Talent & Office Manager, 7+ Years of Logistics and New Hire Management
February 27th, 2013
Looking for an inspiring way to show users what your company is all about?
With more than 25 million users, Pinterest is a great social bookmarking site, where users can collect and share photos of almost anything. Back in November of 2012, Pinterest announced company pages, allowing companies to engage with users on a different level than on any other social media platform.
Are you trying to create a magnificent company Pinterest board? If you're just starting to use this social media giant, it could be daunting. Here is a guide to help you develop a Pinterest board that users will want to follow and repin.
Tell Your Story
Just like with any of the marketing your companies produces, you want to be able to tell your story. This is a great way for your company to engage with your users. Develop a business profile, using a photo and a strong description that will capture the attention of your users. One way that you can distinguish your company's Pinterest board from affiliates or even those that love your brand is to verify your page. A user can easily distinguish these types of pages due to the red check mark.
Your company can develop an inspiring board by:
Adding exciting and stimulating boards
Making it personal
Writing thoughtful descriptions
When creating a Pinterest board, it is important to not just self-promote, make it more personal by pinning images that relate to topics important to the company. If you were going to create a profile for a restaurant, you wouldn't just want to pin images of your advertising, food and your restaurant. You might want to post images of things that inspire you, recipes, highlight your specials by creating a board that's all about your up coming specials.
As a restaurant a great way to drive traffic to your page and website would be to post recipes and cookbooks, as well as cool kitchen gadgets you couldn't live without. Create a compelling user experience, make them want to keep coming back to your board.
Build a Community
With millions of users and companies on Pinterest, this makes the social media platform a great space to build a community and interact with other brands and companies on Pinterest.
Some ways that you can build a community is by:
Collaborating with other pinners
Rewarding your biggest followers
A great way that you engage with your users and other companies is to ask questions. Now you might be thinking how can you ask a question on Pinterest. Well, its actually a great way to not only engage with your community on Pinterest but also your fans on Facebook. A company that effectively uses this is Bergdorf Goodman, the company recently asked their fans on Facebook," Sundays are sacred, fleeting. What do Sundays mean to you?" and then pinned their responses onto their own board. That is such a great way to interact with users on both social media sites.
Pinterest Do's and Don't
When creating your company Pinterest board keep these do's and don't in mind. Who doesn't want to create a great experience for their users? If you're looking for some more inspiration check out the Pinterest boards of 35 well known brands.
Choose great images
Pin different types of images (photos, images, text, and also video)
Conduct contests on Pinterest
Utilize hashtags, urls, keywords, and engaging captions