Endless Customers
Earn Trust & Win More Customers In The Age Of AI.
We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
All Episodes
Is Your Business Built for the Next Five Years? | Live Q&A With Marcus Sheridan
Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago. This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly derail teams, and how to turn content into a true company-wide advantage. Highlights include: - How to navigate online criticism without derailing your message - What separates companies that thrive with Endless Customers from those that stall out - Why alignment from sales leadership is a non-negotiable - How to build a brand that feels human—even with AI in the mix If you’re ready to lead your space with content that earns attention and trust, this one’s worth your time. 🎧 Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.
Save Weeks Of Work With This Clever AI Content Strategy
<p>Ep.97 - Is AI really the solution business owners have been hoping for, or just another overwhelming trend to keep up with? In this episode of Endless Customers, Alex Winter sits down with Kyle Jepson, Principal Marketing Evangelist at HubSpot, to dig into how AI can actually save you time, cut costs, and make life easier, without losing the human touch your buyers still expect. If you’ve been feeling stretched thin trying to figure out where AI fits into your business, this episode gives you clear, no-fluff advice you can start applying today.</p> <p>Highlights include:</p> <ul> <li>How to quickly create 18,000 words of authentic, helpful content in just a few hours</li> <li>Why community-driven learning gives you a long-term edge</li> <li>The smartest ways to start using AI without getting overwhelmed or losing control</li> <li>How AI is reshaping customer support, content strategy, and Assignment Selling</li> </ul> <p>If you've been waiting for a practical, manageable way to get started with AI... this is it.</p> <p>🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, AI, and building trust in a changing world.</p> <p>——————</p> <p><a href='https://www.impactplus.com/blog/ai-content-strategy-save-time-money'>Check out the full article here!</a> </p>
Reviews Are Costing You Customers - Here's How To Fix It
<p>Are reviews worth the effort? Do they actually drive leads? And how honest should you be when writing them? In this episode of Endless Customers, Alex Winter sits down with Allison Riggs, Coach at IMPACT, to explore why reviews are one of the most underused trust-building tools in your marketing strategy. If you’re unsure how reviews fit into your content plan or worried about what happens when someone leaves a bad one, this episode delivers clear, no-fluff advice on how to make reviews work for your brand.</p> <p class="ql-linebreak"> </p> <p>Highlights include:</p> <ul> <li>Why reviews help buyers self-qualify before they ever talk to sales</li> <li>How to write review content that’s honest, helpful, and gets found</li> <li>Why showing the pros and cons (yes, really) builds trust faster</li> <li>How AI is reading your reviews—and why that matters right now</li> </ul> <p>If you've been waiting for a sign to start writing reviews that actually drive business... this is it.</p> <p> </p> <p>🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.</p> <p>—————— Check out the full article here 👉 <a href='https://www.impactplus.com/learning-center?pageNumber=0&sortType=published_date&sortOrder=desc&resource_type=7'>https://www.impactplus.com/learning-center?pageNumber=0&sortType=published_date&sortOrder=desc&resource_type=7</a></p> <p> </p>
Become A Media Company - The best companies today aren’t just selling, they’re publishing.
<p>Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point.</p> <p>Highlights include:</p> <ul> <li>Why today’s buyers trust content more than salespeople (and what that means for your team)</li> <li>The biggest misconceptions about being a “media company” and the truth behind them</li> <li>Why video is your fastest trust-builder (even if you're camera shy)</li> <li>How real companies are using simple, unpolished content to drive engagement, leads, and even hiring</li> <li>When to hire a videographer and how that hire can transform your sales team</li> </ul> <p>This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win.</p> <p> </p> <p>🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.</p> <p>—————— Check out the full article here 👉 <a href='https://www.impactplus.com/blog/why-businesses-need-media-company-mindset'>https://www.impactplus.com/blog/why-businesses-need-media-company-mindset</a></p>