Yes, clients hire us to do this for them. But the purpose of this guide is to teach you how to create your content style guide 100% on your own, without having to hire an agency.
What You'll Learn:
What a content style guide is and why your brand needs one.
How to run a content style guide workshop with your team.
How to write an effective content style guide for your brand.
Dos, don'ts, and critical best practices for rolling it out to your team.
And whole lot more!
Who This Guide Is for:
You’re the business owner, founder, or CEO of a new brand -- or a brand making a pivot -- and you need your team on the same page about how your brand should be perceived.
You’re a marketing leader overseeing a website redesign project that will include rewriting most -- if not all -- of your website’s woefully out-of-date copy.
You’re a marketer who is always on the hook for content mistakes made by freelancers or other members of your team. (And they’re often the same mistakes, over and over.)
You’re a content manager who wants to get better work out of your writers and internal contributors in a way that makes creating content easier and more enjoyable for them.
Ready? Scroll Down to Start Reading!
About the Author
Liz Moorehead, Editorial Director
As IMPACT’s Editorial Director, Liz is obsessed with helping businesses and industry leaders create addictive online content experiences, while also innovating new ways to "unsuck" the content creation process for subject matter experts and sales pros. She also works closely with in-house contributors and IMPACT partners as an editor, content strategist, and sounding board, to help them bring their own stories to life. Outside of work, Liz is a freelance beer writer living in Connecticut.
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Table of Contents
Click on any chapter to scroll directly to it.
Chapter 1What Is a Content Style Guide?
Chapter 2What's Included in a Content Style Guide?
Chapter 3How to Run a Content Style Guide Workshop