In 2022, online sales accounted for two-thirds of furniture sales, without any interaction with the company.

Have you ever wondered how close customers are to making a purchase when they visit your store or reach out online?

The answer? Customers are already 80% through their furniture buying process, knowing exactly what they need, where to find it, and how much they should spend.

This means that the majority of the buying research is handled by "marketing" rather than "sales."

To meet customer needs, a furniture company's marketing department must provide all of the information the buyer needs to make a purchasing decision.

In fact, the marketing department should behave like a media company, making written and video content that teaches people how to buy the right furniture for them.

Are you ready to learn how other mid-sized furniture companies are both capturing more sales through content creation and also making their marketing departments as valuable as possible?

Join our workshop to learn about what the best furniture companies are working on with their combined sales and marketing teams to grow revenue.

The workshop will cover the following topics:

Part One: We'll learn about what other furniture companies are working on that's making an impact on sales (9am - 10am)

• We'll show how companies are investing and structuring their sales and marketing teams and discuss the work they're collaborating on that's growing revenue.
• We'll show examples of strong marketing content and weak marketing content and we'll contrast the differences.
• We'll learn how your company can track data, prove ROI, and view marketing departments as profit centers

Part Two: We'll identify what categories of content that your furniture company should begin with first (10am - 11:15am)

• Examine the 4 stages of content that exist in a strong marketing funnel, from awareness to conversion
• Identify the best practices for content promotion & distribution to build a presence online
• Explore how to optimize content for SEO that leads to higher traffic and quality leads

20-minute lunch break from 11:20am - 11:40am

Part Three: We’ll make a marketing game plan for the rest of the year tailored for each business (11:45am - 1pm)

• Assess your current marketing department dynamics
• Determine if there are other more pressing issues to tackle first before beginning more content creation
• Learn the winning tips and tricks from other companies behind successful content creation and how your company could start creating content with the existing team
• Work from templates of tools that IMPACT uses with our clients to set their content creation and management up for success
• Learn how both video and AI tools are utilized with inbound marketing — and why they become key for your content creation

Each company that attends the event will also have a 60-minute 1-1 coaching call after the workshop to finalize individual content creation plans together.

Come and learn about inbound marketing and content creation so you can make a thoughtful decision about what your marketing department should be prioritizing this year.