Many businesses know they need social media marketing, but when it comes to making it happen, they become like deer in headlights, freezing in the face of a host of questions:
These are the right questions to ask, and over the last 10 years, we’ve helped hundreds of businesses answer them.
Many of us have a love-hate relationship with social media, especially as hybrid marketers and consumers.
In recent years, Facebook and TikTok have come under fire due to privacy concerns, and Instagram has been criticized for its effects on mental health, but at the same time, social media as a whole has become as synonymous with marketing as billboards were three decades ago.
And this should come as no surprise.
Ninety-two percent of U.S. marketers in 2021 were expected to use social media for marketing purposes, and three-quarters of internet users age 16-64 say they turn to social media when researching products and services they’re interested in buying.
Though social media platforms were previously seen as simply streams of birth announcements, food photography, and grammatically incorrect memes (though there remains no shortage of these things either), they are now powerful business and shopping hubs, especially as the COVID-19 virus has put much of the world at social distance.
The majority of respondents to a survey by Influenster agreed that their social media consumption (72%) and posting (43%) increased during the pandemic.
Facebook, Instagram, Twitter, and LinkedIn, among others, have become rich networking and engagement tools, as ingrained in our everyday lives as getting a cup of coffee or tea.
And their marketing benefits are numerous:
With these benefits, better data, community and shopping tools, comprehensive advertising offerings, and ever-growing global user numbers, social media deserves more attention than ever from your marketing team — but how do you navigate these complex waters to successfully scale your business?
Succeeding with social media as a business is very different from succeeding as an individual, but we’re here to help you understand the differences and come out on top.
In this guide, we’ll address all your common concerns and break down how to get started on five of the most effective social media platforms for marketers.
Let’s get to it.