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What is Growth Driven Design

Advanced Content Marketing Tutorial

How to Create a Content Style Guide

For Businesses, Nonprofits, & Other Organizations

Yes, clients hire us to do this for them. But the purpose of this guide is to teach you how to create your content style guide 100% on your own, without having to hire an agency.

 

What You'll Learn:

  • What a content style guide is and why your brand needs one.

  • How to run a content style guide workshop with your team.

  • How to write an effective content style guide for your brand.

  • Dos, don'ts, and critical best practices for rolling it out to your team.

  • And whole lot more! 

Who This Guide Is for:

  • You’re the business owner, founder, or CEO of a new brand -- or a brand making a pivot -- and you need your team on the same page about how your brand should be perceived.

  • You’re a marketing leader overseeing a website redesign project that will include rewriting most -- if not all -- of your website’s woefully out-of-date copy.

  • You’re a marketer who is always on the hook for content mistakes made by freelancers or other members of your team. (And they’re often the same mistakes, over and over.)

  • You’re a content manager who wants to get better work out of your writers and internal contributors in a way that makes creating content easier and more enjoyable for them.

Ready? Scroll Down to Start Reading!

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How to Create a Content Style Guide

Table of Contents

Click on any chapter to scroll directly to it.
Chapter 1 What Is a Content Style Guide?
Chapter 2 What's Included in a Content Style Guide?
Chapter 3 How to Run a Content Style Guide Workshop
Chapter 4 How to Create Your Content Style Guide
Chapter 5 Content Style Guide Adoption & Governance

Ready to Get Serious About Your Brand Style?

Learn how we can help you reach your goals -- and to see if we're the right fit for you.

Table of Contents
Chapter 1 What Is a Content Style Guide?
Chapter 2 What's Included in a Content Style Guide?
Chapter 3 How to Run a Content Style Guide Workshop
Chapter 4 How to Create Your Content Style Guide
Chapter 5 Content Style Guide Adoption & Governance