Simply put, knowing what your customers like, and what they don't like will help you make more profitable decisions regarding content, products, and services.
What's great about the digital age that we're living in is that feedback is everywhere. It's likely that many of your customers will turn to social media as a place to drain their thoughts, concerns, and general feedback.
By effectively monitoring social media platforms, you'll find that it is easy to uncovered unsolicited suggestions that ring true of your customer's experiences.If you are a HubSpot user, Social Inbox makes it easy to keep an eye out for prospects who are talking about your product or service.
If you happen upon a complaint or suggestion from a customer, make note of it. Let them know that you are listening, and more importantly that you understand.
With your customer's pain points and goals in mind, your focus should be on doing your research, digging deeper, and unfolding a resolution that does more than just answer their question at surface value.