Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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ON-DEMAND WEBINAR

So You've Got a Video. Now What?: How to Create a Complete Video Marketing Strategy

So You Blog Feature

We all know how powerful video is as a communication channel, but as marketers, it can be challenging for us to decide what platforms to use to host and promote our content.

YouTube is a great start, but how can marketers control the buyer’s journey on a third-party platform designed to keep viewers from leaving? (Up next: the latest music video.)

We’re here to help explain why you actually need third-party video platforms to create a complete video strategy that can help you drive revenue.

You’ll learn how to:

  • Use each platform to its highest potential
  • Maximize your brand’s audience with video
  • Convert engaged viewers into paying customers
  • Go beyond YouTube views to see actual ROI on your videos

Hosts:

Jesse Ariss

Senior Product Marketing Manager, Vidyard

Jesse Ariss lives in the world between product and marketing, helping guide Vidyard’s strategy and direction. Jesse has been passionate about video ever since he got his hands on his dad’s 8mm video camera 30 years ago and started making short films. When he’s not creating videos, Jesse loves spending time with customers, making sure that he’s closely aligned with their needs and requirements.

Zachary Basner

Director of Video Training & Strategy, IMPACT

As Director of Video Training and Strategy at IMPACT, Zach helps teams improve their sales and marketing efforts by creating influential and effective video strategies. He teaches them how to create high-quality video content in-house and empowers them by developing professional production and on-screen techniques. Zach has hired and trained more than 40 videographers, reviewed and edited hundreds of videos from across the globe, and shot and directed hundreds of his own.

Download The Recording Now!

Fill out the form below to watch the webinar recording and download the slidedeck