Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

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Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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On-Page SEO: Anatomy of a Perfectly Optimized Page [Infographic]

On-Page SEO: Anatomy of a Perfectly Optimized Page [Infographic] Blog Feature

Lexie Ward

Account Manager, 5+ Years Of Digital Marketing Strategy & Project Management Experience

September 23rd, 2018 min read

It’s no secret that search engine optimization has changed.

Due to the constant evolution of search engines, outdated on-page strategies won’t cut it anymore.Back in the good ol’ days, you could get away with merely adding a few keywords into your content.

Search engines liked to see them in certain locations of your code to understand a page's relevance for that query.

Now, the relevancy and keyword-based algorithms that Google uses to evaluate and rank pages are much more complex.
Let’s pause for a second.

If you’re wondering what exactly on-page SEO is, here you go:

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Doing a quick Google search for 

‘On-page SEO best practices’ could leave you sifting through tons of so-called tips and tricks, many of which can be challenging to understand and incorporate into your current strategy.

Fortunately, in the infographic below by Backlinko, (updated in 2018) you will find 16 actionable tips that you can start including in your SEO strategy today.

Here are just a few of the key tips shared:

  • Start Your Title Tag With A Keyword. Your title tag is the most-important on-page SEO factor.
  • Leverage SEO-Friendly URLs. Make your URLs short and keyword-rich.
  • Boost Site Speed. Google has stated that site speed is used as a ranking signal.
  • Optimize Your Images. Make sure image file names use your target keyword, and that it’s part of your image alt-text.
  • Post Longer Content. “Length is strength.”

Check out the full infographic below. You can also read the original post here for a more detailed dive into each section.

on_page_seo_infographic

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