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"Sometimes inbound feels like a big waste of our resources."

Sound familiar?

Whether you're just getting started with inbound marketing or you're smashing the inbound reset button for a much needed fresh start with your strategy, this webinar is for you. Now is the time to learn how to do inbound the right way, so you can start hitting your most aggressive digital sales and marketing goals.

What you'll learn in this webinar

In this webinar, IMPACT Director of Inbound Training Zach Basner and IMPACT Lead They Ask, You Answer Consultant Chris Marr will teach you the core foundational elements of inbound marketing success.

You'll also discover the most common mistakes that organizations make (so you don’t make them), including:

  • Not understanding what inbound actually is. (Don't assume you know.)
  • Agreeing to a large retainer with an agency before determining if they're a good fit.
  • Trying to do it all in-house without expert assistance and guidance.
  • Buying software at the wrong time without knowing how to use it properly.
  • Not having a strategy that addresses where to start, who should be doing what, when, how, and how to measure success over time - and what time frame, etc.

We know you want to get inbound marketing working for your company right now. This 45-minute webinar on January 27, 2020 at 2 p.m. Eastern will help you do just that.


Zach Basner

Director of Inbound Training and Video Strategy, IMPACT

Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

Chris Marr

Lead Strategic Consultant, IMPACT

Chris Marr is a teacher and student of content marketing. He's the founder and driving force behind the Content Marketing Academy, the UK's largest membership organization of its type.

Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organizations grow through content marketing. His drive comes from a desire to help people break free from the world of interruption marketing

Watch the recording!

Submit the form to watch the on-demand version of this webinar.