Marketing 101 Marketing 101 Definition of a Pillar Page [In Under 100 Words] Next Article Kevin Phillips Content Trainer, 10+ Years of Content Marketing Expertise, Content Marketing Trainer September 9th, 2017 min read Pillar pages are web pages that cover a broad topic in great detail. Pillar pages are broken down into subtopics with each briefly addressing important aspects of the main topic. Each subtopic section links to a blog article that dives even deeper into the subsection’s content. These blog articles are called topic clusters. All topic clusters link to the pillar page, and the pillar page links to the clusters. Benefits of creating pillar pages and topic clusters include increased search visibility, more web traffic, and easier navigation for buyers researching the topic, and better site mapping.