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Carolyn Edgecomb

By Carolyn Edgecomb

Feb 27, 2013

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35 Companies Rockin' A Strong Visual Presence On Pinterest

Carolyn Edgecomb

By Carolyn Edgecomb

Feb 27, 2013

35 Companies Rockin' A Strong Visual Presence On Pinterest

 

35 magnigicent companies on pinterestLooking for an inspiring way to show users what your company is all about?


With more than 25 million users, Pinterest is a great social bookmarking site, where users can collect and share photos of almost anything. Back in November of 2012, Pinterest announced company pages, allowing companies to engage with users on a different level than on any other social media platform.


Are you trying to create a magnificent company Pinterest board? If you're just starting to use this social media giant, it could be daunting. Here is a guide to help you develop a Pinterest board that users will want to follow and repin.


Tell Your Story


Just like with any of the marketing your companies produces, you want to be able to tell your story. This is a great way for your company to engage with your users. Develop a business profile, using a photo and a strong description that will capture the attention of your users. One way that you can distinguish your company's Pinterest board from affiliates or even those that love your brand is to verify your page. A user can easily distinguish these types of pages due to the red check mark.


Your company can develop an inspiring board by:



    • Adding exciting and stimulating boards

    • Highlighting specials

    • Making it personal

    • Writing thoughtful descriptions


When creating a Pinterest board, it is important to not just self-promote, make it more personal by pinning images that relate to topics important to the company. If you were going to create a profile for a restaurant, you wouldn't just want to pin images of your advertising, food and your restaurant. You might want to post images of things that inspire you, recipes, highlight your specials by creating a board that's all about your up coming specials.


As a restaurant a great way to drive traffic to your page and website would be to post recipes and cookbooks, as well as cool kitchen gadgets you couldn't live without. Create a compelling user experience, make them want to keep coming back to your board.


Build a Community


With millions of users and companies on Pinterest, this makes the social media platform a great space to build a community and interact with other brands and companies on Pinterest.


Some ways that you can build a community is by:



    • Collaborating with other pinners

    • Asking questions

    • Rewarding your biggest followers


A great way that you engage with your users and other companies is to ask questions. Now you might be thinking how can you ask a question on Pinterest. Well, its actually a great way to not only engage with your community on Pinterest but also your fans on Facebook. A company that effectively uses this is Bergdorf Goodman, the company recently asked their fans on Facebook," Sundays are sacred, fleeting. What  do Sundays mean to you?" and then pinned their responses onto their own board. That is such a great way to interact with users on both social media sites.


Pinterest Do's and Don't


When creating your company Pinterest board keep these do's and don't in mind. Who doesn't want to create a great experience for their users? If you're looking for some more inspiration check out the Pinterest boards of 35 well known brands.


Do:



    • Choose great images

    • Pin different types of images (photos, images, text, and also video)

    • Pin infographics

    • Conduct contests on Pinterest

    • Utilize hashtags, urls, keywords, and engaging captions


Don't:



    • Self promote

    • Use Pinterest for direct marketing

    • Pin to just pin

    • Create uncategorized boards


35 Magnificent Company Pinterest Boards


1. Reebok USA


Reebok


 


2. Allrecipes


Allrecipes


 


3. Forever 21


Forever 21


 


4. ELLE Magazine 


ELLE Magazine


 


5. Etsy


Etsy


 


6. Target


Target


 


7. Panera Bread


Panera Bread


 


8. Martha Stewart Living


 Martha Stewart Living


 


9. Anthropologie


Anthropologie


 


10. Men's Health


Men's Health


 


11. Layla Grayce


Layla Grayce


 


12. Major League Baseball


Major League Baseball


 


13. Benjamin Moore


Benjamin Moore


 


14. National Wildlife Federation


National Wildlife Federation


 


15. Whole Foods Market


Whole Foods Market


 


16. Sevenly


Sevenly


 


17. BuzzFeed


BuzzFeed


 


18. Time Magazine


Time Magazine


 


19. Travel Channel


Travel Channel


 


20. Keurig


Keurig


 


21. Home Depot


Home Depot


 


22. L.L. Bean


L.L Bean


 


23. Vera Bradley


Vera Bradley


 


24. Mashable


Mashable


 


25. Billboard


Billboard


 


26. Express


Express


 


27. Cosmopolitan


Cosmopolitan


 


28. Volkeswagen


Volkeswagen


 


29. The North Face


The North Face


 


30. Brooks Brothers


Brooks Brothers


 


31. Breitling


Breitling


 


32. Bentley Motors


Bentley Motors


 


33. SELF Magazine


SELF Magazine


 


34. Gibson Guitar


Gibson Guitar


 


35. HomeAway


HomeAway


 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.