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IMPACT Recommended Reading List

Marketing & Business Book Summaries

Complete book synopsis and insights to help you improve your marketing and grow your business.

All Marketers are Liars

By: Seth Godin

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Reviewed By: Ramona Sukhraj

Purple Cow

By: Seth Godin

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Reviewed By: Bob Ruffolo

The Lean Startup

By: Eric Ries

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Reviewed By: Bob Ruffolo

Start With Why

By: Simon Sinek

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Reviewed By: Bob Ruffolo

Blue Ocean Strategy

By: Renée Mauborgne and W. Chan Kim

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Reviewed By: Bob Ruffolo

Sales Acceleration Formula

By: Mark Roberge

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Reviewed By: Brie Rangel

The Tipping Point

By: Malcolm Gladwell

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Reviewed By: Bob Ruffolo

Good to Great

By: Jim Collins

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Reviewed By: Bob Ruffolo

Traction

By: Gino Wickman

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Reviewed By: Bob Ruffolo

Outliers

By: Malcolm Gladwell

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Reviewed By: Bob Ruffolo

Permission Marketing

By: Seth Godin

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Reviewed By: Bob Ruffolo

The Challenger Sale

By: Matthew Dixon and Brent Adamson

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Reviewed By: Bob Ruffolo

Hooked

By: Nir Eyal

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Reviewed By: Ramona Sukhraj

The Five Dysfunctions of a Team

By: Patrick Lencioni

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Reviewed By: Bob Ruffolo

The New Rules of Marketing & PR

By: David Meerman Scott

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Reviewed By: Bob Ruffolo

Youtility

By: Jay Baer

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Reviewed By: Bob Ruffolo

The Thank You Economy

By: Gary Vaynerchuk

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Reviewed By: Ramona Sukhraj

Leaders Eat Last

By: Simon Sinek

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Reviewed By: Bob Ruffolo

How to Win Friends and Influence People

By: Dale Carnegie

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Reviewed By: Ramona Sukhraj

Made to Stick

By: Chip Health & Dan Health

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Reviewed By: Ramona Sukhraj

Inbound Marketing

By: Brian Halligan & Dharmesh Shah

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Reviewed By: Bob Ruffolo

Ogilvy On Advertising

By: David Ogilvy

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Reviewed By: Bob Ruffolo

Drive

By: Daniel Pink

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Reviewed By: Ramona Sukhraj

Crush it

By: Gary Vaynerchuk

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Reviewed By: Ramona Sukhraj

Snap Selling

By: Jill Konrath

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Reviewed By: Bob Ruffolo

The Advantage

By: Patrick Lencioni

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Reviewed By: Bob Ruffolo

Epic Content Marketing

By: Joe Pulizzi

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Reviewed By: Bob Ruffolo

Everybody Writes

By: Ann Handley

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Reviewed By: Ramona Sukhraj

Marketing Lessons from the Grateful Dead

By: Brian Halligan & David Meerman Scott

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Reviewed By: Bob Ruffolo

Linchpin

By: Seth Godin

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Newsjacking

By: David Meerman Scott

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Smartcuts

By: Shane Snow

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Reviewed By: Bob Ruffolo

Steal Like an Artist

By: Austin Kleon

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Positioning

By: Al Ries & Jack Trout

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Reviewed By: Bob Ruffolo

Marketing Performance Blueprint

By: Paul Roetzer

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To Sell is Human

By: Daniel Pink

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The 22 Immutable Laws of Marketing

By: Al Ries & Jack Trout

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Reviewed By: Bob Ruffolo

The Innovators Dilemma

By: Clayton M. Christensen

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New Sales. Simplified

By: Mike Weinberg

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Reviewed By: Bob Ruffolo

The In-Demand Marketing Agency

By: Karl Sakas

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Reviewed By: Bob Ruffolo

#askgaryvee

By: Gary Vaynerchuk

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Reviewed By: Ramona Sukhraj

Show Your Work

By: Austin Kleon

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Reviewed By: Ramona Sukhraj

Unleashing the Ideavirus

By: Seth Godin

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Unmarketing

By: Scott Stratten

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Reviewed By: Bob Ruffolo

Tribes

By: Seth Godin

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Reviewed By: Ramona Sukhraj

Contagious

By: Jonah Berger

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Reviewed By: Ramona Sukhraj

Hug Your Haters

By: Jay Baer

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Reviewed By: Ramona Sukhraj

Thinking With Type

By: Ellen Lupton

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Reviewed By: Ramona Sukhraj

Content Rules

By: Ann Handley & C.C. Chapman

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Reviewed By: Ramona Sukhraj

The Persuasion Slide

By: Roger Dooley

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Reviewed By: Ramona Sukhraj

You are a Badass

By: Jen Sincero

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Reviewed By: Bob Ruffolo

The Culting of Brands

By: Douglas Atkin

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Reviewed By: Ramona Sukhraj

Shareology

By: Bryan Kramer

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Reviewed By: Bob Ruffolo

Brainfluence

By: Roger Dooley

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Reviewed By: Ramona Sukhraj

Before Happiness

By: Shawn Achor

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Reviewed By: Ramona Sukhraj

Creative Confidence

By: David and Tom Kelley

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Reviewed By: Ramona Sukhraj

Guerrilla Marketing

By: Jay Conrad Levinson

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Reviewed By: Ramona Sukhraj

Content Warfare

By: Ryan Hanley

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Reviewed By: Ramona Sukhraj