Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

How long does it take to complete a website redesign?

A full website redesign will take months — but remember that quicker is not always better

How long does it take to complete a website redesign? Blog Feature

John Becker

Revenue and Features Editor, Co-host of Content Lab, 15+ Years of Writing and Teaching Experience

November 3rd, 2020 min read

For the uninitiated, the website redesign process can seem arduous and never ending. Some of our clients are surprised to learn that their new website will take months to go from an idea to a full site that’s ready to launch — but that is the reality for most businesses. A website redesign will take months.

The right agency will help shepherd you through this exciting and intimidating process, helping you plan the site that best serves your and your clients’ needs.

So, exactly how long should this whole thing take?

There are many factors that can influence the length of the process, but the most significant is the size and complexity of the site you’re hoping to build. A bigger site will take longer to build, of course, but it’s not just the number of pages that will affect the timeline. 

Here’s what you can expect going into a website redesign for your business.

How long does a typical website redesign take?

As a general ballpark, you can expect a full website redesign to last for three to six months, according to Vin Gaeta, IMPACT’s head of web services. 

If, however, you are looking to do a website refresh instead of a full redesign — that is, aesthetic updating but not many structural changes — you’d be looking at two to four months.

For people new to the process, that can seem like a really long time. 

On the client’s side, the biggest unanticipated difficulty is content. Although the agency will be building the site for you, it will be populated with content you and your team write or produce.

Plan to bring together writers and stakeholders to make sure your copy is on-brand and ready to go. Many website projects get held up because the client has not produced the requisite content.  

On the agency side, the actual development and testing of the site take the longest. Once the design is agreed upon, common elements are carried through as templates for various pages and sections, but the development is slow going and intricate. 

The truth about website launches

The dirty little secret of website redesigns is that they often don’t launch on time. Vin estimates that a third of sites get delayed and fail to launch on the agreed-upon date. Often this is due to the client not being ready with the necessary copy to fill the pages that have been built. 

At other times, the strategy process reveals a project that’s larger than anticipated. Perhaps an overlooked portion of the site needs to be rebuilt as well, adding to the development burden.

When a website launches, this traditionally marks the end of the relationship between the client and the agency. Once your internal marketing team has been instructed as to how to use the website, the client company will have control. Typically, an agency will offer lightweight support for any lingering bug fixes for a set amount of time, usually 30 days. 

After that, any additional client needs will have to initiate a new engagement or be completed at an hourly rate. 

The launch shouldn't be the end of the process

Traditional website redesigns operate under the fallacy that a business website can be a “set it and forget it” undertaking. You launch your website and then you’re done, right?

Not so fast.

The reality is that websites are continual works in progress, changing as your company’s offerings and structure change. Websites built with this never-finished philosophy in mind are said to use growth-driven design.

In contrast to traditional redesign, growth-driven design doesn’t see the website launch as the end. Rather, once the website launches, that’s when the fun begins. Once the site is live, agency experts begin monitoring and testing the site based on analytics, feedback, traffic, heatmaps, technical SEO best practices, and more.

Then, through A/B testing, the agency will evaluate design elements, copy, conversion pathways, and landing pages to make sure they’re best suited to bring in leads. 

During this time, the client pays a retainer to the agency in order to benefit from this continued monitoring. 

At the end of the engagement — usually 12 months — you can be sure that your site is optimized to best accomplish your business goals.

Rather than basing design assumptions on guesswork and industry best practices, your website design is based on facts and data.

How growth-driven design extends the timeline and improves the process

In the growth-driven model, you can expect the same ramp up to launch as with the traditional process. This means robust strategy, blueprint, design, development and testing procedures, followed by the site launch.

Then, the testing and tweaking begins. This will last for another six months or so, and will yield a stronger website.

“If you truly subscribe to the belief that your website needs to be constantly evolving to drive the best results for your company, which all the data and research says that that is true, the results that you can generate from that longer timeline and that iterative process can pay dividends to what you're actually investing into the website.

"It affords you the ability to constantly tweak and tinker.”  -Vin Gaeta

Over the course of a 12-month engagement, there will be stretches of time that are more dev-heavy, and stretches that are more focused on testing and data gathering. However, the bulk of development should be completed in the first four or five months, and the focus will shift toward analytics from then on. 

At the end of the growth-driven design process, the result is a website that is optimized by data and ready to best serve your business and your site visitors.

Getting started with a website redesign

When done right, a website redesign is an intricate and involved process that can help your business stand out from the competition. As such, it is not a light undertaking. You can expect multiple meetings at each stage of the process to ensure total alignment between your company stakeholders and your agency.

Make sure you budget the necessary time to create the content that will live on the new site. (If you need help developing a cogent content strategy, you can utilize free resources found on our website — or free courses in IMPACT+, our education platform.) 

Although the website redesign process will be long, don’t let the timeline intimidate you. In fact, a longer timeline will produce an even better website, one that is girded by data analytics and A/B testing. 

In growth-driven design, your monthly retainer will guarantee your agency’s expertise for more than just a website launch. When you have strategists and developers working together on your already launched site, you can be sure that your website will be adjusted to its optimal state. 

When your website is at its best, your visitors will be satisfied and your business will be well-represented.

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

Watch Free On-demand

Keep Scrolling to Continue Reading

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
Watch Free On-Demand
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
Watch Free On-demand
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!