IMPACT Recommended Reading List

Marketing & Business Book Summaries

Complete book synopsis and insights to help you improve your marketing and grow your business.
All Marketers are Liars
By: Seth Godin
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Reviewed By: Ramona Sukhraj
Purple Cow
By: Seth Godin
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Reviewed By: Bob Ruffolo
The Lean Startup
By: Eric Ries
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Reviewed By: Bob Ruffolo
Start With Why
By: Simon Sinek
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Reviewed By: Bob Ruffolo
Blue Ocean Strategy
By: Renée Mauborgne and W. Chan Kim
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Reviewed By: Bob Ruffolo
Sales Acceleration Formula
By: Mark Roberge
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Reviewed By: Brie Rangel
The Tipping Point
By: Malcolm Gladwell
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Reviewed By: Bob Ruffolo
Good to Great
By: Jim Collins
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Reviewed By: Bob Ruffolo
Traction
By: Gino Wickman
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Reviewed By: Bob Ruffolo
Outliers
By: Malcolm Gladwell
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Reviewed By: Bob Ruffolo
Permission Marketing
By: Seth Godin
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Reviewed By: Bob Ruffolo
The Challenger Sale
By: Matthew Dixon and Brent Adamson
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Reviewed By: Bob Ruffolo
Hooked
By: Nir Eyal
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Reviewed By: Ramona Sukhraj
The Five Dysfunctions of a Team
By: Patrick Lencioni
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Reviewed By: Bob Ruffolo
The New Rules of Marketing & PR
By: David Meerman Scott
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Reviewed By: Bob Ruffolo
Youtility
By: Jay Baer
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Reviewed By: Bob Ruffolo
The Thank You Economy
By: Gary Vaynerchuk
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Reviewed By: Ramona Sukhraj
Leaders Eat Last
By: Simon Sinek
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Reviewed By: Bob Ruffolo
How to Win Friends and Influence People
By: Dale Carnegie
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Reviewed By: Ramona Sukhraj
Made to Stick
By: Chip Health & Dan Health
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Reviewed By: Ramona Sukhraj
Inbound Marketing
By: Brian Halligan & Dharmesh Shah
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Reviewed By: Bob Ruffolo
Ogilvy On Advertising
By: David Ogilvy
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Reviewed By: Bob Ruffolo
Drive
By: Daniel Pink
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Reviewed By: Ramona Sukhraj
Crush it
By: Gary Vaynerchuk
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Reviewed By: Ramona Sukhraj
Snap Selling
By: Jill Konrath
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Reviewed By: Bob Ruffolo
The Advantage
By: Patrick Lencioni
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Reviewed By: Bob Ruffolo
Epic Content Marketing
By: Joe Pulizzi
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Reviewed By: Bob Ruffolo
Everybody Writes
By: Ann Handley
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Reviewed By: Ramona Sukhraj
Marketing Lessons from the Grateful Dead
By: Brian Halligan & David Meerman Scott
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Reviewed By: Bob Ruffolo
Linchpin
By: Seth Godin
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Reviewed By: Ramona Sukhraj
Newsjacking
By: David Meerman Scott
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Reviewed By: Ramona Sukhraj
Smartcuts
By: Shane Snow
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Reviewed By: Bob Ruffolo
Steal Like an Artist
By: Austin Kleon
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Reviewed By: Ramona Sukhraj
Positioning
By: Al Ries & Jack Trout
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Reviewed By: Bob Ruffolo
Marketing Performance Blueprint
By: Paul Roetzer
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Reviewed By: Bob Ruffolo
To Sell is Human
By: Daniel Pink
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Reviewed By: Bob Ruffolo
The 22 Immutable Laws of Marketing
By: Al Ries & Jack Trout
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Reviewed By: Bob Ruffolo
The Innovators Dilemma
By: Clayton M. Christensen
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Reviewed By: Bob Ruffolo
New Sales. Simplified
By: Mike Weinberg
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Reviewed By: Bob Ruffolo
The In-Demand Marketing Agency
By: Karl Sakas
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Reviewed By: Bob Ruffolo
#askgaryvee
By: Gary Vaynerchuk
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Reviewed By: Ramona Sukhraj
Show Your Work
By: Austin Kleon
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Reviewed By: Ramona Sukhraj
Unleashing the Ideavirus
By: Seth Godin
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Reviewed By: Ramona Sukhraj
Unmarketing
By: Scott Stratten
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Reviewed By: Bob Ruffolo
Tribes
By: Seth Godin
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Reviewed By: Ramona Sukhraj
Contagious
By: Jonah Berger
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Reviewed By: Ramona Sukhraj
Hug Your Haters
By: Jay Baer
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Reviewed By: Ramona Sukhraj
Thinking With Type
By: Ellen Lupton
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Reviewed By: Ramona Sukhraj
Content Rules
By: Ann Handley & C.C. Chapman
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Reviewed By: Ramona Sukhraj
The Persuasion Slide
By: Roger Dooley
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Reviewed By: Ramona Sukhraj
You are a Badass
By: Jen Sincero
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Reviewed By: Bob Ruffolo
The Culting of Brands
By: Douglas Atkin
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Reviewed By: Ramona Sukhraj
Shareology
By: Bryan Kramer
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Reviewed By: Bob Ruffolo
Brainfluence
By: Roger Dooley
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Reviewed By: Ramona Sukhraj
Before Happiness
By: Shawn Achor
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Reviewed By: Ramona Sukhraj
Creative Confidence
By: David and Tom Kelley
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Reviewed By: Ramona Sukhraj
Guerrilla Marketing
By: Jay Conrad Levinson
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Reviewed By: Ramona Sukhraj
Content Warfare
By: Ryan Hanley
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Reviewed By: Ramona Sukhraj