Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

Download the Guide
Fill out the form to get your guide
Thank you! You have been subscribed.
Close
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
Free Search Engine Optimization Guide
View The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Will Google Chrome’s newly minted ‘fast pages’ rank higher in search?

Because Google is taking important page ranking factors into consideration when labeling fast pages, it leaves us wondering whether or not that means these pages will appear higher in the search engine results.

By Kaitlyn Petro

Kaitlyn Petro also recommends this free guide, The Inbound Marketer’s Guide to Search Engine Optimization.

Will Google Chrome’s newly minted ‘fast pages’ rank higher in search?

Do you find it exciting or frustrating when Google introduces a new way to potentially rank higher in the search results?

(It’s okay to say “both.”)

In the past decade, Google has announced a variety of search ranking factors, including website security and accessibility, page speed, mobile friendliness, and domain authority, among others. As a result, in order to keep relevant, businesses have had to optimize their digital presence to compete for the top spots in the search engine results page (SERP).

And there just may be something else they can do to get ahead.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

According to a recent article on Chromium Blog, with the roll out of the Chrome 85 beta comes a “fast page” label for specific pages that meet or exceed all metrics thresholds included in Google’s Core Web Vitals program. This program was introduced in May of this year, and its main focus is to provide guidance for quality signals that Google believes are essential to delivering a great online user experience.

🔎 Related: Google releases Core Web Vitals built-in app for Shopify merchants

Google plans to help users identify those exceptional experiences by using fast page labels to — you guessed it — label fast links via the link context menu on Chrome for Android. Moreover, these labels may play a significant part in which pages rank higher than others.

What exactly is a fast page?

In order for a page to be given the fast page label, the URL (or URLs like it) needs to have been historically fast for users.

In addition, by referring to the Core Web Vitals, Google is able to rely on web usability metrics such as loading time, responsiveness, and the stability of loading content to ensure the pages receiving the label actually fit the definition of a good user experience.

🔎 Get help: Level-up your search rankings with an IMPACT SEO audit

Android owners using Chrome can identify if a page has this new label by long-pressing a link before actually visiting that page; there will be a “fast page” badge if Google has deemed it a great user experience.

This functionality will be rolled out in the Chrome 85 beta, but Google has given instructions on how curious users can test it out now:

  1. Go to chrome://flags in the Chrome browser
  2. Enable “Context menu performance info and remote hint fetching”
  3. Turn on Lite mode or “Make Searches and Browsing Better”
  4. Navigate to any qualifying page, such as the Wikipedia page for the Internet, and long-press on any link

(Note: When I tried this, I received a “fast site” label instead of “fast page,” but I can confirm it definitely worked!)

Google-Fast-Page

Here’s how you can help get your links labeled as a fast page

Because Google is taking important page ranking factors into consideration when labeling fast pages, it leaves us wondering whether or not that means these pages will appear higher in the SERP.

🔎 Infographic: 14 SERP feature examples you see every day

As of right now, there is no concrete answer, but Google has noted that their plan is to “maintain alignment with Core Web Vitals as they evolve, so that [they] are always labeling pages that have optimized against the metrics that are most representative of a user's overall experience.”

Knowing that, it’s urging businesses to optimize for the Core Web Vitals to improve their website’s page quality. It even updated its developer tools with recommendations to help.

As a first step, take a look at Google Search Console's new Core Web Vitals report to help you take note of any pages that may require attention. Once you’ve got your list, you can use PageSpeed Insights to diagnose lab and field issues on a page. Then, you’ll be able to use Lighthouse and Chrome DevTools to gain insight into how you measure up against the Core Web Vitals, and you’ll even receive some action items on exactly what to fix.

🔎 Related: 10 reasons why your website content isn’t ranking well

Of course, it’s also important to remember to optimize your website for SEO basics such as making sure your website has an up-to-date SSL certificate, eliminating mixed and duplicate content, and decreasing site load time.

The more optimization you take care of now, the better off you’ll be to potentially receive the stamp of “fast page” approval and (in theory 🤞) rank higher in the search results.

The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Topics:

Search Engine Optimization
News
Published on August 25, 2020

Recent Articles

Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy
April 28, 2022 • 10 min read
10 Reasons Why Your Website Is Not Ranking In Google
February 10, 2022 • 15 min read
9 SEO Best Practices for Stronger Organic Traffic in 2022
November 18, 2021 • 12 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
How Long Tail Keyword Research Can Drive Business
August 9, 2021 • 7 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
Inbound Marketing Help: My Traffic And Leads Are Down. What Can I Do?
June 28, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read
Google confirms demise of Q&A search feature, Question Hub lives on
April 26, 2021 • 1 min read
Big Google algorithm update moved to June with new performance report
April 21, 2021 • 4 min read
No, changing page publish dates won't increase Google search rankings
April 10, 2021 • 4 min read
Google: 'zero-click search' claims and data 'misleading'
April 5, 2021 • 6 min read
3 quick SEO fixes that will increase your website rankings right away
March 30, 2021 • 5 min read
10 Google Analytics metrics you absolutely must track (updated)
March 29, 2021 • 5 min read
Meet the new Google My Business review management view
March 20, 2021 • 2 min read
Google Ads help: Top 10 reasons your Google Ads campaigns are failing
March 10, 2021 • 10 min read
Google 'price drop' structured data for e-commerce can grab buyer eyes
March 9, 2021 • 2 min read