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From Prospect to Purchase: The four buying guides your leads won’t be able to resist

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From Prospect to Purchase: The four buying guides your leads won’t be able to resist Blog Feature

Each time your buyer decides to make a purchase they’re likely going down this rabbit hole of questions: 

  • What are the solutions to my problem?
  • What solutions are available to me?
  • How do I determine which solution is right for me?
  • How much is the solution going to be?
  • How much money should I be spending for what I find important in the solution?

The way to pull them out of the rabbit hole is to produce content that answers each of those questions thoroughly. We call this type of content buyer and seller guides.

Join IMPACT Senior Content Trainer and Principal Professor Kevin Phillips for a 45-minute lunch and learn session where you'll learn how to create 4 types of content that solve every problem your buyers encounter on their journey to become a customer.

Hear more from Kevin about what he's got planned:

In this 45-minute webinar Kevin Phillips will teach you how to create content that:

  • Increases traffic to your site
  • Converts prospects into leads
  • Helps close deals
  • Keeps customers satisfied

Watch any time on-demand in IMPACT+

To attend this webinar you'll need to log into IMPACT+ (or create a free account).


Kevin Phillips

Content Trainer, 10+ Years of Content Marketing Expertise, Content Marketing Trainer

Kevin spends his days teaching businesses how to develop digital marketing strategies to reach more customers.

After growing a small sleep medicine website from 2,500 visitors per month to over 400,000 (and growing), Kevin was recruited by The Sales Lion to teach others how to achieve similar success. Once TSL merged with IMPACT, Kevin now shares his expertise, insights, and dorkiness with IMPACT’s audience and clients.