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Virtual workshop

Implementing an Effective Long-Term Video Strategy for Sales and Marketing

Take a dive deep into what we call The Selling 7: seven easy-to-make videos that will start improving your sales process tomorrow.

Implementing an Effective Long-Term Video Strategy for Sales and Marketing

What you will learn:

If you were to guess, what percentage of your video content today makes your sales team say, “Wow, I can’t wait to send this to prospects!”?

If your sales team isn’t fired up about the videos you produce, it’s time to change course.

In this workshop, we’re diving deeper than ever before into The Selling 7 — seven videos that make the most meaningful difference in your sales process. You’ll see all new examples and get a fresh take on these video strategies so you can get your sales team excited about using video.

 

Part One: Selling the Way Your Modern Customer Wants To Buy

  • The “What, How, and Why” of becoming the best teacher in your space and the impact this will have on every stakeholder
  • How video and visual content can dramatically impact the sales process today and in the future
  • An in-depth discussion on the types of content that generate trust, resonate with buyers, and have the greatest effect on your sales process

Part Two: Assignment Selling: How to Use Video Content in the Sales Process

  • A look into the future of 1:1 video, how it helps sales pros connect with more buyers, and how to begin using it today
  • Data, trends, and examples to help you make videos that educate prospects and build trust
  • How to integrate video content into your own unique sales process

Part Three: The Formula For Better Videos Every Time (From Short-form to Long-form)

  • A universal structure that creates highly effective sales, social media, and website videos so you’re not starting from scratch with every new video
  • How to repurpose video content for any platform so you can scale your video program without sacrificing quality
  • On-camera performance techniques (including demonstrations) that will help not only those who are on camera, but also those who coach, interview, or film on-camera experts

Upcoming Dates

Dates to be scheduled soon

About Your Instructors
Zach Basner
Zach Basner, Digital Sales & Marketing Coach at IMPACT

They Ask, You Answer Coach, Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

They Ask, You Answer Coach, Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

Cancellation policy

We know things happen, and sometimes at the last minute. If you need to modify or cancel your registration for any of IMPACT's virtual trainings, we ask that you let us know as soon as possible, and we’ll work something out. We’d be happy to talk you through alternate options or offer you a refund. Please email us at jthomas@impactplus.com or give us a call at (203) 265-4377.

$399
Join the waitlist for this Workshop

We don’t have dates for this next workshop yet, but we will soon! Complete the form below and we will notify you as soon as they’re announced!

Group discounts and bundles

If you have a team of 5+ people, feel free to email jthomas@impactplus.com for a discount.

More upcoming workshops for sales and marketing professionals: