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Stephanie Baiocchi
Director of Marketing & EventsProud to be the engineer behind the marketing conference so nice, we do it twice
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About Stephanie
Stephanie Baiocchi is the Director of Marketing & Events at IMPACT, where she leads Endless Customers Live — IMPACT's three-day, in-person conference for business owners, sales teams, and marketing leaders putting the Endless Customers System to work.
She has worked in digital sales and marketing since 2011, spending time on both the client side and the agency side before joining IMPACT. Over the past 15 years, she has produced more than 25 events and programs, from multi-day national conferences to workshops, virtual summits, and recurring community meetups as leader of the Chicago HubSpot User Group.
Stephanie works most closely with B2B marketing and sales leaders and with IMPACT's clients and members. Her focus is the part most event planners skip: making sure attendees leave with a plan they'll actually execute.
She is HubSpot certified in Inbound Marketing, HubSpot Marketing Software, and Email Marketing, and holds a B.A. in Public Relations and German from Carthage College. She lives in Chicago with her dog, Penny.
Location
Chicago, IL
Area of Expertise
HubSpot Certifications
Platform Consulting
AEO Fundamentals
Implementing AEO with HubSpot
HubSpot Implementations for Partners
HubSpot Marketing Software
Featured Insights
Why We Completely Rebuilt Endless Customers Live for 2026
Stephanie Baiocchi joins Bob to unveil the completely rebuilt Endless Customers Live agenda for 2026, built around 10 factors for getting recommended by AI and turning that recommendation into an actual customer. She breaks down what's changed since last year's event in Chicago and what attendees can expect from the biggest overhaul to the event since COVID.
Why Blog Traffic is Collapsing (And 10 Ways to Fix It)
A study tracked 100 top-performing blogs from 2022 to today and found 85 of them lost significant traffic, some by more than 90%. This episode breaks down what the survivors did differently: content built on real, firsthand experience that AI can't replicate, and why that same principle matters for any business publishing content right now.
Live Reaction: What Signals Help AI Trust & Recommend Your Company?
Stephanie Baiocchi reacts live to Marcus Sheridan's Endless Customers Live session on the 13 trust signals shaping how AI recommends companies in 2026. She breaks down why every review, page, and piece of content about your business now doubles as a signal AI weighs when deciding whether to recommend you, and what that shift from SEO to GEO actually requires in practice.
IMPACT & The Endless Customers System™
IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.
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