"What Does My Score Mean?"
Hey, we’ve all got to start somewhere! The first step to improvement is realizing that you need to get better. So, what do you do with this information?
First, we recommend having a few other stakeholders at your company take the assessment as well. Then you can compare scores.
Second, determine a course of action. You won’t be able to fix everything right away, but you also can’t get overwhelmed and not start moving forward. Break down your website needs into three buckets: Tech, content, and strategy. Then, start putting each challenge you face into a category. Your site doesn’t work properly on mobile? That’s a tech issue. Your CTAs aren’t converting? That’s strategy. Your blog doesn’t build trust? That’s content.
Now you can start making a plan.
If you need expert advice, talk to an advisor on the IMPACT team. We help businesses like yours get the websites they need. Your future self will thank you for getting started.
Hey, it could be worse! You’ve got plenty of room to grow, but you’re not starting at square zero. Your website is providing some benefit to your business, but there’s a ton of potential to improve it. So, what do you do with this information?
First, we recommend having a few other stakeholders at your company take the assessment as well. Then you can compare scores.
Second, determine a course of action. Break down your website needs into three buckets: Tech, content, and strategy. Then, start putting each challenge you face into a category. Your site doesn’t work properly on mobile? That’s a tech issue. Your CTAs aren’t working? That’s strategy. Your blog doesn’t build trust? That’s content.
Now you can start making a plan.
If you need expert advice, talk to an advisor on the IMPACT team. We help businesses like yours get the websites they need. Your future self will thank you for getting started.
Hey, it could be worse! You’ve got plenty of room to grow, but you’re not starting at square zero. Your website is providing some benefit to your business, but there’s a ton of potential to improve it. So, what do you do with this information?
First, we recommend having a few other stakeholders at your company take the assessment as well. Then you can compare scores.
Second, determine a course of action. Break down your website needs into three buckets: Tech, content, and strategy. Then, start putting each challenge you face into a category. Your site doesn’t work properly on mobile? That’s a tech issue. Your CTAs aren’t working? That’s strategy. Your blog doesn’t build trust? That’s content.
Now you can start making a plan.
If you need expert advice, talk to an advisor on the IMPACT team. We help businesses like yours get the websites they need. Your future self will thank you for getting started.
Good job! While you still have plenty of room to grow, your website is already a useful asset for your business. The next step is taking it from good to great.
As a first step, we recommend having a few other stakeholders at your company take the assessment as well. Then you can compare scores and agree on a path forward.
To do so, you could use the Stop/Start/Continue method. First, make a list of what you need to fix about your website. Things like “We need to stop publishing self-serving blogs.” Then, make a list of what you can start doing to make it better. It could be “We need to start using a self-selection tool to let buyers learn more about our services.” Lastly, pat yourself on the back for the things you’re currently doing well: “We should continue using video on every landing page we build. This is really helping conversions.”
When you’ve done that, reach out to an IMPACT advisor who can look over your site and offer some frank feedback. We’ve helped thousands of businesses like yours get more from their websites. The steps to success are not as daunting as you might think.
Nice work! It looks like your website is in great shape! You know that a business website really needs to resonate with buyers and prospects, and you’re committed to delivering a great experience.
But that’s not all. You know that websites are not a “set it and forget it” asset. They are never complete, and frequent testing, tweaking, and adjusting is essential to delivering the best results possible.
At IMPACT, we train sales teams and marketing teams to get more out of their websites. If you’re ready to really shift into overdrive, talk with one of our advisors to see what’s possible.
Take action. Improve your score.
Customized recommendations based on the results of your assessment.
1. Is your website content user-focused, easy to understand, and trustworthy?
Why does this matter?
Your website exists for your customers. From the moment they land on your site, they should feel seen, understood, and valued. Your website must build trust with your visitors so they are comfortable buying from you.
What should you do next?
2. Is your website up-to-date on technical SEO?
Why does this matter?
Visitors will become frustrated if behind-the-scenes lapses hinder the user experience. Your site needs to load quickly, work across all devices and browsers, keep data secure, and be accessible for all.
What should you do next?
3. Does your website deliver an excellent user experience?
Why does this matter?
A confusing experience is a dissatisfying experience. If your site doesn’t provide your visitors with what they’re looking for, they’re likely to go elsewhere.
What should you do next?
4. Does your website make it easy for users to buy from you?
Why does this matter?
The easiest way to get more sales is to remove impediments for customers. The closer buyers can get to a purchase without having to talk with a salesperson, the better. Your site needs to provide all the information those prospective customers are looking for.
What should you do next?
5. Does your website’s visual content build trust with buyers?
Why does this matter?
Stock imagery and videos are good in a pinch, but they come off as inauthentic to buyers who are trying to get to know your company. Show your people. Visitors will appreciate it.
What should you do next?
6. Is your website easy to navigate?
Why does this matter?
A confusing or illogical site structure will lead to frustration. Provide your visitors all the information they need with clear, intuitive organization. Provide the ability for self-exploration along with easy access to your team.
What should you do next?
7. Do you consistently use data to make your site better?
Why does this matter?
User data gives you the clearest picture of how your visitors are actually interacting with your website content. To not use this information to make your site better is to miss a huge opportunity. Traffic data, heatmaps, and engagement statistics should be monitored and A/B tested regularly.
What should you do next?
8. Is your website seen as a “living thing” that is always growing and improving?
Why does this matter?
Just as your business grows and changes, so too must your website. New products or services, new team members, and new initiatives should be reflected on your site. Your visitors can trust that everything they find on your site is accurate and up-to-date.
What should you do next?
9. Does your website provide visitors with everything they need to become customers?
Why does this matter?
Buyers today do a great deal of self-educating before a purchase. By the time they reach out to a sales team, they’re well-informed and almost ready to buy. Your site needs to provide the learning materials that help visitors become customers.
What should you do next?
- Take the free course: They Ask, You Answer Fundamentals
- Talk to an advisor
10. Does everyone at your company understand the importance of the website?
Why does this matter?
Your website is not a marketing initiative. It is an asset for your entire company to be used by marketers, sales pros, and service-team members alike. Full-company buy-in means clear messaging and a seamless customer experience.
What should you do next?