When you hire IMPACT to train your sales and marketing teams, we implement our They Ask, You Answer framework. It's a simple system with one obsession at its core: “What is my customer asking?”
They Ask, You Answer gets leadership aligned on goals, marketing producing content that helps buyers make decisions, and sales teams moving deals through the pipeline faster.
To learn more about They Ask, You Answer, check out this 2-minute video.
Hear from businesses that have done it
Family-Owned Insurance Company Triples Revenue From Search
The folks at Berry Insurance faced a challenge. They knew that insurance was something that everyone needed but no one knew much about. Even worse, people associated insurance with the worst moments of life: accidents, injuries, and disasters. Would inbound marketing really work for a small independent insurance company? Would people even want to read about insurance?
The folks at Berry Insurance faced a challenge. They knew that insurance was something that every...Read More
"Implementing They Ask, You Answer with IMPACT’s help has transformed my business.
Owner, Berry Insurance
Small Retail Appliance Store Dominates Online and Makes Millions
The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot but were not seeing the growth they expected. After discovering They Ask, You Answer and with training from IMPACT, things quickly took off. Today, inbound marketing with They Ask, You Answer is far and away Yale’s largest and more lucrative channel for sales. Their revenue has tripled, and they’ve expanded from one retail location to three.
The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot...Read More
We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins, too.
CEO, Yale Appliance
Commercial roofing company grows traffic by 2,147% in 12 months with They Ask, You Answer
For much of its 40 year history, word of mouth referrals had been the primary driver of business for West Roofing Systems in Ohio. But CEO Jack Moore was thinking bigger. When Moore met They Ask, You Answer founder Marcus Sheridan, he saw a clear path forward. He hired a content manager and started working with IMPACT. In two years, they’ve closed 14 commercial roofing deals directly tied to their marketing efforts. Their organic lead generation has brought in over $14 million in revenue.