So You've Got a Video. Now What?: How to Create a Complete Video Marketing Strategy

So You Blog Feature

We all know how powerful video is as a communication channel, but as marketers, it can be challenging for us to decide what platforms to use to host and promote our content.

YouTube is a great start, but how can marketers control the buyer’s journey on a third-party platform designed to keep viewers from leaving? (Up next: the latest music video.)

We’re here to help explain why you actually need third-party video platforms to create a complete video strategy that can help you drive revenue.

You’ll learn how to:

  • Use each platform to its highest potential
  • Maximize your brand’s audience with video
  • Convert engaged viewers into paying customers
  • Go beyond YouTube views to see actual ROI on your videos


Jesse Ariss

Senior Product Marketing Manager, Vidyard

Jesse Ariss lives in the world between product and marketing, helping guide Vidyard’s strategy and direction. Jesse has been passionate about video ever since he got his hands on his dad’s 8mm video camera 30 years ago and started making short films. When he’s not creating videos, Jesse loves spending time with customers, making sure that he’s closely aligned with their needs and requirements.

Zachary Basner

Director of Video Training & Strategy, IMPACT

As Director of Video Training and Strategy at IMPACT, Zach helps teams improve their sales and marketing efforts by creating influential and effective video strategies. He teaches them how to create high-quality video content in-house and empowers them by developing professional production and on-screen techniques. Zach has hired and trained more than 40 videographers, reviewed and edited hundreds of videos from across the globe, and shot and directed hundreds of his own.

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