If you’re like many of the business owners and marketing and sales leaders we talk to, you already know that your prospects are searching and buying more online. That’s why you want to increase organic traffic; more traffic means that you have more opportunities to convert visitors into leads, and more leads result in more buyers.
This might seem difficult to do — especially when you consider that 75% of internet searchers don’t even scroll past the first page of search results (according to research by HubSpot). This means ranking high in the results for as many user queries as possible is key to organic search success.
However, higher rankings and more organic traffic to your site aren’t the only SEO initiatives needed to grow your business. To grow your business with organic search, you have to do more than just increase traffic. You need to rank for queries that help your business reach better-fit prospects who are more educated and ready to buy.
Maybe you’ve tried writing blog articles and your traffic has increased a bit, but you’re not seeing the hockey-stick growth trends you were hoping for. Or perhaps you’re hesitant to invest in a marketing initiative you’re not sure will work.
Here at IMPACT, we’ve helped thousands of companies build world-class content marketing programs to boost SEO and grow their businesses online. Many of these businesses are recognized as some of the best inbound marketing case studies in the world and are generating millions in revenue.
In this guide, we’re sharing with you the method we teach our clients that have grown their businesses with SEO — regardless of what goods and services they offer or which industry they serve. These tips will help you reach your ideal-fit leads and grow your sales pipeline, while covering all the basics about SEO you need to know, including:
After reading this guide, you’ll be well versed in all the SEO basics. You’ll also understand how to improve your traffic, leads, and sales by zeroing in on your ideal-fit customers using a simple business framework that makes SEO work.
But before we get into the SEO basics, there are a few things you must understand that most educational resources won’t teach you:
Ready to convert more right-fit leads and grow your business with SEO?
Here’s what to know.