Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Content Marketing

8 best business website designs (updated for 2021)

Here are examples of well-designed, effective business websites to give you inspiration for your own.

By Sam Lauron

8 best business website designs (updated for 2021) Blog Feature

For any type of business — small or large, B2B or B2C — your website is your greatest digital marketing tool.

In our online world, people are constantly turning to the web to find answers to their questions, and solutions for their pain points. In fact, 14% of all Google searches are in the form of a question. If you want to position your brand as the answer to their queries — and ultimately increase your website traffic and gain new customers — then it’s important to make sure your business website is well-designed to meet their needs. 

Whether you want to build brand awareness, generate more leads, or increase sales, a well-designed website provides a platform to make those goals easier to achieve. 

🔎 Related: How much does a website cost?

But what are the best business website designs that can actually help you achieve those goals?

There are a few ways to approach website design to attract your ideal customer. But first, it’s important to determine the goal of your business website, and from there you can make improvements to the design

Types of business website designs

The best website designs for business typically fall into these categories: 

  • Lead generation: Lead generation business websites are focused on attracting leads that may eventually convert into customers or clients. These websites rely on strong landing pages and inbound marketing content. 
  • Brand building: A popular type of website design for both B2B and B2C businesses, a brand building website is focused primarily on brand awareness. These websites may use several platforms to get the word out about their business, but the website acts as the main hub. 
  • Sales: A sales-driven website focuses on converting website visitors into paying customers. These types of websites are best for e-commerce businesses. 

Successful website design basics 

The best business website designs follow similar practices even if they have different goals. First and foremost, the best websites are user-focused and intent on making sure the user experience is the priority. From clear calls-to-action (CTAs) to dynamic design elements to easy navigation, business websites designed with the customer in mind are typically the most effective and can even increase conversion rates by up to 400%.

🎓 IMPACT+ course: Investing in your business website's user experience

Another sign of successful website design is that there’s a clear message the moment you visit the site. Website visitors should immediately get a sense for what your company does and who the intended audience is. Without a clear goal, your design risks confusing visitors, who might immediately leave the website. 

Whether you’re starting from scratch or undergoing a website redesign, here are eight examples of some of the best business website designs to inspire your own company website: 

Lead generation website designs 

1. AIS*

*Editor's note: AIS is an IMPACT client

Backed by a strong inbound marketing strategy, B2B office technology provider AIS-NOW uses They Ask, You Answer–focused content to turn its website into a strategic lead-generating tool. Lead generating websites are all about using inbound marketing to gain leads in hopes of eventually converting them to paying customers. 

In the example above, the AIS website calls out a customer pain point and describes a situation their customer may be in: needing to outsource IT management, but not being sure how to begin. The call-to-action button links to a landing page where you can download their free e-book on the topic. This isn’t a direct promotion of their services but rather a way to generate leads and help solidify the company as a trusted resource. 

🎓 IMPACT+ course: Elements of a great They Ask, You Answer website

2. Doist

A newsletter is another fantastic way to generate leads through your website for your business. The Ambition & Balance newsletter, a brand newsletter from the folks at Doist, is a great example of this. What’s interesting about their approach is that Doist is a company that offers productivity apps. 

Their blog, Ambition & Balance, offers tips and articles around productivity, remote work, and teamwork. The newsletter curates articles and resources around these topics, but it is not a direct plug for Doist products. Instead, the brand newsletter acts as a publication of sorts, attracting readers who want to make their lives more productive and efficient, which makes it the perfect lead-generation tool for the Doist website. 

3. Sky Ting Yoga


Though Sky Ting Yoga began as a New York City-based yoga studio, they now reach yoga students from all over the world thanks to their online offerings. Sky Ting is an excellent example of how powerful a small business website can be. 

The studio offers hundreds of yoga instruction videos as well as live classes through their online library, Sky Ting TV. The lead-generating element of their website is the seven-day free trial users can get to stream yoga at home. It’s safe to say that after a full week of free yoga, there will be plenty of users who will convert into paying subscribers. 

🍿 IMPACT+ on-demand: Most costly lies you're telling yourself about your website

Brand-building website designs 

4. Ellevest

Ellevest, a financial company catering to women, is a successful example of a brand-building business website design. From the moment you land on Ellevest’s homepage, it’s clear who their intended audience is through direct call-outs like the headline, “Where women money,” as well as the tagline “built by women, for women.” 

The clean, minimalist design also features a pleasing color palette that relates to the financial industry, further emphasizing what the business does. These are all strategic website design elements that help build awareness around the brand for visitors who may be encountering the company for the first time.

5. Aquila

Austin-based commercial real estate company Aquila worked with IMPACT to use its website to establish the company as a leader in the local market. This specific brand positioning is emphasized by the video background that features different places in Austin, combined with the Austin-centric headline that clearly states their expertise. 

The website also features standout data points that highlight their successes and what makes them different from other real estate companies. All of these elements, used with the They Ask, You Answer framework in mind, appear near the top of the homepage, which immediately gives visitors a sense of the brand. This type of business website design helps solidify the Aquila brand as a go-to resource for the local market, especially when you take into account their educational content that plays a key role in their inbound marketing strategy, and increases the company’s credibility. 

6. Workrise

Workrise, a workforce management solution for the skilled trades, uses a clean design to highlight their main service offerings. The company helps connect businesses and workers in the commercial, industrial, and infrastructure industries, which is clear from the homepage. The main headline is animated and the text changes to different but relevant phrases focusing on the industries they serve. 

It’s also clear who their customers are — businesses and workers — based on the buttons. If you scroll down just below the homepage window border, you’ll see a more detailed explanation of what they offer for both companies and individuals, as well as which industries they serve. The website also features a simple navigation menu with clear CTAs. 

Sales website designs 

7. Our Place

One visit to the Our Place website and it’s immediately clear what they’re selling. The e-commerce cookware brand’s signature product offering is the Always Pan, which is designed to serve as eight cooking pieces in one. 

Our Place’s homepage uses a minimal design that’s centered around the pan so that their signature offering is the star of the show. Plus, the main headline on the homepage features an animated text box that rotates out the different uses for the pan, switching up the phrase to say “fry pan” or “skillet.” This is a clever way to demonstrate the pan’s many uses as well as pique the interest of visitors who may be shopping for one of those products. 

🎓 IMPACT+ course: Investing in incredible digital sales and marketing results

8. HubSpot

*Editor's note: IMPACT is a HubSpot Elite partner agency

It’s no secret that we’re big HubSpot fans over here, but for good reason. HubSpot is a powerful CRM platform, so it only makes sense that they have one of the best business website designs. HubSpot’s homepage is another example of a clean website design that does the job right. 

A straightforward navigation menu and simple headline allow HubSpot to clearly communicate its sales offerings. Plus, the CTA button offers two low-stakes options: start free or get a demo. In either case, they’re securing a customer’s interest and commitment, which could lead to sales. 

Use these examples in your own company’s website design

Your website is the strongest tool you have in our digital world. But to leverage all that your website can do for your business — generate leads, increase brand awareness, make sales, and create trust with customers — it needs to be well-designed.

Hopefully, these examples of some of the best business website designs inspire you to reimagine your website design and use it to strategically reach your business goals. If you’re looking for more insight and guidance into the web design process, check out our Ultimate Guide to Website Redesign for Businesses.

Topics:

Content Marketing
Website Design
Content Strategy
Published on July 15, 2021

Recent Articles

How to Master the Art of Using Content in the Sales Process

By Kimberly Marshall on October 12, 2021
10 min read

How to Write About Your Competitors on Your Business Blog or Website

By Kevin Phillips on September 30, 2021
12 min read

How to write a pillar page (with examples)

By Liz Moorehead on August 30, 2021
13 min read

Content manager job description for marketing teams (all industries)

By Liz Moorehead on August 24, 2021
9 min read

7 content marketing mistakes you’re probably making [+fixes]

By Paul D. Grant on August 20, 2021
9 min read

7 content marketing KPIs you must be tracking in your strategy

By Kimberly Marshall on August 18, 2021
12 min read

What it takes to dominate organic search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)

By Kathleen Booth on July 26, 2021
34 min read

5 HubSpot Sales Hub tips for assignment selling

By Tracey Stepanchuk on July 23, 2021
7 min read

How to add video to the sales process

By McCoy Worthington on July 20, 2021
6 min read

17 best content marketing platforms for 2021

By Kimberly Marshall on July 19, 2021
9 min read

How to create a YouTube channel for business (+ examples)

By McCoy Worthington on July 16, 2021
7 min read

8 best business website designs (updated for 2021)

By Sam Lauron on July 15, 2021
5 min read

HubSpot vs. ActiveCampaign: a head-to-head comparison

By Tracey Stepanchuk on July 13, 2021
5 min read

Types of content marketing explained (+ examples)

By Kimberly Marshall on July 6, 2021
9 min read

58 content marketing statistics to supercharge your strategy for the end of 2021

By Ramona Sukhraj on July 1, 2021
8 min read

Content marketing for startups: How any new business can get started

By Kimberly Marshall on June 21, 2021
15 min read

Content marketing for small businesses

By Kimberly Marshall on June 17, 2021
11 min read

8 frameworks for content creation Ft. Greg Digneo (Inbound Success, Ep. 196)

By Kathleen Booth on May 24, 2021
32 min read

13 great examples of comparison blog articles

By Kimberly Marshall on May 14, 2021
9 min read

6 can't-miss content marketing trends (updated for 2021)

By Ramona Sukhraj on May 13, 2021
6 min read

7 biggest reasons your content marketing is failing (and how to fix them)

By Kimberly Marshall on May 10, 2021
9 min read

9 B2B companies absolutely crushing it with content marketing

By Ramona Sukhraj on May 5, 2021
6 min read

IMPACT+ vs. DigitalMarketer vs. Business Made Simple: Which is right for you?

By Kimberly Marshall on May 4, 2021
13 min read

6 digital marketing examples to learn from in 2021

By Kristen Harold on May 4, 2021
13 min read

Content marketing benefits: What you're missing out on in 2021

By Ramona Sukhraj on April 22, 2021
8 min read