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Technical Search Engine Optimization
Franco of Narrative SEO is our technical SEO strategic partner, author, and speaker. He is the developer of the Website Ecosystem Model®, a framework that optimizes website to improve their performance in speed, security, and traffic. Over the past 24 years, Franco has helped companies like AT&T, IBM, and SMBs increase conversions by supercharging their websites' DNA.
The audit will be completed through our strategic partnership with Narrative SEO, and you will have a one-hour consultation call to review the findings of your audit. Additionally, IMPACT can help you implement lightweight fixes and updates, per the audit’s recommendation.
A large portion of the marketing community derives great pleasure in declaring something "dead," and it would seem that search engine optimization (SEO) is no exception. But is SEO really dead, or has it merely evolved? And which SEO tactics are still viable?
One of the biggest concerns/questions that comes with it is how to go through the whole redesign process without hurting the current SEO ranking that we have worked so hard on.
You can update the design of your site dramatically but still keep the overall structure the same. If done incorrectly, however, you can completely wipe out all of your hard-earned authority.
For marketers who want to keep their content at the top of the SERPs, it is important to understand the difference between Google’s algorithms and RankBrain, and how RankBrain works, because it has a direct impact on how their content should be structured and optimized.
Your website is the face your company shows the world. Make sure it represents what your customers want to see, allows them to find what they want quickly and easily, and provides them so much value that they can’t help but trust you. Do all these things and your website will provide you results.