Each time your buyer decides to make a purchase they’re likely going down this rabbit hole of questions:
The way to pull them out of the rabbit hole is to produce content that answers each of those questions thoroughly. We call this type of content buyer and seller guides.
Join IMPACT Senior Content Trainer and Principal Professor Kevin Phillips for a 45-minute lunch and learn session where you'll learn how to create 4 types of content that solve every problem your buyers encounter on their journey to become a customer.
Hear more from Kevin about what he's got planned:
In this 45-minute webinar Kevin Phillips will teach you how to create content that:
To attend this webinar you'll need to log into IMPACT+ (or create a free account).
Kevin spends his days teaching businesses how to develop digital marketing strategies to reach more customers.
After growing a small sleep medicine website from 2,500 visitors per month to over 400,000 (and growing), Kevin was recruited by The Sales Lion to teach others how to achieve similar success. Once TSL merged with IMPACT, Kevin now shares his expertise, insights, and dorkiness with IMPACT’s audience and clients.