works really well for employee bio videos (which are one of The Selling 7):

Employee bio video for Stephanie Baiocchi of IMPACT

🎥 WATCH: So, how do you conduct an off-camera style interview video?

In this interview, IMPACT Creative Director Alex Winter (who oversees our award-winning video production team), gives the inside scoop for videographers on how to conduct off-camera style interviews:

Watch time: 10:57

In this video, you'll learn:

  • What an off-camera interview video style looks like
  • What the different styles of off-camera interviews are
  • Why these types of videos increase sales and build trust
  • How you prepare (as a videographer) for an off-camera shoot
  • What the scripting and outlining process looks like
  • What to look for in a location for shooting an off-camera interview
  • What can go wrong with an off-camera style interview
  • How to manage on-camera talent when they get nervous
  • Why Alex prefers to have folks talk off-camera to him in these videos
  • Why he always carries a "nip" (or two) of Jameson in his camera bag
  • And much, much more!

Related video marketing resources

Want to learn more about how to create revenue-generating digital sales and marketing videos? Here are a few of our favorite resources to help you get started:

Learn more about our video sales and marketing services.

Video Sales & Marketing Strategy
Video Sales & Marketing Strategy

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Interviews
Video Marketing
Published on January 3, 2020

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